Digital Africa13 min read

2026 Pricing Grid: Brochure Site, E-commerce and App in Senegal

Mohamed Bah·Fondateur, Kolonell
June 10, 2026
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2026 Pricing Grid: Brochure Site, E-commerce and App in Senegal

2026 Pricing Grid: Brochure Site, E-commerce and App in Senegal

Digital Africa

In Senegal in 2026, a website costs between 350,000 FCFA (simple brochure site) and 15,000,000 FCFA (custom mobile app). The price depends on the project type, the finishing level and the amount of custom work. Here is the priced grid, type by type, to frame your budget before requesting a quote.

Three project families, three pricing logics

Before comparing figures, distinguish three families. The brochure site presents a business (a few pages, contact form). The e-commerce site sells online (catalog, cart, payment). The custom mobile or web app automates a business process (customer accounts, database, custom logic). Each family has its own price scale.

FamilyEntry levelStandardPremium
Brochure site350,000 FCFA600,000 FCFA1,200,000 FCFA
E-commerce site900,000 FCFA2,000,000 FCFA5,000,000 FCFA
Custom application3,500,000 FCFA8,000,000 FCFA15,000,000 FCFA

Brochure site: the breakdown by tier

The brochure site remains the most requested project for SMEs and freelancers. The entry level suits a craftsman or a firm wanting a credible presence. The standard tier adds custom content and basic SEO. The premium targets a brand that wants to stand out.

Brochure deliverableEntry levelStandardPremium
Number of pages1 to 35 to 810 to 15
DesignAdapted templateSemi custom100 percent custom
CopywritingProvided by client3 pages includedAll pages included
Basic SEONoYesYes + blog
MultilingualNoOptionIncluded
Lead time7 to 10 days3 to 4 weeks5 to 8 weeks
Price350,000 FCFA600,000 FCFA1,200,000 FCFA

E-commerce site: what you actually pay for

An e-commerce site costs more because it manages stock, orders and payments. The price rises with the number of products, mobile payment integration (Wave, Orange Money) and logistics.

E-commerce deliverableEntry levelStandardPremium
Number of productsUp to 30Up to 300Unlimited
Mobile payment1 operatorWave + Orange MoneyMulti + card
Stock managementManualSemi automaticReal time
DeliveryFlat rateZoned ratesDynamic calculation
Seller dashboardBasicCompleteAdvanced + analytics
Lead time3 to 4 weeks6 to 8 weeks10 to 14 weeks
Price900,000 FCFA2,000,000 FCFA5,000,000 FCFA

Custom application: why the ticket goes up

A custom app solves a specific business problem: customer management, booking, delivery tracking, fintech. The cost reflects development time, database complexity and the security level required.

Application deliverableEntry levelStandardPremium
PlatformsWeb onlyWeb + 1 mobileWeb + iOS + Android
User accountsYesMultiple rolesSSO + fine permissions
External integrations13 to 5Unlimited (API)
SecurityStandardReinforcedAudit + encryption
First year maintenanceOption3 months included12 months included
Lead time8 to 10 weeks3 to 5 months6 to 9 months
Price3,500,000 FCFA8,000,000 FCFA15,000,000 FCFA

What drives the price in every case

Five factors explain most quote variations. Custom design (a template costs 3 to 5 times less than graphic creation). Content volume (writing 10 pages takes days). Integrations (payment, CRM, ERP). Multilingual. And the targeted SEO level.

FactorTypical extra costWhen it is justified
100 percent custom design+400,000 to 1,500,000 FCFAPremium brand, differentiation
Professional copywriting+20,000 FCFA / pageYou lack the time
Mobile payment integration+150,000 to 400,000 FCFAOnline sales
Multilingual FR / EN+25 percentRegional or diaspora target
Advanced SEO + blog+300,000 to 800,000 FCFAOrganic acquisition goal

Need a professional website?

Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.

Worked example: a restaurant going online

A Dakar restaurant wants a site with a menu, booking and takeaway orders payable via Wave. Typical quote: standard e-commerce base 2,000,000 FCFA, booking module +250,000 FCFA, Wave integration +200,000 FCFA, professional photos +150,000 FCFA. Total: 2,600,000 FCFA, delivered in 7 weeks, with first-year maintenance billed separately at 360,000 FCFA.

How to read a quote without surprises

Always check four lines: what is included (hosting, domain name, training), what is optional, the firm lead time, and post-delivery maintenance. A very low quote often hides high recurring fees or a site built on a fragile template.

FAQ

What is the minimum price for a credible professional site in Senegal in 2026?

Plan for 350,000 to 600,000 FCFA for a clean, well-referenced brochure site. Below that, you often get a generic template with no SEO or custom content.

How much does an e-commerce site with Wave and Orange Money payment cost?

A standard e-commerce site with both payment methods sits around 2,000,000 to 2,400,000 FCFA, depending on the number of products and delivery logistics.

Why does a custom app cost more than 3,500,000 FCFA?

Because it involves a database, user accounts, security and weeks of development. The price reflects engineering time, not a simple assembly of pages.

Does the price include hosting and the domain name for the first year?

It depends on the provider. With serious agencies, the first year is often included, then billed separately in following years (40,000 to 200,000 FCFA / year depending on traffic).

How long does each project type take to deliver?

A brochure site takes 1 to 8 weeks depending on the tier, an e-commerce site 3 to 14 weeks, an app 2 to 9 months. Any lead time announced under 5 days for a custom project is a red flag.

Let's talk about your project. Send us your need and we will come back with a clear pricing grid and a firm lead time. WhatsApp +221 77 596 93 33.

Tags:#website price senegal#website quote#ecommerce senegal#mobile app#web agency rates#digital budget#dakar
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Mohamed Bah

Fondateur, Kolonell

Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.