The verdict in three sentences
A multi-specialty clinic in Gibraltar that redesigns its website should treat the URL inventory and the 301 redirect map as the first deliverable, because its treatment and condition pages are often what brings new patients from the Rock and from across the border. Agency quotes for an English and Spanish redesign usually run from £7,000 to £20,000 (2026 ballpark), while Kolonell applies a fixed grid: Starter £2,300, Growth £3,900, Premium £6,900, Premium being the multilingual tier with languages set in the quote. Build time is 3 to 4 weeks once content is ready; the clinician review of every treatment page and the privacy check of forms and tags come on top and belong to the clinic.
When is a Gibraltar clinic site overdue for a redesign?
Look at the site the way a cross-border worker from La Línea or a resident in Ocean Village sees it on a phone at lunchtime. The usual warning signs:
- Specialty pages written years ago by different doctors, with no common structure and no review date.
- A Spanish version that is partial, machine-translated or missing, while part of the patient base reads Spanish first.
- An enquiry form that asks for symptoms or insurance details in a free text box.
- Consultant profiles without qualifications or registration details.
- Analytics and advertising tags added over time that nobody can list.
Three or more of these and a redesign will cost less than continued patching.
What budget should you plan in 2026?
Many Gibraltar clinics compare a local studio, a UK agency and an agency on the Costa del Sol. The figures below are a 2026 ballpark from typical agency quotes, not a survey. Spanish agency quotes are in euros and converted approximately at £0.86 per euro.
| Route | Build budget, 2026 ballpark | Spanish version | What you usually get at handover |
|---|---|---|---|
| Gibraltar studio | £7,000 to £20,000 | Often extra, £1,500 to £4,000 | Site, training session, local contact |
| UK agency | £6,000 to £16,000 | Usually subcontracted | Site, documentation |
| Costa del Sol agency | EUR 5,000 to 15,000 (about £4,300 to £12,900) | Native, often included | Site, Spanish-speaking support |
| Freelancer | £2,000 to £6,000 | Rarely native medical quality | Theme and logins |
| Kolonell Growth | £3,900 | One language in this tier | Site, redirect map, 3 months support |
| Kolonell Premium | £6,900 | Multilingual tier, languages set in the quote | Site, redirect map, hreflang, 3 months support |
Kolonell tiers include a project manager reachable in your time zone, native English copywriting, delivery in 3 to 4 weeks and 3 months of support; maintenance afterwards is on quote. A native Spanish medical reviewer, if you want one on top of our copy, is a third-party cost. Tier details are on our international websites page.
How do you protect the treatment pages that already rank?
This is the emphasis for a multi-specialty clinic. Before any design work, we export every URL from the current site, the sitemap and Search Console, then sort them by the clicks they received over the last 12 months. Each one gets an action:
| Old URL type | Example | Action | Check after launch |
|---|---|---|---|
| Specialty page with traffic | /cardiology-gibraltar | 301 to /en/cardiology | Clicks and position in Search Console, weekly |
| Condition page with traffic | /knee-pain | 301 to the matching condition page | Same query still lands on the right page |
| Duplicate page | /cardiology-2 | 301 to the main specialty page | Not indexed twice |
| Spanish page | /es/cardiologia | 301 to /es/cardiologia with hreflang pair | Hreflang reported without errors |
| Retired service | /old-service | 301 to the nearest specialty, or a 410 if nothing fits | No soft 404 |
| PDF leaflet | /files/leaflet.pdf | Keep, or 301 to a web page | Still reachable from the new page |
We then resubmit the sitemap, watch coverage reports for 4 weeks and fix any 404 inside the 3 months of support.
Which risks need a plan, and who owns them?
| Risk | Typical cause | Mitigation | Owner |
|---|---|---|---|
| Ranking drop on treatment pages | Missing redirects, rewritten titles | Redirect map, keep proven titles where accurate | Kolonell |
| Content migration gaps | Old pages nobody claims | Content owner per specialty, sign-off list | Clinic |
| Booking link breaks | Vendor URL changes | Test on three phones before go-live | Kolonell and vendor |
| Downtime at switch-over | DNS change during clinic hours | Switch on a quiet evening, rollback plan | Kolonell |
| Health data in forms | Free text boxes | Name, contact, preferred slot only | Kolonell, validated by clinic |
| Unreviewed tracking | Pixels on appointment pages | Tag list reviewed by the privacy adviser | Clinic |
| Non-compliant claims | Promises of results | Clinician review, factual wording, no testimonials where restricted | Clinic |
In Gibraltar, the Gibraltar GDPR and the Data Protection Act 2004 apply, with the Gibraltar Regulatory Authority as supervisor. Health data is a special category, so the open form never asks for symptoms, diagnoses, insurance numbers or history. This is not legal advice.
What stays on quote: online booking, patient portal, telehealth, practice management integration and insurer workflows. We link to, or embed, your existing vendor.
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Questions to ask a provider: how many URLs will be mapped, and is the map delivered as a file? Who translates and who reviews the Spanish medical pages? Which tags fire on which pages? Who keeps the domain access?
A Gibraltar studio is the better choice if you need frequent face-to-face meetings with several consultants, a photo shoot in the clinic as part of the same contract, or ongoing local campaign management alongside the site.
Mini case study
Illustrative example: Laura Bossino, practice manager at the fictional "Line Wall Outpatient Centre", a multi-specialty clinic with seven consultants near Main Street.
- Current site: 160 URLs, of which 52 received clicks in the last 12 months.
- Redirect plan: 52 one-to-one 301s, 90 consolidated into 24 new pages, 18 retired with a 301 to the nearest specialty: 52 + 90 + 18 = 160 URLs covered.
- Budget: Kolonell Premium £6,900 for English and Spanish, plus a freelance native Spanish medical reviewer (third-party cost) for 12 hours at £45: £540. Total £7,440, against a Gibraltar studio quote of £14,500 she received, a gap of £7,060.
FAQ
How long does the redesign take?
3 to 4 weeks of build once content is ready. Count 1 to 2 extra weeks if consultants still need to review their specialty pages.
Is the Spanish version included?
Spanish sits in Premium at £6,900, the multilingual tier with languages set in the quote. Growth at £3,900 covers one language.
Will our cardiology or orthopaedics pages keep their rankings?
No provider can guarantee positions, but a redirect map covering 100% of URLs with traffic and 4 weeks of Search Console monitoring keep the risk low.
Can we keep our booking system?
Yes. Booking, patient portal and practice management integrations stay on quote; we link or embed the vendor you already use.
What happens after the 3 months of support?
Maintenance is on quote. Clinics that update consultant rotas monthly usually need more than those editing twice a year.
Let's scope your project. Send us your URL count, your languages and your booking vendor, and we will confirm whether Growth at £3,900 or Premium at £6,900 fits. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
