The verdict in three sentences
In Auckland, redesigning a private clinic website in 2026 costs NZD 7,000 to 60,000 depending on the provider, roughly USD 4,100 to 35,400, while the Kolonell fixed grid is USD 2,900 (Starter), USD 4,900 (Growth) and USD 8,900 (Premium). For an executive health check centre, what decides the go-live date is neither design nor code: it is the clinical review workflow and its sign-off log, page by page. Plan 3 to 4 weeks of production once content is ready, plus doctors' review time, booked from day one.
Why does a health check centre redesign its site?
In Remuera, Epsom or the CBD, an executive health check centre usually sells to two audiences: executives booking for themselves, and companies funding checks for their senior staff. The site has to speak to a busy individual and to an HR manager comparing packages. The usual redesign signals:
- package pages that blend prices, tests and implied promises ("catch everything before it is too late");
- no record of who approved which medical copy, or when;
- a "request a check" form that asks for medical history and current medication;
- practitioners listed without a pointer to their entry on the Medical Council public register;
- an English-only site, even though Auckland's client base is highly multicultural.
In New Zealand, the Privacy Act 2020 and the Health Information Privacy Code 2020 govern health information, the ASA Therapeutic and Health Advertising Code governs the messaging, and the Fair Trading Act prohibits misleading claims. These rules are described here in general terms. This is not legal advice.
What budget and review workflow should you plan?
2026 ballpark, based on typical agency quotes and public agency rate pages in Auckland. NZD figures are converted approximately (NZD 1 ≈ USD 0.59).
| Option | Typical NZD quote | Approx. USD equivalent | Who runs clinical review | Usual timeline |
|---|---|---|---|---|
| Auckland freelancer | NZD 7,000 to 14,000 | about USD 4,100 to 8,300 | The clinic alone, no tooling | 6 to 10 weeks |
| Local studio | NZD 15,000 to 32,000 | about USD 8,900 to 18,900 | Email back-and-forth | 8 to 14 weeks |
| Established Auckland agency | NZD 35,000 to 60,000 | about USD 20,700 to 35,400 | Project manager, approval tool | 12 to 20 weeks |
| Kolonell Starter | USD 2,900 fixed | n/a | Shared sign-off log | 3 to 4 weeks |
| Kolonell Growth | USD 4,900 fixed | n/a | Shared sign-off log | 3 to 4 weeks |
| Kolonell Premium | USD 8,900 fixed | n/a | The multilingual tier, languages set in the quote | 3 to 4 weeks |
Every Kolonell tier includes a project manager reachable in your time zone, native English copywriting, delivery in 3 to 4 weeks and 3 months of support. Maintenance beyond that is on quote, as are online booking, a results portal, telehealth and practice management integration: we link out to or embed the tool you already use, never rebuild it. Tiers are detailed on the international offer page.
What the sign-off log looks like
A shared table in which every page with medical content has an author, a named clinical reviewer, a date and a decision. It is the document that lets you answer, months later, the question "who approved this sentence?".
| Page | Writer | Clinical reviewer | Points checked | Status |
|---|---|---|---|---|
| Essential health check package | Kolonell writer | Medical director | Exact test list, no screening promise | Approved v2 |
| Executive health check package | Kolonell writer | Medical director | GST-inclusive price shown, extras clear | Changes requested |
| Cardiovascular assessment | Kolonell writer | Cardiologist | Factual wording, no unsourced statistic | Approved v1 |
| Practitioner profiles | Kolonell writer | Compliance lead | Medical Council registration, scopes of practice | Approved v1 |
| Corporate clients page | Kolonell writer | Operations director | No outcome guarantee for the employer | In review |
| Enquiry form | Kolonell | Privacy adviser | Name, contact, slot, company: nothing else | Approved v1 |
How do you stop review from blocking go-live?
The schedule holds if each phase ends with a signed gate.
| Phase | Week | Deliverable | Sign-off gate |
|---|---|---|---|
| Inventory | 0 | URL list, Search Console export, map of pages that drive enquiries | Signed by management |
| Structure | 1 | Site map, wireframes, 301 redirect map | Signed by management |
| Content | 2 | Package and test copy | Clinical log, line by line |
| Build | 3 | Site on staging URL, links to booking tool | Mobile and WCAG 2.2 AA testing |
| Final review | 3 to 4 | Pixel and tag review, legal notices | Privacy adviser |
| Go-live | 4 | DNS cutover, sitemap, 404 monitoring for 30 days | Management and project manager |
Risks, in the order they usually show up on this kind of project: a clinical reviewer unavailable for two weeks; well-ranked package URLs left without redirects; an ad pixel left on the enquiry page; prices migrated without the extras; an email outage during the DNS cutover.
Questions to ask the provider
- Is the sign-off log handed over with the site, and in what format?
- How many review rounds are planned per page?
- Who checks that pages carry no testimonials or claims that breach the ASA code?
- Does the redirect map also cover old package pages that are being retired?
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When an Auckland agency is the better choice
If the project includes a custom corporate portal for managing group health checks, in-person workshops with the medical committee or integration with several results systems, an established Auckland agency with a budget of NZD 35,000 and up is often the better call. Kolonell fits when the booking tool already exists and the scope is a clear information site.
Mini case study
Illustrative example: "Harbourline Health Checks", an executive health check centre in Epsom with 14 pages of medical content, a medical director and a cardiologist as reviewers.
- Tier: Kolonell Growth, USD 4,900.
- Clinical review time: 14 pages × 2 rounds × 20 minutes = 560 minutes, about 9 h 20 spread over two weeks.
- Scheduling: 5 h in week 2 and 4 h 20 in week 3, blocked in calendars at kick-off.
- Comparison quote from an established agency: NZD 38,000, roughly USD 22,400.
Without those blocked slots, review tends to slip: a week's delay from the reviewer pushes go-live back by the same week, whoever the provider is.
FAQ
How much time do doctors need to give the redesign?
For 14 pages and two 20-minute rounds, about 9 h 20 in total. Booking those slots in week 0 protects the 3 to 4 week delivery.
Should package prices be shown?
If you show them, they must be complete and clear, extras included, to stay on the right side of the Fair Trading Act. The Growth tier at USD 4,900 includes a structured packages page.
Can we greet visitors in te reo Māori?
Yes, greetings such as "Kia ora" fit into every tier at no particular cost. A full version in several languages falls under Premium at USD 8,900, with languages set in the quote.
Can the request form collect medical history?
No, the public form is limited to name, contact details, preferred slot and optionally the company, 4 fields in all. Medical information is collected later in the clinic's secure system.
What happens to the sign-off log after launch?
It stays with the clinic and becomes the basis for every update. During the 3 months of included support, every change to a medical page is added to it.
Let's scope your project. An Auckland health check centre redesign scopes in one call: medical pages, review workflow, a tier from USD 2,900 to 8,900. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
