The verdict in three sentences
On the Gold Coast, a private or international school website built by a local agency costs, as a 2026 ballpark, 15 000 to 60 000 AUD (about 9 800 to 39 000 USD), and more once a custom enrolment portal or parent app is added. Kolonell builds the year-level pages, the enrolment journey, the international student and homestay pages for a fixed price of 2 900, 4 900 or 8 900 USD, delivered in 3 to 4 weeks on Starter and Growth. The real decision rests on the 3-year total cost, on who films the campus (Kolonell does not shoot on site) and on how much you value a studio sitting in your own city, 10 hours ahead of our team.
What do Gold Coast agencies, freelancers and Kolonell charge for a school site?
These are prudent ballparks, not quotes. They come from public rate cards of agencies in South East Queensland, minimum project sizes on Clutch.co profiles, hourly rates commonly published by Brisbane and Gold Coast studios (often 120 to 180 AUD per hour) and freelance rates visible on Upwork and Fiverr. Local prices are in Australian dollars with an approximate US dollar equivalent at about 0.65 USD per AUD.
| Criterion | Gold Coast agency | Gold Coast freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 ballpark | 15 000 to 60 000 AUD (about 9 800 to 39 000 USD) | 3 000 to 12 000 AUD (about 2 000 to 7 800 USD) | 2 900 / 4 900 / 8 900 USD, fixed |
| Hourly rate for changes | Often 120 to 180 AUD | Often 70 to 120 AUD | Extras quoted before any work |
| Usual timeline | 10 to 14 weeks | 6 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Campus photo and drone video | Often offered in house | Sometimes | Not included: your images or a local photographer |
| Pages for international students | Variable | Rarely planned | Built into Growth and Premium |
| Face-to-face workshops | Yes | Yes | No, Google Meet only |
| Ownership | Check the contract | Check the contract | Domain in your name, all access handed over |
A local agency earns its fee when the school wants drone footage of the campus, workshops with the board in the staff room and someone who can drive over on a Tuesday. Kolonell suits a school that already has decent photography and wants a clear, fast admissions site at a fixed price. Each tier is described on our international website offer.
One honest limit: the team is based in Senegal (GMT), 10 hours behind Queensland, which keeps no daylight saving. Your project manager books Google Meet calls at your hour, usually early morning or late afternoon on the coast, and sends a written update every week. Payment is by bank transfer or Wise, 50 % at kickoff and 50 % at delivery.
What will the school really spend over three years?
The build price is only the first line. Fees, term dates, staff lists and extracurricular programmes change every year. Kolonell maintenance after the support period is quoted on request, so the table uses the same maintenance assumption on both sides. Figures are in USD, converted at about 0.65 USD per AUD.
| Item over 36 months | Gold Coast agency (mid range) | Kolonell Growth |
|---|---|---|
| Website build | 30 000 AUD, about 19 500 USD | 4 900 USD |
| Support after launch | Depends on contract | 3 months included |
| Maintenance (same assumption) | 150 USD per month over 33 months, 4 950 USD | 4 950 USD, quoted on request |
| Yearly updates (fees, terms, staff) | 12 hours at 150 AUD, about 1 170 USD | Quoted beforehand, assumption 900 USD |
| Campus photo shoot | 2 000 AUD option, about 1 300 USD | Local photographer, about 1 300 USD |
| Key pages in Japanese or Mandarin | Subcontracted, about 1 000 USD | Supplied by the school, about 1 000 USD |
| Indicative total | about 27 920 USD | about 13 050 USD |
Ask every supplier to fill in the same lines. The gap often comes less from the build than from hourly changes in years two and three.
What does each Kolonell tier include for a Gold Coast school?
| Item | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Year-level pages | Junior, middle and senior school pages | Pages per stage and pathway (ATAR, vocational, IB if offered) | Detailed pathways, subject guides and co-curricular pages |
| Enrolment | Process page and enquiry form | Step-by-step journey, fees page, link to your enrolment software | Polished integration with your platform; custom portal quoted on request |
| International students | One information page | Programme, homestay and arrival pages | Full section with country pages and FAQs |
| Tours and open days | Contact form | Event page with booking form | Calendar of tours and open mornings with registrations |
| Bilingual FR/EN site | No | No | Included |
| Timeline | 3 to 4 weeks | 3 to 4 weeks | Written schedule at kickoff, usually 4 to 6 weeks |
| Support after launch | 3 months | 3 months | 6 months |
A parent portal with reports and timetables, a uniform shop or an online enrolment system with payments is a custom application, quoted on request. Ongoing search engine work is also quoted on request.
