Website redesign for a private medical clinic in Nassau: budget, timeline and risks (2026)

The verdict in three sentences

A private practice in Nassau usually needs a redesign when patients cannot tell, before they call, whether their insurance is accepted, what a self-pay consultation involves and which doctor to see, and when the site that serves Cable Beach residents, downtown workers and visiting US patients still looks like it did a decade ago. A fixed scope at USD 4,900 (Growth) covers a multi-doctor practice with clear fee and insurance pages, minimal enquiry forms and a 301 redirect map, delivered in 3 to 4 weeks once content is ready. The main risks are publishing fee information that reads like a promise, collecting health data in open forms and losing the pages that already rank, and each one has a known fix.

Why do insured and self-pay patients need different paths?

In Nassau, a general practice typically sees two groups with different questions. Insured residents want to know whether their plan is accepted and what they will pay at the desk. Self-pay patients, including visitors from the US, want an indicative consultation fee, payment methods and what is included. Old sites mix both answers into a single "Fees" paragraph that nobody updates.

A redesign separates the two journeys and states facts, never promises. The table shows what to publish and what to leave out.

Fee figures on a clinic site should come from your billing team, carry an update date and say clearly that the final amount depends on the consultation. Your doctors, not the agency, sign off on every condition page.

What does a Nassau clinic redesign cost in 2026?

Ballpark figures from typical agency quotes and public rate pages. The Bahamian dollar is at par with the US dollar, so most quotes are already in USD.

All Kolonell tiers include a project manager reachable in your time zone, native English copywriting, delivery in 3 to 4 weeks and 3 months of support; upkeep after that is on quote. Online booking, patient portal, telehealth and practice management integrations stay on quote: we link to or embed the vendor you already use. Details are on the international offer page.

What is the timeline from audit to launch?

Count 3 to 4 weeks of Kolonell work once content is ready, and plan the content phase honestly. In the first week we inventory every live URL, export analytics and agree on the page list: doctor profiles, services, insured patients, self-pay patients, visitors, contact. Before that week ends, your billing manager confirms the insurer list and fee ranges, and each doctor reviews their profile.

In the second week the design and templates are approved and the build starts on a staging address. The third week covers forms, the booking embed and accessibility checks against WCAG 2.2 AA, which matter for older patients who read on small screens. The fourth week is for the 301 redirect map, testing, a compliance read-through of every marketing page by the practice, the DNS switch at a quiet hour and the sitemap submission in Google Search Console.

Which risks need a named owner?

On data protection, the Bahamas has the Data Protection (Privacy of Personal Information) Act 2003. Your adviser should confirm how it applies to your forms and records; we implement the decisions. This is not legal advice.

Questions to ask any provider

• Who writes the fee and insurance pages, and who approves them?
• Will the contact form send health information by email?
• Can I keep the redirect map and the URL inventory after the project?
• How is the booking tool embedded, and what happens if it changes?
• What does upkeep cost after the included support, in writing?

When is a Nassau agency the better choice?

If your practice wants regular in-person meetings, on-island video for each doctor, or one supplier to manage the website, social media and print, a Nassau agency is a sensible choice. The same is true if you want a custom patient portal built and hosted as part of the contract. Kolonell is the better fit for a clearly scoped site where the clinical software stays with specialised vendors.

Mini case study

*Illustrative example.* Dr. Andrea Rolle is the managing partner of Silverpalm Family Practice, a fictional four-doctor GP practice near Cable Beach. The planned site has 4 doctor profiles, 10 service pages, 1 insured patients page, 1 self-pay page, 1 visitors page and a contact page: 18 pages, within the Growth scope.

A Nassau studio quoted USD 13,500. She chooses Growth at USD 4,900 and adds a local photographer for the four portraits (third-party cost, about USD 600). Total: 4,900 + 600 = USD 5,500, which leaves USD 8,000 of the original budget. Her billing manager spends about 3 hours drafting the fee ranges and insurer list, and each doctor about 1 hour on their profile, so 3 + 4 = 7 internal hours.

FAQ

Can we publish consultation fees on our Nassau clinic site?

Yes, as indicative ranges with an update date and a note that the final amount is confirmed at the consultation. Plan about 3 hours of billing team time to prepare them.

Do we need separate pages for insured and self-pay patients?

It usually helps, because the questions differ. On an 18-page Growth site, two dedicated pages are included at USD 4,900.

How do you protect patient data on the website?

Forms collect only name, contact and preferred slot, and clinical information goes through your booking or portal vendor. Tags are reviewed with your adviser before launch, usually a 1 to 2 hour session.

How long will the redesign take?

3 to 4 weeks once content is ready, with about 1 week on your side for fee pages and doctor profiles.

Will our Google traffic survive the redesign?

That is what the URL inventory and 301 map are for: every old address points to its new page, and Search Console is monitored for several weeks after launch.

Comparing quotes? Request a free quote with your page list and current insurer list.

Let's scope your project. A Nassau practice redesign with clear insured and self-pay pages from USD 4,900, delivered in 3 to 4 weeks once content is ready. See the international offer or request a free quote: detailed reply within 48 hours.