The verdict in three sentences
A private clinic brochure website in Douala costs in 2026 between 1,000,000 and 3,000,000 FCFA, the gap coming mainly from the online booking module and the depth of specialty pages. Plan 4 to 7 weeks of production and 50,000 to 120,000 FCFA/month of maintenance for a fast, secure site that meets patients' trust expectations. The return is measured in captured appointments: a site converting 30 bookings/month pays for itself within a few months.
The line items that drive the price
A clinic sells reassurance. The site must project cleanliness, medical competence and accessibility. Here is the 2026 breakdown of key line items.
| 2026 line item | Indicative cost FCFA |
|---|---|
| Specialty page (cardiology, pediatrics...) | 120,000-200,000 |
| Online booking module | 500,000-1,200,000 |
| Secure patient form | 250,000-450,000 |
| Medical team page | 150,000-300,000 |
| Local health SEO Douala | 300,000-600,000 |
| Fast hosting + SSL / year | 180,000-480,000 |
| Bespoke design | 400,000-900,000 |
| Maintenance / month | 50,000-120,000 |
The booking module is the decisive line: it turns a passive brochure into an acquisition tool. Without it, the clinic pays for a digital leaflet; with it, it pays for a reservation channel active 24/7.
Starter, Comfort or Premium
Depending on the number of specialties and the need for online booking, three tiers stand out in 2026.
| Tier | Price FCFA | Specialties | Booking | Timeline |
|---|---|---|---|---|
| Starter | 1,000,000 | 3-4 pages | Simple form | 4 weeks |
| Comfort | 1,900,000 | 6-8 pages | Calendar + SMS reminder | 5-6 weeks |
| Premium | 3,000,000 | 10+ pages | Booking + patient area | 7 weeks |
| Local SEO | Basic | Reinforced | Advanced | - |
| Maintenance/month | 50,000 | 80,000 | 120,000 | - |
A multi-specialty clinic should start at Comfort or Premium: each well-ranked specialty page captures precise local searches like "pediatrician Douala Bonapriso" or "cardiology clinic Akwa".
Mini case study
Dr Mbarga, medical director of a private clinic in Douala-Bonanjo, picks the Comfort tier at 1,900,000 FCFA with maintenance at 80,000 FCFA/month. The booking module captures on average 35 online appointments per month, 40 % of them new patients, i.e. 14 new patients monthly. With an average consultation + tests basket of 25,000 FCFA, that generates 350,000 FCFA/month of new revenue, i.e. 4,200,000 FCFA/year. Year-one cost: 1,900,000 + (80,000 x 12) = 2,860,000 FCFA. The site pays for itself in under 9 months.
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FAQ
Is the booking module mandatory?
No, but it is the highest-value line. Without it, the clinic loses patients who want to book outside opening hours, often 30 to 40 % of requests.
How long to deliver the site?
Between 4 and 7 weeks in 2026. The timeline grows with the number of specialties and integration of a calendar connected to the front desk.
Is patient data secure?
Yes: encrypted forms, hosting with SSL and separation of sensitive data. For a true medical record, you need a dedicated project, not a brochure site.
Can we add SMS reminders?
Yes, SMS reminders cut missed appointments by 20 to 30 %. Budget 15 to 25 FCFA per SMS on top of maintenance.
What health SEO budget should I plan?
Between 300,000 and 600,000 FCFA for initial SEO, then ideally a monthly follow-up to stay on top of local searches by specialty.
Let's scope your project. Tell us the number of specialties, whether you want a connected booking calendar, your budget (1,000,000 to 3,000,000 FCFA) and your timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