What does a Gold Coast private or international school need online?
The coast keeps growing, with families moving up from Sydney and Melbourne for lifestyle and work, and new suburbs filling the northern corridor towards Coomera and the hinterland around Robina. Many independent schools also run an international student programme with students from Japan, China, Korea and South East Asia, often with homestay. Families shortlist schools on their phone, frequently from another state or country, so the site must answer quickly:
- Pathways in plain words: what each stage offers, ATAR or vocational options, and IB only if the school is actually authorised.
- Enrolment steps and dates: the Queensland school year starts in late January, and interstate families plan the move around it, while international students may arrive at the start of any term.
- Fees or a clear fee structure, with sibling discounts and what is included.
- Homestay, airport pick-up and welfare arrangements for younger international students.
- Transport, sport and campus life, with real photos taken with parental consent.
Compliance, the facts only. Non-state schools in Queensland are accredited through the Non-State Schools Accreditation Board; show accreditations and memberships only if the school holds them. A school enrolling overseas students on student visas must be registered on CRICOS, and its provider code is commonly shown on marketing material, including the website. Personal information is covered by the Privacy Act 1988 and the Australian Privacy Principles, which shapes enquiry forms, cookies and where data is stored. Photos of students need written parental consent under the school's image policy. The Disability Discrimination Act 1992 applies to services, and WCAG 2.1 AA is a sensible technical reference. This is not legal advice.
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Which red flags should a school spot in quotes?
- No price for yearly updates, although fees and term dates change every January.
- An enquiry form asking for medical or custody details with no word on where the data is stored.
- A CMS only the agency can edit, while the enrolment team needs to update dates itself.
- Stock photos of children presented as your students.
- A domain or hosting account registered in the supplier's name.
- No plan for international student pages, or translations promised without saying who writes them.
Mini case study
Illustrative example. Megan T., director of international programmes at a 900-student independent K-12 school in the northern corridor, compares two offers. A Gold Coast agency quotes 36 000 AUD including a campus shoot, plus 1 800 AUD to subcontract Japanese and Mandarin versions of eight pages: 37 800 AUD, about 24 570 USD, in 14 weeks.
Kolonell proposes Premium at 8 900 USD. The school books a local photographer for 2 200 AUD (about 1 430 USD) and a translator for the same eight pages at 1 800 AUD (about 1 170 USD): 11 500 USD, a gap of about 13 070 USD. With the same maintenance assumption of 150 USD a month over the 30 months after Premium's 6 months of support (4 500 USD each side), the 3-year totals become about 29 070 USD and 16 000 USD. Megan launches in October so the site is ready for the January intake and for agents recruiting in Asia.
FAQ
How much does a private school website cost on the Gold Coast in 2026?
With a local agency, expect 15 000 to 60 000 AUD (about 9 800 to 39 000 USD), and 3 000 to 12 000 AUD with a freelancer. Kolonell charges a fixed 2 900, 4 900 or 8 900 USD.
Can Kolonell connect our enrolment software?
Yes. Growth links or embeds the platform the school already uses, and Premium polishes the integration. A custom enrolment or parent portal is quoted on request.
Who films the campus?
The school supplies its images or books a local photographer, often 1 500 to 3 000 AUD per day based on published rates. Kolonell does not shoot on site, and student photos need written parental consent.
How do we work with a 10 hour time difference?
Calls are set at your hour, usually before 9 am or after 3 pm on the coast, and a written update arrives every week. Most decisions are handled in writing, which suits busy school leadership teams.
How does payment work?
By bank transfer or Wise, 50 % at kickoff and 50 % at delivery. On Growth, that means two payments of 2 450 USD.
Let's scope your project. Send us your school stages, your enrolment process and your international programme, and we come back with a fixed-price tier and a 3 to 4 week timeline. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
