The verdict in three sentences
For a private medical clinic in Edinburgh, a site built by a local agency typically lands in a 2026 ballpark of 6 000 to 25 000 GBP, a freelancer between 2 000 and 7 000 GBP, before any monthly care plan. Kolonell delivers the same scope for 2 300, 3 900 or 6 900 GBP, with a project manager on UK hours, native English copy and 3 months of support. Your decision should rest on what each quote actually covers for patient booking, health data and clinician bios, not on the headline figure.
What do Edinburgh agencies and freelancers charge for a clinic website?
The figures below are wide 2026 ballparks drawn from public rate cards of UK agencies, freelance platform rates (Upwork, PeoplePerHour, Clutch listings) and the minimum project sizes shown on Clutch.co agency profiles. Edinburgh sits below London and close to other major UK cities. Scope moves every number.
| Option | Typical 2026 price | Delivery | Usually included | Support after launch |
|---|---|---|---|---|
| Edinburgh full-service agency | 6 000 to 25 000+ GBP | 8 to 16 weeks | Discovery, design, build, sometimes copy | Monthly care plan |
| Small local studio | 4 000 to 12 000 GBP | 6 to 10 weeks | Design and build, copy often extra | Hourly or retainer |
| UK freelancer | 2 000 to 7 000 GBP | 4 to 10 weeks | Build on a theme, you supply the copy | Ad hoc, availability varies |
| Kolonell Starter | 2 300 GBP | 3 to 4 weeks | Core pages, native English copy, contact and booking link | 3 months included |
| Kolonell Growth | 3 900 GBP | 3 to 4 weeks | Treatment pages, clinician bios, blog, analytics | 3 months included |
| Kolonell Premium | 6 900 GBP | Usually 4 to 6 weeks | Full treatment library, advanced design, bilingual EN/FR option | 3 months included |
Day rates commonly published by UK agencies outside London sit roughly between 500 and 1 000 GBP, which is why every extra revision round or treatment page shows up on the invoice. Kolonell's fixed tiers are set out on our international website offer.
What does a private clinic website in Edinburgh actually need?
A clinic site is not a brochure. Patients compare practitioners, fees and availability on their phone, usually before they call. What matters:
- Treatment pages written for patients: what happens, how long it takes, recovery, indicative fees. Self-pay patients in Scotland expect transparent pricing.
- Clinician bios with qualifications and professional registration (GMC, GDC, NMC or HCPC as relevant), since those registers can be checked publicly.
- Booking: an embed of the practice management tool you already use, or a request form. A custom booking back office is quoted on request.
- Health data: anything a patient types about symptoms is special category data under UK GDPR and the Data Protection Act 2018. Forms should collect the minimum, run over encrypted connections and land in a mailbox or system you control.
- Regulation: independent clinics in Scotland register with Healthcare Improvement Scotland, and health advertising falls under the CAP Code enforced by the ASA. Your compliance lead should review claims, before and after images and pricing wording.
- Accessibility: WCAG 2.1 AA is the common reference for contrast, keyboard navigation and readable forms, which matters for older patients.
- Languages: Edinburgh's student and expat population means some clinics want a second language. A bilingual EN/FR site is available from Premium.
This is a factual overview, not legal or regulatory advice: check your obligations with your own advisers.
What will you really pay over three years?
The build is rarely the biggest line. Care plans, hosting and change requests add up. The table uses mid-range ballparks for a clinic site of around twelve pages.
| Cost line (3 years) | Edinburgh agency | Freelancer | Kolonell Growth |
|---|---|---|---|
| Build | 9 000 GBP | 4 500 GBP | 3 900 GBP |
| Copywriting | Often 1 000 to 2 500 GBP extra | Usually yours to write | Included, native English |
| Hosting and domain | 400 to 1 200 GBP | 300 to 900 GBP | 300 to 900 GBP, in your name |
| Support, first 3 months | Often inside the care plan | Ad hoc | Included |
| Maintenance | 100 to 300 GBP per month | Hourly | Quoted on request |
| Routine change requests | Day rate | Hourly | Within support, then quoted |
How do you compare three quotes without getting caught out?
| Question to ask | Why it matters for a clinic | Red flag |
|---|---|---|
| Who owns the domain and hosting account? | You must be free to switch provider | Domain registered to the agency |
| Is copy included, and who writes it? | Treatment pages drive bookings | Placeholder text until you send content |
| Where do form submissions go? | Special category data | Stored in an unknown plugin database |
| Which booking tool, and who pays the licence? | Recurring cost | Custom booking promised at a brochure price |
| How many revision rounds? | Day rates apply afterwards | Unlimited with no written scope |
| What happens after launch? | New fees, new clinicians | No written support period |
| Accessibility tested against WCAG 2.1 AA? | Older patients, legal exposure | No testing mentioned |
At Kolonell, your project manager meets you on Google Meet at a time that suits you and sends a written update every week. The team is based in Senegal (GMT): the same clock as Edinburgh in winter, one hour behind in summer. The domain is registered in your name, every access is handed over, and payment is by bank transfer or Wise, 50 % to start and 50 % at delivery. For reference, we built TR Signing Group (trsigninggroup.com), notary and apostille services in New Jersey, with a bilingual EN/FR site, booking calendar, live chat and back office, and Orven Properties (orvenproperties.com) in Dubai, a trilingual FR/EN/AR site.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Illustrative example, not a real client: Dr Fiona runs a three-room private physiotherapy and sports medicine clinic in Stockbridge, Edinburgh. She has two quotes on the table.
- Quote A, local agency: 11 000 GBP build, then 180 GBP a month for a care plan including hosting. Over 36 months: 11 000 + 6 480 = 17 480 GBP.
- Quote B, Kolonell Growth: 3 900 GBP, hosting in her name at 25 GBP a month (900 GBP over 3 years), support included for the first 3 months. Until the maintenance quote arrives she budgets 150 GBP a month for the remaining 33 months, so 4 950 GBP. Total: 9 750 GBP.
Three-year difference: 7 730 GBP, which she can redirect to a booking tool licence or professional photography of the treatment rooms.
FAQ
How much does a private clinic website cost in Edinburgh in 2026?
As a ballpark, a local agency charges 6 000 to 25 000+ GBP and a freelancer 2 000 to 7 000 GBP depending on scope. Kolonell offers 2 300, 3 900 or 6 900 GBP, copy and 3 months of support included.
Can patients book online?
Yes: the booking tool you already use can be embedded from Starter. A custom booking back office is quoted on request, like the one delivered for TR Signing Group.
How long does it take to go live?
Allow 3 to 4 weeks for Starter and Growth. For Premium, a written schedule is agreed at kickoff, usually 4 to 6 weeks.
Is a remote team a problem under UK GDPR?
Where data sits depends on the hosting and form tools you choose, and 100 % of accounts stay in your name. This is not legal advice: confirm the setup with your DPO or adviser.
Is SEO included?
Technical structure and markup are set up at launch. Ongoing search work is quoted on request, with no mandatory monthly package.
Let's scope your project. A 10 to 15 page clinic site with clinician bios and embedded booking usually fits the Growth tier at 3 900 GBP, delivered in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
