The verdict in three sentences
In Houston, a private or international school website built by a local agency costs, as a 2026 ballpark, between 18 000 and 80 000 USD, noticeably less than on the West Coast but still well above a fixed-price build. Kolonell delivers the curriculum pages, admissions steps, tuition page and a closures and announcements page for a fixed 2 900, 4 900 or 8 900 USD, in 3 to 4 weeks on Starter and Growth. The decision usually turns on the 3-year total cost, the Spanish version for local families and whether you need someone on site to film the campus, which Kolonell does not do.
What do Houston agencies and freelancers charge compared with Kolonell?
Houston has a large pool of agencies serving energy, healthcare and real estate, and rates sit below San Francisco or New York. These ballparks come from public rate cards of Texas agencies, minimum project sizes on Clutch.co (often 5 000 to 25 000 USD), hourly rates published by Houston studios (often 100 to 175 USD per hour) and freelance profiles on Upwork. To be honest: a good Houston freelancer can build a small school site for a budget close to Kolonell's Growth tier; what Kolonell adds is native copy, a project manager, a fixed price and full ownership, with no hourly add-ons.
| Criterion | Houston agency | Houston freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 ballpark | 18 000 to 80 000 USD | 4 000 to 18 000 USD | 2 900 / 4 900 / 8 900 USD, fixed |
| Hourly rate for changes | Often 100 to 175 USD | Often 60 to 120 USD | Extras quoted before any work |
| Usual timeline | 10 to 16 weeks | 6 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Copywriting | Often a separate line | Rarely included | Native English (or French) included |
| Spanish version | Often available in-house | Variable | Supplied by the school or quoted separately |
| Campus photo shoot | Option | Sometimes | Not included: your images or a local photographer |
| Project management | Account manager | The freelancer alone | Dedicated project manager, written update weekly |
Calls happen on Google Meet at your hour; the team is based in Senegal (GMT), 5 to 6 hours ahead of Houston, so a 9 a.m. Central call lands in our early afternoon. Payment by bank transfer or Wise, 50 % at kickoff, 50 % at delivery. The tiers are detailed on our international website offer.
How much will the site have cost by the third school year?
| Item over 36 months | Houston agency (mid range) | Kolonell Growth |
|---|---|---|
| Website build | 38 000 USD | 4 900 USD |
| Support after launch | Depends on contract | 3 months included |
| Maintenance (same assumption) | 180 USD per month over 33 months, 5 940 USD | 5 940 USD, quoted on request |
| Yearly updates (fees, term dates, staff) | 12 hours at 140 USD, 1 680 USD | Quoted beforehand, assumption 1 000 USD |
| Campus photo shoot | 2 500 USD | Local photographer booked by the school, 2 500 USD |
| Spanish version | 2 800 USD | Translator booked by the school, 1 800 USD |
| Indicative total | 50 920 USD | 16 140 USD |
Maintenance follows the same assumption on both sides, because Kolonell maintenance after support is quoted on request. Against a Houston freelancer at 12 000 USD, the build gap shrinks to 7 100 USD: the decision then rests on copywriting, project management and ownership terms.
What should each tier contain for a Houston school?
| Item | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Curriculum | One page per stage | Pages per key stage or division, curriculum explained (British, IB, American, bilingual) | Detailed pathways, exam results page if the school publishes them |
| Admissions | Steps and inquiry form | Admissions journey, fees page, link to your admissions software | Polished integration; custom portal quoted on request |
| Mid-year arrivals | FAQ paragraph | Dedicated page for relocating families | Relocation section with document checklist and contact by language |
| Closures and announcements | News page | Alerts banner editable by staff | Alerts banner and announcements archive |
| Bilingual FR/EN site | No | No | Included |
| Timeline and support | 3 to 4 weeks, 3 months | 3 to 4 weeks, 3 months | Written schedule, usually 4 to 6 weeks, 6 months |
What does a Houston international school need to say online?
Houston's international families arrive with energy groups along the Energy Corridor, the Texas Medical Center, aerospace programs around Clear Lake and the consulates. Assignments start when the employer decides, so a school here receives applications every month, often from parents still in Aberdeen, Stavanger, Paris, Lagos or Singapore. Several curricula coexist in the city (British, IB, American college preparatory, French, bilingual Spanish) and families compare them side by side. Your site should:
- Explain the curriculum and how it maps to the system the child is leaving, without claiming a program the school does not run.
- Show the admissions calendar and mid-year entry, with the documents required (school reports, immunization records, passport copies).
- Publish fees or a clear fee structure, since employer packages often reimburse tuition.
- Cover transport and campus location, given the distances between Houston neighborhoods.
- Carry an editable alerts banner for weather closures during hurricane season, which staff can update from a phone.
- Recruit teachers, many hired internationally, with a careers page.
Compliance, facts only. Texas has a consumer data privacy law in force since 1 July 2024, the Texas Data Privacy and Security Act, which includes exemptions; check with counsel whether it applies to your school. COPPA covers online services directed at children under 13. ADA accessibility claims against websites are frequent in the United States; WCAG 2.1 or 2.2 AA is the sensible target. Student photos need written parental consent, and accreditations or memberships (Cognia, ISAS, COBIS, IB World School or others) should appear only if the school holds them. This is not legal advice.
Which warning signs show up in Houston proposals?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
- A quote that skips copywriting, leaving the admissions team to write 25 pages.
- No alerts or closure banner in a city where weather forces closures.
- Hourly billing for every fee update, with no cap.
- A form asking for medical details at the very first inquiry.
- Accounts registered to the supplier rather than the school.
- Stock photos presented as your students.
Mini case study
Illustrative example. Emma T. leads the founding team of a British-curriculum primary school opening in west Houston in August 2027, targeting 90 pupils in its first year. The campus is still being fitted out, so photos will come later. She compares three offers for a first site that must open admissions 12 months before opening: a Houston agency at 30 000 USD, a freelancer at 12 000 USD and Kolonell Starter at 2 900 USD.
Each option gets the same extra lines: a photographer once the campus is ready (1 500 USD) and the same maintenance assumption of 150 USD a month over 33 months (4 950 USD). The 3-year totals are 36 450 USD for the agency, 18 450 USD for the freelancer and 9 350 USD for Kolonell. Emma keeps part of the savings to have the site translated into Spanish once the first families enroll.
FAQ
What does a school website cost in Houston in 2026?
As ballparks, 18 000 to 80 000 USD with an agency and 4 000 to 18 000 USD with a freelancer. Kolonell charges a fixed 2 900, 4 900 or 8 900 USD.
Is a Houston freelancer cheaper than Kolonell?
The build price is sometimes similar, especially below 5 000 USD. Compare copywriting, project management, timeline (3 to 4 weeks with Kolonell) and who holds the accounts.
Can staff post closure alerts themselves?
Yes, from Growth the alerts banner is editable by your team without technical help, and you get 3 months of support to learn the workflow.
Do you write the Spanish version?
Kolonell writes native English and French. Spanish is supplied by the school or quoted separately; a professional translator often charges 1 500 to 2 500 USD for a 20-page school site.
How does payment work?
Bank transfer or Wise, 50 % at kickoff and 50 % at delivery: two payments of 1 450 USD on Starter.
Let's scope your project. Send us your curriculum, your opening or term calendar and your languages, and we reply with a fixed-price tier and a 3 to 4 week timeline. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.