The verdict in three sentences
A patient in Lagos, Nairobi or Almaty considering surgery abroad compares hospitals in Dubai, Istanbul and Bangkok online, with family and often an insurer or employer. The hospital that wins publishes specialty pages with indicative packages, its insurer agreements and a secure medical quote form that accepts reports and imaging, then calls back within 48 h. Kolonell builds this site for 800,000 to 3,500,000 FCFA (1,220 to 5,340 EUR) depending on the Starter, Growth or Premium tier, in 9 weeks.
What patients and insurers compare
Dubai's medical tourism strategy, backed by the Dubai Health Authority, attracts patients with short visa processing, direct flights to over 200 cities and accredited facilities. Packages range from about AED 15,000 to AED 160,000 depending on the procedure (order of magnitude 2026). Patients compare the all-inclusive price, while insurers and employers mostly compare network status, direct billing and report quality.
| Procedure | Indicative Dubai package 2026 | Length of stay | What the page must state |
|---|---|---|---|
| Full cardiac check-up | AED 15,000 to 25,000 (USD 4,100 to 6,800) | 1 to 2 days | Tests included, appointment lead time |
| Total hip replacement | AED 55,000 to 85,000 (USD 15,000 to 23,100) | 5 to 8 days | Implant, physiotherapy sessions |
| Bariatric surgery | AED 45,000 to 70,000 (USD 12,300 to 19,100) | 3 to 5 days | Follow-up at 1, 3, 6 and 12 months |
| Coronary bypass | AED 110,000 to 160,000 (USD 30,000 to 43,600) | 8 to 12 days | Team, published outcomes where available |
| IVF cycle | AED 20,000 to 35,000 (USD 5,400 to 9,500) | Day case | Number of cycles, conditions |
| Oncology work-up and plan | AED 25,000 to 50,000 (USD 6,800 to 13,600) | 3 to 5 days | Tumour board, second opinion |
Packages must stay indicative and state subject to review of the medical file. That transparency is what triggers the quote request.
Structure, compliance and Kolonell budget by tier
An internationally focused hospital site has three blocks: specialties (one page per department with doctors, equipment and packages), the international patient journey (visa, airport pickup, companion stay, interpreter) and insurer agreements (network list, direct billing or reimbursement). Languages are set in the quote; English, Arabic with right to left layout and Russian are common in Dubai.
The medical quote form collects health data. In the UAE, the federal ICT in Health Fields law and DHA policies restrict where health data is stored and who may access it. Uploaded files must be encrypted, held in a compliant location and visible only to the international patient office.
| Kolonell tier | Budget | Content for a 120 bed hospital |
|---|---|---|
| Starter | 800,000 to 1,200,000 FCFA (1,220 to 1,830 EUR) | 5 to 8 pages: hospital, specialties summary, contact, access |
| Growth | 1,200,000 to 2,000,000 FCFA (1,830 to 3,050 EUR) | Department pages, doctor directory, insurer list, health blog |
| Premium | 2,000,000 to 3,500,000 FCFA (3,050 to 5,340 EUR) | Secure medical quote with imaging upload, international journey, advanced SEO |
| Maintenance | 35,000 / 75,000 / 120,000 FCFA per month (53 / 114 / 183 EUR) | Package updates, security, backups |
| Monthly SEO | 100,000 / 200,000 / 350,000 FCFA per month | Queries by source country |
Dubai healthcare agencies typically quote AED 80,000 to AED 250,000 for a comparable site (order of magnitude 2026). Premium is the only tier that handles secure upload of reports and imaging (up to 200 MB per case). The 9 week plan includes two weeks of medical sign-off by heads of department.
The international patient office drives conversion
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A website alone does not fill beds. It feeds an international patient office that replies within 24 to 48 h, issues a priced quote after a doctor reviews the file and supports the patient until return. The site shows response times, a WhatsApp number per language and the steps: file sent, medical opinion, quote, visa, arrival, treatment, remote follow-up.
Mini case study
Dr Rahman, CEO of a 120 bed hospital in Dubai, receives 30 international patients a month spending AED 45,000 on average. He invests in a Premium site at 3,300,000 FCFA plus Premium maintenance at 120,000 FCFA a month, 4,740,000 FCFA in year one, around 7,230 EUR or roughly AED 29,000.
If the site and quote form add 4 patients a month, extra revenue reaches 4 × 45,000 × 12 = AED 2,160,000 a year. At a 20 % margin, annual gain is AED 432,000, about fifteen times the first-year investment.
FAQ
Can a Dubai hospital publish prices online? Yes, as indicative packages, without promising medical outcomes and in line with DHA advertising rules. A subject to medical review note is essential.
How are received medical files secured? Encrypted upload, access restricted to the international office, compliant storage location and deletion after 12 to 24 months if the patient does not travel.
Should insurers be listed? Yes, with their consent: it is one of the first filters for employers and insurers abroad. Stating direct billing or reimbursement avoids about 30 % of pointless calls.
Why 9 weeks? Medical sign-off of department pages and physician-reviewed Arabic translation alone take 3 weeks.
Can the site offer teleconsultation? It is a separate application feature, priced in the quote, added without rebuilding the site.
Let's scope your project. Specialty pages, insurer agreements and a secure medical quote flow, live in 9 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
