The verdict in three sentences
In Raleigh and the wider Triangle, a private school website from a local agency costs, as a 2026 ballpark, between 12 000 and 45 000 USD, and specialist school platforms add a yearly subscription. Kolonell delivers the admissions pages, inquiry forms and scholarship information for a fixed 2 900, 4 900 or 8 900 USD, in 3 to 4 weeks on Starter and Growth. Compare the cost over 3 years, the work you will still need locally (photography, open house video) and how clearly each proposal handles tuition, the Opportunity Scholarship and mid-year enrolment.
How do Triangle agency prices compare with freelancers and Kolonell?
The figures are cautious ballparks, not official data. Sources are the public price pages of Raleigh, Durham and Cary agencies, minimum budgets listed on Clutch.co (frequently 10 000 USD and up), hourly rates published by US agencies (often 100 to 165 USD per hour), the packages published by school website platforms and freelance rates on Upwork. The Triangle has a strong freelance scene thanks to its universities, and a good local freelancer can match Kolonell on price for a simple site.
| Criterion | Raleigh agency or school platform | Triangle freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 ballpark | 12 000 to 45 000 USD and up | 2 500 to 10 000 USD | 2 900 / 4 900 / 8 900 USD, fixed |
| Yearly platform fee | Usual on school platforms | Rare | None |
| Hourly rate for extra work | Often 100 to 165 USD | Often 50 to 100 USD | Every change quoted first |
| Usual timeline | 8 to 16 weeks | 5 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| On-site filming of open house | Often available | Sometimes | Not offered: your footage or a local videographer |
| Writing of admissions pages | Often extra | Rarely | Native English or French included |
| Post-launch support | Retainer | Varies | 3 months, 6 on Premium |
Kolonell is paid by bank transfer or Wise, half at kickoff and half at delivery. A project manager schedules Google Meet calls at your convenience and sends a weekly written update. The team works from Senegal (GMT), 4 hours ahead of Raleigh in summer and 5 in winter, so working hours overlap through your morning. More on our international website offer.
What will the site really cost by year 3?
| Item over 36 months | Triangle agency (mid range) | Kolonell Growth |
|---|---|---|
| Website build | 22 000 USD | 4 900 USD |
| Platform or hosting fee | 2 400 USD per year, 7 200 USD | Hosting paid directly, about 30 USD per month, 1 080 USD |
| Maintenance (same assumption) | 160 USD per month over 33 months, 5 280 USD | 5 280 USD, maintenance quoted on request |
| Open house video, filmed locally | 1 800 USD | 1 800 USD |
| New program pages over 3 years | 8 hours at 130 USD, 1 040 USD | Quoted beforehand, assumption 700 USD |
| Indicative total | 37 320 USD | 13 760 USD |
Maintenance after the support period is quoted on request at Kolonell, so the same monthly figure is used on both sides to keep the comparison fair.
Which pages drive inquiries, and in which tier?
| Page or feature | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Middle and upper school pages | Summary pages | Full pages with course pathways (AP, honors, electives the school offers) | Plus college counseling, athletics, arts |
| Tuition, aid and Opportunity Scholarship page | Included | Included with step-by-step guide | Included, with FAQ per grade band |
| Inquiry and tour booking | Form plus link | Embedded tools you already use | Polished integration; a custom parent portal is quoted on request |
| International and relocating families page | No | Included | Included, with mid-year entry process |
| Bilingual FR/EN site | No | No | Included |
| Timeline | 3 to 4 weeks | 3 to 4 weeks | Written schedule at kickoff, usually 4 to 6 weeks |
| Support after launch | 3 months | 3 months | 6 months |
Other languages, such as Mandarin, Hindi or Spanish summaries for Triangle families, can be added from text you provide or quoted separately.
What makes a Raleigh school website different?
Families in Raleigh, Cary, Apex and Wake Forest include many who moved for Research Triangle Park employers, the universities and the health systems. A share of them come from abroad on work visas and arrive outside the usual calendar. Three local factors shape the site:
- The Opportunity Scholarship. Since North Carolina opened the program to families of all incomes in 2023, many parents ask first whether a school participates and how the award interacts with tuition. If yours does, a clear page with the steps through the North Carolina State Education Assistance Authority saves admissions staff hours of email.
- Competition from strong public and charter options. Wake County families compare carefully, so specific outcomes you can document (course offerings, class sizes, counseling ratio) work better than generic claims.
- Relocation timing. A page for mid-year arrivals, with documents to prepare (transcripts, records, placement assessments) and realistic response times, captures families who search from overseas.
On compliance, facts only. Student photos require written parental consent. COPPA covers online services directed at children under 13, so keep inquiry forms addressed to parents. Most private schools receive no US Department of Education funding of the kind that triggers FERPA, so student record rules come mainly from school policy and contracts; check with your counsel. Religiously affiliated schools are generally exempt from ADA Title III, yet WCAG 2.1 AA remains the sensible target for every family. State consumer privacy rules depend on the latest legislation, so ask your counsel to confirm. This is not legal advice.
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What should raise a red flag in a proposal?
- A low build price with a five-year platform contract.
- No answer on exporting content if you leave.
- Admissions copy "to be supplied by the school" without saying so in the price.
- No plan for parental consent on photos.
- A custom portal proposed when your admissions software already has one.
Mini case study
Illustrative example. Daniel K. is head of a grade 6 to 12 college-preparatory school of about 600 students in North Raleigh. A Triangle agency quotes 19 000 USD plus 2 400 USD a year for its platform. He chooses Kolonell Growth at 4 900 USD and pays hosting of about 30 USD a month. With the same maintenance assumption of 140 USD a month after support, his 3-year cost is 4 900 + 1 080 + 33 x 140 = 10 600 USD against 19 000 + 7 200 + 33 x 140 = 30 820 USD. He reinvests 2 000 USD of the gap in a professional open house video filmed by a Raleigh studio.
FAQ
What does a private school website cost in Raleigh in 2026?
As a ballpark, 12 000 to 45 000 USD with a Triangle agency or school platform and 2 500 to 10 000 USD with a freelancer. Kolonell is a fixed 2 900, 4 900 or 8 900 USD.
Can the site explain the Opportunity Scholarship?
Yes. A dedicated tuition and scholarship page is included from Starter, and Growth adds a step-by-step guide; your business office validates the wording.
Do you film our campus?
No, Kolonell has no on-site crew. A local videographer usually charges 1 200 to 2 500 USD for an open house video, and we integrate and compress it for mobile.
How long does the project take?
3 to 4 weeks on Starter and Growth, and usually 4 to 6 weeks on Premium according to a written schedule set at kickoff.
Who owns the site afterwards?
The school. The domain is in your name, all access is handed over, and support runs 3 months (6 on Premium) before maintenance is quoted on request.
Let's scope your project. Send us your grade bands, admissions calendar, tuition and scholarship policy, and the tools you already use, and we will reply with a fixed-price tier and a 3 to 4 week plan. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.