The verdict in three sentences
On the Vaud Riviera, a private clinic website redesign costs roughly CHF 14,000 to 40,000 with a Lake Geneva agency in 2026, against CHF 4,500 (Growth) or CHF 8,200 (Premium, the multilingual tier) with Kolonell, delivered in 3 to 4 weeks once content is ready. For an executive health check centre serving international residents in Montreux, Vevey or Clarens, the project hinges less on the mock-up than on the clinical review workflow for the copy. Without a signed sign-off log before go-live, you take a professional conduct risk nobody notices until it is too late.
Is your current site really holding the clinic back?
A few questions are enough to decide:
- Do your check-up pages still describe tests you no longer offer, or old prices?
- Is the English version good enough for a demanding international clientele, or is it an old translation?
- Does the contact form ask for a detailed reason for the visit, or even medical history?
- Does nobody know who approved a paragraph about a cardiology test published three years ago?
- On mobile, is the appointment request button buried under three screens of text?
Two yes answers usually justify a redesign rather than more patches.
What does the redesign cost over three years?
Comparing only the upfront price is misleading. The table below looks at three years, with market assumptions for agency maintenance, labelled as such. Agency ranges reflect typical quotes on the Riviera and in Lausanne, as a 2026 ballpark.
| 3-year item | Lake Geneva agency | Freelancer | Kolonell Growth | Kolonell Premium |
|---|---|---|---|---|
| Initial redesign | CHF 14,000 to 40,000 | CHF 6,000 to 12,000 | CHF 4,500 | CHF 8,200 |
| Support, first 3 months | Often included | Varies | Included | Included |
| Maintenance (market assumption) | CHF 150 to 400 per month | CHF 80 to 200 per month | On quote | On quote |
| Native English copy | Often billed extra | Rarely included | Included | Included |
| Additional languages | CHF 2,000 to 6,000 per language | Varies | No | Set in the quote |
| Booking or portal integration | On quote | On quote | On quote | On quote |
Kolonell includes a project manager reachable in your time zone, native French or English copywriting, delivery in 3 to 4 weeks and 3 months of support. After those three months, maintenance is on quote, never a hidden flat fee. Tiers are detailed on the international offer page.
How do you organise clinical review before go-live?
This is the step people underestimate. Federal and cantonal professional rules, along with medical ethics, require information that is objective and not misleading. The cantonal health department licenses healthcare establishments. We stay deliberately general here: your legal counsel will confirm what applies to your organisation.
A simple sign-off log protects the medical director. Example format:
| Page or block | Written by | Reviewed by (doctor) | Points checked | Sign-off date |
|---|---|---|---|---|
| Cardiovascular check-up | Kolonell copywriter | Doctor in charge of the check-up | Tests actually offered, no promise of results | D-10 |
| Women's check-up | Kolonell copywriter | Lead gynaecologist | Factual wording, no testimonial | D-10 |
| Practitioner profiles | Executive assistant | Medical director | Titles, licence to practise, languages spoken | D-8 |
| Request form | Project manager | Data protection adviser | Minimal fields only | D-7 |
| Analytics tags | Project manager | Data protection adviser | No advertising pixel on test pages | D-5 |
| English version | Native copywriter | English-speaking doctor or medical reviewer | Consistent with the French version | D-5 |
This table becomes part of your quality file. It stops flattering copy, written to impress, from being published without clinical eyes on it.
Which risks should you watch during switchover?
- Search rankings: inventory of every current URL, page-by-page 301 redirect map for check-ups that already rank, new sitemap submitted and Search Console monitoring for at least 6 weeks.
- Health data: under the revised Federal Act on Data Protection (nLPD/revFADP), in force since 1 September 2023, it is sensitive personal data. The public form is limited to name, contact details, preferred slot and language. The GDPR may also apply if you target EU residents, many of whom cross the border from Haute-Savoie. This is not legal advice.
- Integrations: online booking, the patient portal and results delivery stay with your current vendor; the site links to them or embeds a widget. Any deep connection is quoted separately.
- Accessibility: aim for WCAG 2.2 AA, since part of the check-up clientele is older.
- Downtime: switch on a Sunday evening, old version kept for 30 days for rollback.
When is a Riviera agency the better choice?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
If you need monthly on-site meetings, a photo and video shoot run by the same team, or a custom-built patient portal, a local agency remains relevant, at a higher budget. Ask every provider the same questions: who keeps the sign-off log? Who produces the redirect map? Who checks tags before go-live? What stays on quote?
Mini case study
Illustrative example: Dr Olivier Brenaz runs Centre Bilans Riviera-Chailly, a fictional executive health check centre between Montreux and Vevey. Its site has 24 pages in French and English.
| Item | Amount |
|---|---|
| Kolonell Premium (the multilingual tier, languages set in the quote) | CHF 8,200 |
| Local photographer, portraits and premises (third-party cost) | CHF 1,400 |
| Internal clinical review: 12 hours valued at CHF 150 | CHF 1,800 |
| First-year total excluding maintenance | CHF 11,400 |
Against a Lake Geneva agency at CHF 28,000 for a comparable scope, the gap is CHF 16,600. Dr Brenaz sets part of that aside for a future connection to the appointment software, to be quoted separately. To get your own figures, request a free quote.
FAQ
How much time should we allow for clinical review?
Allow 5 to 10 working days on the clinic side to review 20 to 30 pages. Kolonell's 3 to 4 week delivery starts once content is ready and approved.
Can we publish patient testimonials?
Professional rules tightly regulate medical advertising. If in doubt, skip testimonials and have your choices checked by counsel; the 3 months of support let you adjust afterwards.
Do we need French and English in Montreux?
For an international clientele, yes in most cases. Premium at CHF 8,200 is the multilingual tier, with languages set in the quote.
What happens to our results portal?
It stays with your vendor, which hosts the health data. The site links to it clearly; a deeper integration is quoted separately.
What is the main traffic risk?
Losing check-up pages that already rank well. A 301 map covering 100% of URLs and 6 weeks of Search Console monitoring limit that risk.
Let's scope your project. A redesign of your clinic website, a CHF 4,500 to 8,200 budget, delivery in 3 to 4 weeks after clinical sign-off of the content. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
