The verdict in three sentences
For a private medical clinic in St Helier, Jersey, the honest comparison is the cost over three years, because a generic template looks cheap in year one and expensive once compliance, editing and rework arrive. On our worked example, a template site costs about £5,900 over 3 years, a Jersey agency site about £17,400, and a Kolonell Growth site £3,900 to build plus market maintenance assumptions, about £7,200. The redesign itself takes 3 to 4 weeks once content is ready; the risks to control are lost search traffic, health data in open forms and tracking tags nobody reviewed.
Why does a generic template look cheaper than it is?
Many practices in town picked a website builder template because it could go live in a weekend. Five years later, the same signals tend to appear:
- The built-in form stores enquiries on the builder's servers, and nobody knows where, which is a question for your adviser under the Data Protection (Jersey) Law 2018.
- Consultant profiles were edited by different people, with no record of who checked them.
- Analytics and social pixels load on every page because the template switched them on.
- Condition pages cannot be restructured without breaking the URLs that rank.
- Accessibility depends on the theme, and the theme was never tested against WCAG 2.2 AA.
None of these is a disaster on its own. Together, they make the template a rework project every 18 to 24 months.
What does a clinic site really cost over three years in St Helier?
Build prices are a 2026 ballpark based on typical agency quotes and public rate pages in Jersey and the UK mainland. Maintenance figures are market assumptions for the comparison, not quotes: Kolonell maintenance after the 3 included months is on quote.
| Option | Build, year 1 | Maintenance over 36 months (market assumption) | Other likely costs | 3-year total |
|---|---|---|---|---|
| Generic template, set up by a freelancer | £1,500 | £1,080 subscription (£30 a month) plus £1,800 freelance edits | £1,500 compliance and accessibility rework in year 2 | £5,880 |
| Jersey agency, mid-range build | £12,000 (range £8,000 to £20,000) | £5,400 (£150 a month) | None assumed | £17,400 |
| UK mainland agency, remote | £10,000 | £4,320 (£120 a month) | None assumed | £14,320 |
| Kolonell Growth | £3,900 fixed | £3,300 (£100 a month from month 4, market assumption, Kolonell on quote) | None assumed | £7,200 |
| Kolonell Premium, the multilingual tier, languages set in the quote | £6,900 fixed | £3,300 (same assumption) | None assumed | £10,200 |
Read the table honestly: the template is still the cheapest line, £1,320 below Kolonell Growth over 3 years. What the extra £1,320 buys is a site built for clinical review, minimal forms, controlled tags and an accessibility target, plus a project manager reachable in Jersey hours, native English copywriting and 3 months of support. Kolonell Starter at £2,300 exists for a very small practice site. Tier details are on the international websites page.
What timeline should a St Helier practice expect?
| Phase | Duration | Practice input | Output |
|---|---|---|---|
| Inventory of URLs and content | 3 to 4 days | Analytics and Search Console access | Keep, merge, delete list and draft 301 map |
| Copywriting of condition, test and consultant pages | 5 to 7 days | Consultant registration details, list of tests offered | Draft pages, version 1 |
| Clinical review | 3 to 5 working days | Named consultant | Approved versions with date and reviewer |
| Build on staging | 5 to 7 days | Feedback in one consolidated round | Staging site tested on phone and keyboard |
| Privacy review of forms and tags | 2 to 3 days | Practice privacy adviser | Approved fields, consent settings, privacy notice |
| Redirects and go-live | 1 to 2 days | Availability outside clinic hours | Live site, 301 map tested, sitemap submitted |
Total build time is 3 to 4 weeks once content is ready. If consultants are only available between clinics, the review phase is where the calendar slips.
Which risks, and what stays on quote?
- Search traffic. Every ranking URL, for example a page on a specific cardiac test, gets a 301 to its new home, and Search Console is watched for 4 to 6 weeks. Positions cannot be guaranteed.
- Health data. Health data is special category data under Jersey law, and the Jersey Office of the Information Commissioner publishes guidance; open forms ask only for name, contact, preferred slot and the service.
- Tags. Pixels on appointment and condition pages are listed and reviewed with your privacy adviser before go-live.
- Claims. Condition and test pages describe what is offered, factually, reviewed by a consultant, with no promise of results. Regulation of some care services by the Jersey Care Commission and professional rules apply in general terms. This is not legal advice.
- Downtime. DNS switches in the evening or at the weekend, with a rollback plan.
On quote: online booking integration, patient portal, secure referral route for GPs, practice management links and ongoing search work. Ask any provider who owns the domain and accounts at the end, and what support costs from month 4.
When is a local Jersey agency the better choice?
A Jersey agency makes sense if you want someone at the practice for photography and meetings, a single supplier for print, signage and web, or a provider already familiar with your practice management system and on-island IT. If your consultants prefer face-to-face reviews, that alone can justify the higher three-year cost in the table.
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Mini case study
Illustrative example. Dr Emma Rault leads Havre Lane Cardiology, a fictional cardiology practice in St Helier with 2 consultants and a 16-page template site. Four pages describing tests receive search traffic.
- Option A, keep the template and patch it: about £1,500 rework now, then the same cycle again in roughly two years.
- Option B, Kolonell Growth: £3,900, plus a third-party local photographer at £600 for consultant portraits, so £4,500 to launch.
- Over 3 years, with the £100 a month market assumption for maintenance from month 4: £4,500 plus £3,300 = £7,800.
- Clinical review: 16 pages, of which 9 need consultant sign-off, at about 30 minutes each = 4.5 hours shared between 2 consultants.
Dr Rault's decision comes down to £7,800 for a site she controls versus a cheaper template that returns to the to-do list every two years.
FAQ
How much does a clinic website redesign cost in St Helier in 2026?
As a 2026 ballpark, Jersey agencies quote about £8,000 to £20,000 and freelancers £2,000 to £6,000. Kolonell is fixed at £2,300, £3,900 or £6,900.
Is a website builder template enough for a cardiology practice?
It can be for a 5-page site with no forms. Once you collect enquiries and run condition pages that rank, the 3-year cost gap narrows to about £1,320 in our example, and control matters more.
How long does a redesign take?
3 to 4 weeks once content is ready, including 3 to 5 working days of clinical review on the practice side.
Which data protection law applies to a St Helier practice?
Generally the Data Protection (Jersey) Law 2018, overseen by the Jersey Office of the Information Commissioner. Check with your adviser if you also serve patients elsewhere.
Is maintenance included?
3 months of support are included. Maintenance and hosting after that are on quote; the £100 a month above is a market assumption, not a Kolonell price.
For your own 3-year figures, request a free quote with your page count and current hosting costs.
Let's scope your project. Send your page count, current hosting and maintenance costs and the pages that rank, and we will return a fixed GBP scope, a 3-year comparison and a 3 to 4 week plan. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
