The verdict in three sentences
Patients choosing a fertility clinic in Aarhus look first at the people: who the doctors are, how they are authorised and whether the team feels trustworthy, so a redesign should start with practitioner profiles, registration details and honest photography. The technical risks are familiar but sharper in fertility care: health data that must never enter an open form, tracking tags on sensitive pages, and ranking pages that need a 301 map. Kolonell rebuilds the public site on a fixed grid (Starter EUR 2,700, Growth EUR 4,500, Premium EUR 8,200) in 3 to 4 weeks once content is ready, with booking and patient portals kept on quote.
Why do practitioner profiles decide a fertility clinic redesign?
In fertility care, a patient may read a doctor's profile many times before booking a first consultation, often together with a partner. Profiles in older Aarhus clinic sites tend to be a name, a title and a stock photo. In a redesign, each profile becomes a structured page that the clinic can update without a developer.
| Profile field | What to show | Source | Who validates |
|---|---|---|---|
| Name and role | Full name, specialty, role in the team | Clinic HR | Medical director |
| Authorisation | Authorisation details as registered with the Danish Patient Safety Authority | Public authorisation register | Practitioner |
| Languages | Danish, English, others actually spoken in consultations | Practitioner | Practitioner |
| Areas of work | Fertility assessment, treatment types offered at the clinic | Clinic service list | Medical director |
| Photo | Recent portrait, consistent light and framing | Third-party photographer | Practitioner |
| Short biography | Training and experience, factual, no claims of success | Practitioner draft, edited | Medical director and compliance contact |
| Consultation sites | City centre or Skejby area, days present | Clinic schedule | Practice manager |
Two rules keep profiles safe. No success rates or outcomes attached to a person, and no patient quotes unless your adviser confirms they are acceptable under Danish health advertising rules. This is not legal advice.
How much does the redesign cost in 2026?
Ranges below are a 2026 ballpark from typical agency quotes and public agency rate pages in Denmark, not a survey. DKK figures are converted approximately at about DKK 7.46 per EUR.
| Option | Ballpark 2026 in DKK | Approx. in EUR | Timeline | Photography |
|---|---|---|---|---|
| Freelance developer | DKK 20,000 to 55,000 | EUR 2,700 to 7,400 | 1 to 3 months | Not included |
| Aarhus web studio | DKK 60,000 to 150,000 | EUR 8,000 to 20,100 | 2 to 4 months | Sometimes, billed on top |
| Danish healthcare agency | DKK 150,000 to 300,000 | EUR 20,100 to 40,200 | 3 to 6 months | Often included |
| Kolonell Starter | Not applicable | EUR 2,700 | 3 to 4 weeks | Third-party photographer |
| Kolonell Growth | Not applicable | EUR 4,500 | 3 to 4 weeks | Third-party photographer |
| Kolonell Premium | Not applicable | EUR 8,200 | 3 to 4 weeks | Third-party photographer |
Premium is the multilingual tier, with languages set in the quote, which suits a Danish and English clinic serving university staff and international employees. Every tier includes a project manager reachable in your time zone, native English copywriting, delivery in 3 to 4 weeks once content is ready and 3 months of support. Maintenance afterwards is on quote. Danish copy comes from your team or an independent translator, a third-party cost. Online booking, patient portal, video consultation and practice management integrations stay on quote: we link out to or embed your current vendor. Tier details are on the international websites offer.
Which risks matter most in a fertility clinic redesign?
Health data in forms. Fertility enquiries often include age, medical history and partner details. Under the GDPR, health data is a special category, and Datatilsynet supervises compliance in Denmark. Keep the public form to name, contact details, preferred language and preferred slot; anything clinical belongs in your booking or patient system.
Tracking on sensitive pages. A visit to a treatment page can itself reveal something private. Inventory every analytics and advertising tag on treatment, cost and appointment pages and review it with your privacy adviser before launch. Many clinics remove ad pixels from these pages altogether.
Ranking pages. Pages on fertility assessment, treatment steps or prices for self-paying patients may already rank in Danish and English. Export URLs from Search Console, map each to its new address with a 301, test on staging and resubmit the sitemap on launch day.
Content migration. Older sites often hold outdated treatment descriptions. Each page should be reviewed by a clinician, factual, and free of promised results.
Accessibility. WCAG 2.2 AA contrast, readable text and keyboard navigation help patients reading long pages on a phone, often late in the evening.
Downtime. Switch on a weekend evening, keep the old site ready to restore for 48 hours and test the booking embed in both languages.
| Phase | Duration | Notes |
|---|---|---|
| URL and tag inventory | 3 to 5 days | Search Console export, list of tags on sensitive pages |
| Profiles and photography | 1 to 2 weeks, clinic side | Photographer half-day, practitioners validate bios |
| Clinician review of pages | 1 to 3 weeks, clinic side | Runs in parallel with photography |
| Kolonell design and build | 2 to 3 weeks | On staging |
| Compliance and privacy read | 3 to 5 days | Pages, forms and tag list |
| Launch and monitoring | 1 week | Daily Search Console checks |
Questions to ask, and when an Aarhus agency is the better choice
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Ask each provider: how are profiles structured and updated? Who organises photography, and is it a separate cost? Which tags will remain on treatment pages? Will booking stay with our current vendor? Who owns the domain and CMS accounts?
An Aarhus or Danish healthcare agency is the better choice if you want Danish copy written in-house, photography and video arranged by the same team, or regular meetings at the clinic. A remote studio fits when English copy and a clean public site are the core of the job and your Danish content exists or comes from a translator.
Mini case study
Illustrative example, fictional clinic. Mette, practice manager of "Kalø Bay Fertility Clinic" (invented name) in central Aarhus, has six profiles to rebuild: three doctors, two nurses and a laboratory lead. The site has 80 URLs, 18 of them treatment and price pages.
- Kolonell Premium (the multilingual tier, languages set in the quote: Danish and English): EUR 8,200.
- Local photographer, half-day session for six portraits and the premises, third-party cost: about DKK 9,000, roughly EUR 1,200.
- Redirects: 80 URLs, 62 unchanged, 18 redirected to a new treatment structure.
- Total: about EUR 9,400, against an Aarhus studio quote of about DKK 120,000, roughly EUR 16,100, for a comparable bilingual scope, a difference of about EUR 6,700.
FAQ
Should practitioner profiles show authorisation details?
Yes, stated as registered with the Danish Patient Safety Authority and checked by each practitioner. On a team of 6, that is a one-hour task during content review.
Can we publish success rates on the site?
Treat this carefully and decide it with your adviser and medical director. We do not write or promise outcomes; any figure must come from the clinic and pass a compliance read before launch.
Who pays the photographer?
The photographer is a third-party cost booked by the clinic, often around DKK 6,000 to 12,000 for a half-day in Aarhus. We supply the shot list and framing guide.
Which tier suits a fertility clinic?
Growth at EUR 4,500 suits a single-language site. Premium at EUR 8,200 is the multilingual tier, with languages set in the quote, for Danish and English.
Can patients upload medical records through the site?
No. Uploads belong in your patient portal, which stays on quote and is embedded from your current vendor, keeping records out of the public site.
Send your URL count and team size to request a free quote.
Let's scope your project. Tell us your team size, languages and booking vendor, and we will reply with a fixed price and a 3 to 4 week plan. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
