Private business school website redesign RFP in London

The verdict in three sentences

For a private business school in London, a website redesign is first and foremost a student acquisition project: each enrolled student costs 800 to 2,500 EUR in marketing, and the website either converts or wastes that spend. A structured RFP built around programme pages, brochures, online applications and an applicant CRM prevents the budget drift common with large London agencies, which routinely quote 25,000 to 60,000 EUR excluding VAT. Plan 10 to 16 weeks and go live by early December at the latest to be ready for the January UCAS equal consideration deadline and the spring postgraduate intakes.

The must-have modules of the RFP

A school RFP is more than a list of pages. Every module must be tied to a measurable indicator, otherwise the agency will deliver a beautiful site with no commitment on conversion.

Add to the document the list of existing integrations (admissions test tool, application fee payment platform, LMS) and an inventory of current URLs: a school can easily lose 30% of its organic traffic if 301 redirects are forgotten.

Budget: compare options without mixing up scopes

Price gaps come mostly from the share of strategy, bespoke design and CRM integration. The market ranges below are 2026 orders of magnitude observed in London (roughly 0.85 GBP per EUR); the Kolonell lines reflect our own price grid.

A method tip: ask each vendor to price the editorial core and the business modules separately. You can then launch the site before the admissions season and add a module later without renegotiating everything.

Back-planning aligned with the admissions season

For an early December launch, the project must start between mid-August and early September. Starting in October means cutting the scope or launching the modules in a second wave.

Mini case study

James, marketing director of a 1,200-student private business school in London, gets 25,000 visits per season on his programme pages. With a 1.2% conversion rate to application, he receives 300 applications, 35% of which turn into enrolments, so 105 students. Working assumption: if the redesign lifts conversion to 1.8%, he receives 450 applications and about 157 enrolments, 52 more at constant media spend. With tuition fees of 9,500 EUR per year, the gap represents close to 494,000 EUR of first-year revenue, for a project priced between 6,860 and 11,440 EUR excluding VAT (core site plus application module). Even with half that gain, the project pays for itself with the first additional enrolments.

FAQ

How much does a business school website redesign cost in London in 2026?

Large London agencies routinely quote 25,000 to 60,000 EUR excluding VAT. At Kolonell, the Premium core site ranges from 3,050 to 5,340 EUR, and a custom application and CRM module from 3,810 to 6,100 EUR.

What timeline should we plan before the UCAS deadline?

Count 10 to 16 weeks depending on the number of programmes and integrations. For an early December launch, start by early September at the latest.

Should the site be connected to the CRM at launch?

Yes if you handle more than 200 applications per season: a callback within 24 h clearly improves conversion. Below that, an automatic export to a shared spreadsheet can be enough in year one.

Do we need a second language?

It becomes a priority once international recruitment markets account for more than 15% of enrolments. EN/FR multilingual is included in our Premium core site.

How do we avoid losing search rankings during the redesign?

Inventory every existing URL and plan a 301 redirect for each one. Without that work, a 20 to 30% drop in organic traffic for several months is common.

Let's scope your project. Send us your current site map and programme list: we will price the core site and the application and CRM modules, with a schedule aligned with your admissions calendar, through our free quote request. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.