The verdict in three sentences
For a print or packaging company with 20 to 120 employees, in Berlin as in Bordeaux, an off-the-shelf MIS costs between EUR 15,000 and 50,000 to implement plus EUR 300 to 900 a month, while custom quoting and production software sits between EUR 35,000 and 90,000 (excluding VAT). The choice comes down to one question: does your pricing logic (material, make-ready, waste, die-cutting, folding-gluing) fit standard models? Either way, allow 4 to 7 months to move from a 1-hour quote to a 10-minute quote with connected machine scheduling.
Off-the-shelf MIS or custom: the costed comparison
Generic MIS products fit commercial printing well (leaflets, catalogues). Packaging, with its cutting dies, long make-readies and corrugated or folding carton boards, often falls outside the frame. Plants around Berlin (Marzahn, Spandau, Brandenburg suburbs) that combine offset, digital and converting often end up running Excel alongside the MIS.
| Criterion | Off-the-shelf MIS | Custom |
|---|---|---|
| Implementation | EUR 15,000 to 50,000 | EUR 35,000 to 90,000 |
| Recurring cost | EUR 300 to 900 a month | EUR 400 to 1,200 a month (hosting, maintenance) |
| 5-year cost (mid-range) | EUR 68,000 to 80,000 | EUR 85,000 to 110,000 |
| Fit for packaging (die-cut, creasing, gluing) | Partial, often via Excel | Native, your exact rules |
| Deployment time | 3 to 5 months | 4 to 7 months |
| Code and data ownership | Vendor | Company |
| Machine connectivity (JDF/JMF, CIP4) | Depends on modules | Built as needed |
Custom becomes profitable when more than 30% of your quotes are priced outside the software, or when your costing know-how is a competitive edge you do not want to share with a vendor.
The quoting engine: where the hour goes
A folding carton or POS display quote involves about ten parameters: flat size, sheet imposition, number of ups, substrate, number of colours, varnish, make-ready time per machine, waste rate, die-cutting, gluing, packing and freight. An experienced estimator spends 45 to 75 minutes on it.
| Costing step | Manual time | Time with quoting engine |
|---|---|---|
| Imposition and number of ups | 10 to 15 min | Automatic |
| Material and waste | 10 min | Automatic, rate card per substrate |
| Make-ready and run time per machine | 15 min | Automatic, up-to-date hourly rates |
| Finishing (die-cut, creasing, gluing) | 10 to 15 min | Die library |
| Freight and packing | 5 min | Grid by zone |
| Formatting and sending | 10 min | PDF in 1 click |
| Total | About 60 min | 8 to 12 min |
Scheduling follows the same logic: each confirmed order generates its operations, placed on a machine plan (offset press, digital, flatbed die-cutter, folder-gluer) with overload and delay alerts. Real-time shop floor tracking, by tablet or badge, then feeds the quoted versus actual comparison, essential to correct rate cards.
Mini case study
Thomas, managing director of a 65-person packaging plant, produces 1,800 quotes a year with two estimators. At 1 hour per quote, that is 1,800 hours. With a custom engine at 10 minutes, he saves 1,500 hours, about 0.9 FTE at EUR 48,000 loaded cost: EUR 43,000 a year. Answering in 24 h instead of 3 days lifts his win rate from 22% to 26%: on an average order of EUR 6,500, that is EUR 47,000 of extra revenue a year. With a EUR 62,000 project and EUR 9,600 annual maintenance, payback comes in under 18 months on productivity alone.
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FAQ
Can we keep our current accounting ERP?
Yes, the quoting and production software connects to DATEV, Sage or similar tools by API or export. Budget EUR 3,000 to 8,000 for reliable sync of customers, items and invoices.
How do we migrate our Excel rate cards?
Rate cards (machine hourly rates, substrate prices, waste coefficients) are captured in 2 to 3 weeks of workshops. This is the most important phase, as it formalizes know-how often held by one or two people.
Does the software handle web-to-print orders?
A web-to-print module for repeat customers can be added for EUR 10,000 to 25,000, fed directly by the quoting engine.
Is there funding for the project?
In Germany, federal and state digitalization programmes (such as Berlin's Digitalprämie in past editions) have covered 30 to 50% of eligible costs; in France, Bpifrance and the regions offer similar schemes. Conditions change every year, check before launch.
How long until the first quote goes live?
A first quoting engine can be in service after 8 to 10 weeks, with scheduling and shop floor tracking in a second release, for a total of 4 to 7 months.
Let's scope your project. Send us three typical quotes, your machine list and your annual volume, and we will compare off-the-shelf MIS and custom with a EUR 35,000 to 90,000 budget and a 4 to 7 month plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

