The verdict in three sentences
Redesigning the website of an executive health check centre in Sandton costs roughly ZAR 80,000 to 350,000 with a Johannesburg agency in 2026 (about USD 4,400 to 19,400), while Kolonell's fixed grid sits at USD 2,900 (Starter), USD 4,900 (Growth) and USD 8,900 (Premium). The step that protects you most is not design but a clinical review workflow with a written sign-off log: every medical claim on the new site is checked and approved by a named clinician before go-live. Booking systems, corporate client portals and practice management links are embedded or linked from your existing vendors, and anything deeper stays on quote.
What tells you an executive health site needs a redesign?
Executive health centres in Sandton CBD, Bryanston or Rosebank sell to two audiences at once: individual executives and medical scheme members booking a check, and HR or wellness managers buying packages for a team. A site built five years ago usually fails one of them. Typical signals:
- Package pages describe tests that the centre no longer offers, or prices and inclusions that nobody has checked since the last tariff change.
- The corporate enquiry form asks for employee health details instead of company size and contact.
- Doctors, nurses and dietitians appear without registration details, or with outdated titles.
- Claims such as early detection or peace of mind were written by a marketer and never reviewed by a clinician.
- The booking link opens a desktop-only page that executives abandon on their phone between meetings.
How should the budget compare across options?
The ranges below are a 2026 ballpark from typical Gauteng agency quotes and public agency rate pages, converted at about ZAR 18 to USD 1 and rounded.
| Provider type | Package and service pages | Clinical review support | Migration and redirects | Ballpark total |
|---|---|---|---|---|
| Freelancer | Template, 8 to 12 pages | Not offered | Basic | ZAR 30,000 to 80,000 (USD 1,700 to 4,400) |
| Sandton or Rosebank studio | Custom, 12 to 25 pages | Ad hoc | Included | ZAR 80,000 to 180,000 (USD 4,400 to 10,000) |
| Johannesburg healthcare agency | Custom, 20+ pages, strategy | Formal | Included | ZAR 180,000 to 350,000 (USD 10,000 to 19,400) |
| Kolonell Growth | Packages, team profiles, blog | Sign-off log provided | 301 map included | USD 4,900 |
| Kolonell Premium | Larger site, corporate section | Sign-off log provided | 301 map included | USD 8,900 |
Starter at USD 2,900 suits a small practice with up to 5 pages, but most executive centres need Growth or Premium for package detail and a corporate section. All tiers include a project manager in your time zone, native English copywriting, delivery in 3 to 4 weeks once content is ready and 3 months of support; maintenance afterwards is on quote. Details on the international website offer.
How does a clinical sign-off log work in practice?
The log is a simple shared table, one row per page or claim, that you keep after launch. It shows who approved what, and when, which helps if a regulator, a scheme or a corporate client asks how a statement was checked.
| Page or element | Written by | Reviewed by | Evidence kept | Status before go-live |
|---|---|---|---|---|
| Executive check package description | Copywriter | Medical director | Test list matched to clinical protocol | Approved, dated |
| Cardiac screening page | Copywriter | Cardiologist or GP lead | Wording checked, no outcome promises | Approved, dated |
| Practitioner profiles | Clinic admin | Each practitioner | Registration details confirmed | Approved, dated |
| Corporate wellness page | Copywriter | Medical director and HR lead | Scope of services, no health data asked | Approved, dated |
| Forms and consent text | Kolonell | Privacy adviser | Field list, privacy notice link | Approved, dated |
| Analytics and pixels | Kolonell | Privacy adviser | Tag list per page | Approved, dated |
Kolonell sets up the log and fills the technical rows; the clinical rows are signed by your team. Plan 10 to 15 hours of clinician time for a 20 page site.
Which risks matter most, and what is the mitigation?
| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| Ranking package pages lose traffic | Medium | High | URL inventory, 301 redirect map, Search Console check at launch and weeks 1 to 4 |
| Unreviewed medical claims go live | Medium | High | Sign-off log, go-live blocked until every clinical row is approved |
| Forms collect health or scheme data | High on old sites | High | Minimum fields: name, contact, preferred slot; POPIA review |
| Tracking tags on sensitive pages | Medium | Medium | Tag audit with privacy adviser before launch |
| Booking widget breaks on new domain | Low | High | Test with vendor in staging, keep old link live during switch |
| Downtime at DNS change | Low | Medium | Evening switch, rollback plan, old site kept 30 days |
Under POPIA, health information is special personal information, and the Information Regulator oversees how it is processed. The HPCSA's ethical rules also frame how practitioners may advertise, so package pages should stay factual and avoid promised outcomes or testimonials where they are restricted. Aim for WCAG 2.2 AA so that older executives and patients with impairments can use the site. This is not legal advice.
What stays on quote, and when is a local agency better?
On quote: two-way integration with practice management software, a corporate client portal with logins, results delivery, telehealth, and any custom package configurator. Inside the grid: links and embeds of your existing booking vendor.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
A Johannesburg agency may suit you better if you want monthly on-site content shoots in Sandton, a combined media buying and web retainer, or account managers who visit corporate clients with you. Questions to ask any provider: who owns the sign-off log, who builds the 301 map, which booking features are embedded, and what support costs after 3 months.
Mini case study
Illustrative example. Thabo, operations manager of a fictional centre we will call Northvale Executive Health in Sandton, has a 22 page site and 3 corporate packages. Choice: Kolonell Premium at USD 8,900 for the corporate section and package detail.
- Clinician review: 12 hours at an internal cost of about ZAR 2,500 per hour, so ZAR 30,000 (about USD 1,700).
- Local photographer, a third party cost: about ZAR 12,000 (about USD 670).
- Total: about USD 11,270, against a healthcare agency quote of ZAR 260,000 (about USD 14,400).
The sign-off log listed 34 rows; launch was held 4 days until the last two clinical rows were approved.
FAQ
Who signs off the medical content on our new site?
A named clinician from your team signs each clinical row in the log; Kolonell signs the technical rows. Budget 10 to 15 hours of clinician time for a 20 page site.
Can the corporate wellness form ask about employees' conditions?
No. Keep it to company name, contact person, team size and preferred dates, so 4 to 5 fields. Health information is special personal information under POPIA and belongs in clinical systems.
How long does an executive health site redesign take?
Kolonell delivers in 3 to 4 weeks once content is ready. The sign-off cycle usually adds 1 to 2 weeks if clinicians are booked in advance.
Which tier fits an executive health check centre?
Growth at USD 4,900 covers packages and team profiles. Premium at USD 8,900 adds room for a larger corporate section and more pages.
Do we lose rankings on our package pages?
Not if each indexed URL is redirected with a 301. Most 20 to 30 page sites need 25 to 50 rules, monitored for 4 weeks in Search Console.
Let's scope your project. Send us your page list, packages and booking vendor, and we will price the redesign on the USD 4,900 or 8,900 tier with a sign-off log from day one. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
