The verdict in three sentences
In Greenwich, Connecticut, a private or international school website costs, as a 2026 ballpark, between 30 000 and 80 000 USD with a Fairfield County agency and up to 120 000 USD or more with a New York agency, film and rebrand included. Kolonell builds the division pages, the admissions calendar, the secondary school placement page and tour registration for a fixed price of 2 900, 4 900 or 8 900 USD. Greenwich families compare your school with those in Manhattan and Westchester County: a clear admissions journey matters more than visual effects, and the 3-year cost confirms it.
What do Connecticut agencies, New York agencies and Kolonell charge?
These ranges are prudent and unofficial. They rely on public rate cards of Fairfield County and New York agencies working for independent schools, minimum project sizes on Clutch.co profiles (often 25 000 USD and up in New York), published hourly rates (frequently 150 to 250 USD per hour) and rates visible on Upwork.
| Criterion | New York agency | Fairfield County agency | Local freelancer | Kolonell |
|---|---|---|---|---|
| Build cost, 2026 ballpark | 50 000 to 120 000 USD and up | 30 000 to 80 000 USD | 8 000 to 25 000 USD | 2 900 / 4 900 / 8 900 USD, fixed |
| Hourly rate for changes | Often 180 to 250 USD | Often 150 to 200 USD | Often 90 to 150 USD | Quoted before any work |
| Usual timeline | 16 to 26 weeks | 12 to 20 weeks | 8 to 14 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Campus film and photos | Often included | Frequent option | Sometimes | Not included: your images or a local photographer |
| On-site meetings | Yes | Yes | Yes | No, Google Meet at your hours |
| Ownership | Check the contract | Check the contract | Check the contract | Domain in your name, all access handed over |
A local agency remains preferable if the school wants in-person workshops with the board, a film shot on campus and a full brand strategy. Kolonell fits when the identity is already in place and the school wants a clean admissions site that is quick to update, with a project manager reachable in its time zone, Google Meet calls and a written update every week. The team is based in Senegal (GMT), 4 to 5 hours ahead of Greenwich depending on the season. Payment is by bank transfer or Wise, 50 % at kickoff and 50 % at delivery, native English or French copy included. The tiers are detailed on our international website offer.
Three years of spending: New York, Fairfield or Kolonell?
Kolonell maintenance after the support period is quoted on request: the table keeps the same maintenance assumption for all three options.
| Item over 36 months | New York agency | Fairfield County agency | Kolonell Growth |
|---|---|---|---|
| Website build | 70 000 USD | 40 000 USD | 4 900 USD |
| Maintenance (same assumption) | 275 USD per month over 33 months, 9 075 USD | 9 075 USD | 9 075 USD, quoted on request |
| Yearly updates | 15 hours at 225 USD per year, 10 125 USD | 15 hours at 175 USD per year, 7 875 USD | Quoted beforehand, assumption 2 700 USD |
| Campus photos | 5 000 USD | 4 000 USD | Local photographer, 3 500 USD |
| Indicative total | 94 200 USD | 60 950 USD | 20 175 USD |
These amounts are working assumptions. An agency that includes photos and update hours in its package can narrow the gap: ask for the breakdown.
What each tier brings to a Greenwich school
| Item | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Division pages | One page per division | Pages per grade, arts, athletics, languages | Detailed programmes and a typical day per division |
| Admissions | Inquiry form | Full calendar, tuition, aid, link to your admissions software | Polished integration; custom portal quoted on request |
| Secondary school placement | No | Placement and guidance page | Placement page, process and timeline per grade |
| Tours and open houses | Contact form | Online registration | Calendar of tours, parent mornings and interviews |
| Bilingual FR/EN site | No | No | Included |
| Support after launch | 3 months | 3 months | 6 months |
A parent portal, an alumni directory with login or a custom giving tool is a custom application quoted on request, as is ongoing search work.
The specific needs of Greenwich private schools
Greenwich is home to many families from asset management and finance, a good number from Manhattan, and a high count of independent schools for a town its size. Parents often visit four or five schools across Greenwich, Stamford, Darien and Rye before applying, usually in the fall for a decision in spring. The site must:
- Show an unambiguous admissions calendar: tours, application deadlines, assessments, interviews, decision date.
- Explain secondary school placement for a preschool to grade 8 school: guidance, timeline, list of schools joined only if the school chooses to publish it.
- Be clear about tuition and financial aid, including how to apply for aid.
- Welcome international families: languages spoken, mid-year arrivals, any bilingual track.
- Feature the faculty, in a region where recruitment is highly competitive.
Compliance, the facts only. Connecticut has a consumer data privacy act (CTDPA), in force since 1 July 2023 and amended since; its thresholds and exemptions, notably for many nonprofit organisations, must be checked case by case. COPPA targets services directed at children under 13, which directly concerns a school at this level if it opens a student area. Student photos require written parental consent. Display an accreditation (CAIS, NEASC, NAIS) only if the school actually holds it. WCAG 2.1 AA is the technical reference for accessibility. This is not legal advice.
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Red flags to spot
- An admissions calendar frozen in an image that nobody can edit.
- A global lump sum with no page list or number of revision rounds.
- Limited usage rights on the film or photos produced.
- A student area added without thought about data from children under 13.
- A domain or hosting account in the agency's name.
- No line for yearly updates.
Mini case study
Illustrative example. Catherine W., head of a 300-student preschool to grade 8 day school with a French and English bilingual track, receives two offers. A Fairfield County agency quotes 42 000 USD, photos included, in 16 weeks. Kolonell proposes Premium at 8 900 USD, bilingual FR/EN site included; the school books a Greenwich photographer for a day and a half at 3 800 USD.
Build and photos: 42 000 USD with the agency against 12 700 USD with Kolonell, a 29 300 USD gap. With the same maintenance assumption of 275 USD a month over the 30 months after Premium's 6 months of support (8 250 USD each side), the 3-year totals are 50 250 USD and 20 950 USD. Catherine plans launch in August, ahead of the fall tour season.
FAQ
How much does a private school website cost in Greenwich in 2026?
Expect 30 000 to 80 000 USD with a Fairfield County agency, up to 120 000 USD or more in New York, and 8 000 to 25 000 USD with a freelancer. Kolonell charges a fixed 2 900, 4 900 or 8 900 USD.
Can you write the secondary school placement page?
Yes, from Growth at 4 900 USD, based on information supplied by the school. We publish no list of schools without your written approval.
Can the site be bilingual French and English?
Yes, a bilingual FR/EN site is included from Premium at 8 900 USD, with native copy in both languages. Other languages are supplied by the school or quoted separately.
Who photographs the campus?
The school books a local photographer, often 1 500 to 3 000 USD per day based on rates published in the region. Kolonell does not shoot on site.
How does payment work?
By bank transfer or Wise, 50 % at kickoff and 50 % at delivery. On Growth, that means two payments of 2 450 USD.
Let's scope your project. Send us your divisions, your admissions calendar and your languages, and we come back with a fixed-price tier and a 3 to 4 week timeline. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.