The verdict in three sentences
A private clinic group website costs, in 2026 terms, 250,000 to 600,000 AED in Dubai (about 68,000 to 163,000 USD) and 180,000 to 420,000 MAD excl. VAT in Casablanca (about 16,500 to 38,600 EUR) for the same scope. The line that inflates quotes is online booking connected to the clinics' management system, not the design. Plan 12 to 16 weeks plus a health data compliance filing (DHA rules in Dubai, the CNDP under law 09-08 in Morocco) before go-live, or the launch slips.
What a 4-clinic group actually pays for
The CEO of a 4-facility group usually wants three things: a single entry point for patients, doctor pages that stay current without IT tickets, and fewer calls to the switchboard. Each goal maps to a distinct budget block. The table below uses the Casablanca benchmark.
| Cost line | Typical scope | 2026 budget (MAD excl. VAT) | Share of total |
|---|---|---|---|
| Discovery, UX, wireframes | Patient journey, 4 sites, 12 specialties | 25,000 to 55,000 | 12 % |
| Design and front-end build | 25 to 40 templates, mobile first | 35,000 to 80,000 | 20 % |
| Doctor profiles (60 to 120) | Template, specialty/clinic filters, import | 20,000 to 45,000 | 11 % |
| Synchronised booking | Calendar or HIS connector, SMS reminders | 45,000 to 130,000 | 30 % |
| Bilingual with Arabic RTL | Mirrored templates, translation, Arabic type | 25,000 to 60,000 | 14 % |
| Data protection, security | Consents, records, encryption, filing | 15,000 to 30,000 | 7 % |
| QA, training, launch | Testing, editor training, technical SEO | 15,000 to 20,000 | 6 % |
The low end is a booking module writing into a simple calendar; the high end is a two-way sync with the hospital information system, with real-time cancellation handling.
Three project levels and timelines
| Level | Doctor profiles | Booking | Languages | Budget (MAD excl. VAT) | Timeline |
|---|---|---|---|---|---|
| Core | 60 | Slot request, confirmed by switchboard | FR + AR | 180,000 to 230,000 | 12 weeks |
| Intermediate | 90 | Live slots, SMS reminder D-1 | FR + AR + EN | 250,000 to 330,000 | 14 weeks |
| Full | 120 | Two-way HIS sync, patient portal | FR + AR + EN | 340,000 to 420,000 | 16 weeks |
| Annual maintenance | All | Monitoring, updates, fixes | All | 30,000 to 70,000 / year | Ongoing |
| SMS reminders | By volume | 8,000 reminders/month | n/a | 2,400 to 4,000 / month | Ongoing |
As a 2026 order of magnitude, the equivalent project costs 250,000 to 600,000 AED in Dubai and 45,000 to 110,000 EUR excl. VAT in Paris. Casablanca is the most competitive of the three, provided your specification demands real synchronisation rather than a contact form in disguise. Many Gulf groups now split the work: UX and compliance locally, build delivered from Casablanca or Dakar.
Compliance, RTL and common traps
Health data triggers specific rules everywhere. In Morocco, law 09-08 requires a declaration or authorisation from the CNDP; allow 4 to 8 weeks for review and start the file during the wireframe phase. In Dubai, DHA and UAE data protection rules apply. In both cases the site must collect explicit consent, keep form fields to the strict minimum and host data in a documented environment.
Arabic is more than translation. Templates must switch to right-to-left reading, directional icons must flip, and Arabic typography needs a dedicated web font adding 80 to 150 KB. A vendor quoting Arabic below 20,000 MAD (about 1,850 EUR) has probably not budgeted RTL.
Mini case study
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Youssef, CEO of a 4-clinic group in Casablanca, handles about 9,000 switchboard calls a month, 55 % of them to book or move an appointment. He picks the intermediate level at 300,000 MAD excl. VAT. Conservative assumption: 35 % of bookings move online, so 1,730 calls avoided monthly. At 4 minutes per call, that frees about 115 hours a month, roughly one and a half receptionist positions (about 9,500 MAD fully loaded each). Estimated annual saving: 171,000 MAD, plus fewer no-shows thanks to SMS reminders. Payback: around 21 months on the switchboard alone. In Dubai, with higher staff costs, the same logic typically pays back in 12 to 18 months.
FAQ
How much does a clinic group website cost in 2026?
250,000 to 600,000 AED in Dubai, 180,000 to 420,000 MAD in Casablanca, depending on the number of doctors (60 to 120) and the booking depth. Annual maintenance adds 30,000 to 70,000 MAD.
Do we need regulatory approval for online booking?
Yes, health data is regulated: CNDP filing under law 09-08 in Morocco, DHA and federal data rules in Dubai. Allow 4 to 8 weeks of review in parallel with development.
Can the website connect to our clinic management software?
Yes if the vendor exposes an API or calendar export. This connector alone represents 45,000 to 130,000 MAD, close to 30 % of the budget.
How long to publish 120 doctor profiles?
With a template and spreadsheet import, allow 2 to 3 weeks of entry and validation. Professional portraits are a separate line, 300 to 600 MAD each.
Does an Arabic version double the price?
No, it usually adds about 14 % of the budget, 25,000 to 60,000 MAD, including medical translation and RTL adaptation.
Let's scope your project. Send us your number of clinics, doctors and your scheduling software: we price the scope in MAD, AED or EUR with a 12 to 16 week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

