The verdict in three sentences
A brochure website redesign for a private clinic in Dubai costs the equivalent of FCFA 1.8-5.5 million (about EUR 2,700-8,400) in 2026, depending on the number of services and design level. Online booking, the most profitable feature, runs FCFA 800,000-2 million and targets +35 % consultation enquiries. A maintenance retainer at FCFA 80,000-200,000/month protects a healthcare site where patient data security is sensitive.
What the redesign costs
A clinic sells reassurance: the site must project modernity, competence and accessibility. Here are the 2026 orders of magnitude.
| Line item | 2026 range (FCFA) | Detail |
|---|---|---|
| Brochure design redesign | 1,800,000 - 3,500,000 | Design, service pages |
| Premium redesign + content | 3,500,000 - 5,500,000 | Copywriting, SEO, animations |
| Online booking | 800,000 - 2,000,000 | Calendar, specialties, reminders |
| FR/EN bilingual | + 400,000 - 900,000 | International patients |
| Health blog / advice | + 500,000 - 1,200,000 | SEO and awareness |
Recurring costs are modest but essential to hold performance and security.
| Recurring item | 2026 range (FCFA/month) |
|---|---|
| Hosting | 15,000 - 60,000 |
| Maintenance | 80,000 - 200,000 |
| Local SEO | 75,000 - 250,000 |
| Domain name (annual) | 12,000 - 25,000 |
| SMS booking reminder | 25 - 40 / SMS |
Booking: the real lever
Where many patients search on mobile first, online booking turns traffic into consultations. Paired with SMS reminders, it also cuts missed appointments. It's the module that best justifies the investment.
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Mini case study
Dr Rahman, director of a private clinic in Dubai (6 specialties). The current site only fields phone calls; about 40 booking enquiries a month, with 15 % no-shows. He invests FCFA 4,200,000 (redesign + online booking + SMS reminders) and targets +35 % enquiries. Result: about 54 enquiries/month, i.e. 14 more. With an average consultation value of FCFA 25,000 and no-shows cut to 6 %, the combined gain exceeds FCFA 400,000 of additional monthly revenue. Payback in about 10 months, before any awareness effect.
FAQ
What's the minimum price for a credible redesign? From FCFA 1.8 million for a serious design redesign. Below that you stay on a template skin with low differentiation for a clinic.
How much is online booking? Between FCFA 800,000 and 2 million depending on the number of specialties, slot management and SMS reminders. It's the most profitable module for a clinic.
What's the timeline? 5 to 9 weeks in 2026: medical content (service pages, team, specialties) is often the factor that lengthens or shortens the project.
Is patient data secure? Yes, with reliable hosting, HTTPS, a privacy policy and minimal data collection. For a clinic, reassurance also comes from clear handling of contact data.
What monthly budget should I plan? Allow FCFA 15,000-60,000 hosting, FCFA 80,000-200,000 maintenance and, optionally, FCFA 75,000-250,000 local SEO to capture mobile search.
Let's scope your project. Redesign FCFA 1.8-5.5M, booking +FCFA 800,000-2M, 5-9 week timeline: tell us your specialties and whether you want SMS reminders. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
