Francophone Africa's private health sector is booming: Hôpital Principal Dakar, Polyclinique Internationale Sainte-Anne-Marie Abidjan, Bingerville. But 70% of private hospitals have 2010s-era WordPress sites — repelling as much as reassuring.

TL;DR

- Hospital site = trust + operational (booking, emergencies, info).

- Stack: Next.js + Strapi + WhatsApp + online booking by specialty.

- SEO: 80+ health articles + MedicalOrganization Schema.

- Strict GDPR + SN Law 2008-12 data compliance.

Hospital site architecture

`

[Public site]

├── Establishment presentation

├── Medical specialties (15-30 services)

├── Doctor directory

├── Online booking by specialty

├── Emergencies (24/7 number + map)

├── Transparent pricing / packages

├── Health blog articles

└── Careers

[Patient portal]

├── My appointments

├── My prescriptions

├── My test results

├── My invoices + insurer reimbursement

└── Teleconsultation

`

Step 1 — reassuring homepage

The hospital site must communicate in 5 seconds:

• Medical seriousness
• Technical modernity
• Accessibility (easy booking, clear emergencies)

`tsx

export default function HospitalHome() {

return (

);

}

`

Step 2 — specialist doctor page

`tsx

export default async function DoctorPage({ params }) {

const doctor = await getDoctor(params.slug);

return (

);

}

`

Schema.org Physician:

`json

{

"@context": "https://schema.org",

"@type": "Physician",

"name": "Dr Aïssatou Diop",

"medicalSpecialty": "Cardiology",

"worksFor": {

"@type": "MedicalOrganization",

"name": "Polyclinique de l'Espérance"

},

"alumniOf": "Université Cheikh Anta Diop",

"knowsLanguage": ["French", "English", "Wolof"]

}

`

Step 3 — online booking by specialty

`tsx

'use client';

export default function BookingFlow() {

const [step, setStep] = useState<'specialty' | 'doctor' | 'date' | 'patient' | 'confirm'>('specialty');

const [data, setData] = useState({});

return (

);

}

`

Pre-paid consultation = -75% no-show.

Step 4 — patient data model (GDPR-compliant)

`prisma

model Patient {

id String @id @default(cuid())

externalId String @unique

firstName String

lastName String

birthDate DateTime

gender String

email String @unique

phone String

whatsapp String?

address String?

emergencyContact Json?

insuranceInfo Json?

createdAt DateTime @default(now())

updatedAt DateTime @updatedAt

appointments Appointment[]

}

model Appointment {

id String @id @default(cuid())

patientId String

doctorId String

scheduledAt DateTime

durationMin Int @default(30)

type String

status String

reason String?

paid Boolean @default(false)

paymentAmount Int?

prescriptions Prescription[]

notes AppointmentNote[]

}

`

Step 5 — patient portal

Logged in, patient sees:

• Upcoming appointments (with prep needed)
• Appointment history
• Digital prescriptions (signed PDF)
• Test results (per policy: email with magic link)
• Invoices + insurer reimbursement status (NSIA, Allianz, Sunu)
• Teleconsultation (Zoom embed launch)

Step 6 — health SEO

Educational health articles (NO diagnosis):

• "Hypertension Senegal: symptoms and treatment (with your doctor)"
• "When to see a cardiologist: 7 signs to watch"
• "Diabetes: prevention and African diet"
• "Senegal child vaccines: 2026 calendar"
• "Annual health checkup: what to know"

Mandatory disclaimer: "This article is informational. Consult a doctor for any diagnosis."

Real case — Dakar polyclinic (78 doctors, 42K patients/year)

ROI: ~140M XOF additional revenue/year.

FAQ

Q: Online diagnosis allowed?

A: No — only general info. Any patient interaction = consultation to value. Teleconsultation OK with licensed physician.

Q: Strict GDPR mandatory?

A: Yes for EU patients. SN Law 2008-12 mandatory for SN patients. See GDPR guide →.

Q: How to avoid negative reviews after waiting?

A: SMS communication when appointment runs >15min late. Apology + follow-up = positive reviews even on incident.

Conclusion

Modern 2026 private hospital site = reassurance + operational combo. 25-60M XOF investment per ambition. ROI: new patients + admin time saved + image. African hospitals digitalizing now take a durable lead.