The verdict in three sentences
A real estate agency differentiates through how it showcases listings: large photos, geolocated search, virtual tours and a feed synced with property portals. In 2026, a premium website costs 6,000 to 16,000 EUR depending on whether you pick a simple brochure site or a portal fed automatically by your transaction software. The feed portal pays off once you handle more than 20 active listings, because it eliminates double data entry and professionalises your image.
Simple brochure vs feed portal: the comparison
| Criterion | Simple brochure | Automated feed portal |
|---|---|---|
| Price 2026 (excl. VAT) | 6,000 - 9,000 EUR | 11,000 - 16,000 EUR |
| Timeline | 6-8 weeks | 8-12 weeks |
| Listings | Manual entry | Synced portal/software feed |
| Geolocated search | Basic | Interactive map + filters |
| Virtual tour | No | Integrated (360°/video) |
| Listing updates | Manual | Automatic daily |
| Best if | < 20 listings | > 20 active listings |
The simple brochure suits small agencies with few properties and slow refresh. The feed portal wins once listing freshness and volume become a daily commercial stake.
Cost items and recurring fees
| Element | Cost 2026 | Frequency |
|---|---|---|
| Premium design & UX | 2,500 - 5,000 EUR | Once |
| Development & feed | 3,000 - 8,000 EUR | Once |
| Virtual tour integration | 1,000 - 2,500 EUR | Once |
| Maintenance & feed | 100 - 300 EUR | Per month |
| Performant hosting | 20 - 50 EUR | Per month |
Monthly maintenance (100 to 300 EUR) is higher than on a classic brochure site because it includes supervising the listings feed and ensuring availability during peak search periods.
Mini case study
Karim, director of a real estate agency in Miami with 35 active listings, wastes time entering properties on his site and on portals. He invests 13,000 EUR in a synced feed portal, with maintenance at 200 EUR/month. Double entry cost him about 6 hours/week — 24 h/month at 35 EUR/hour = 840 EUR/month of unproductive time. Automation saves about 10,080 EUR/year in time, paying back the site in 15 months — not counting the extra listings won thanks to virtual tours and geolocated search.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Does the listings feed connect to my transaction software?
Yes, most real estate software exports a standard feed (portal format). Integration costs 1,500 to 3,500 EUR and eliminates all double entry between your software and the site.
Is the virtual tour worth its cost?
For high-end properties in Miami, yes. It filters out pointless physical visits and enhances the property. Technical integration costs 1,000 to 2,500 EUR, excluding the photographer's capture.
Can a simple brochure site be enough?
Yes if you have fewer than 20 listings and refresh rarely. At 6,000-9,000 EUR it already offers premium design and basic search. The feed portal justifies itself beyond that.
Why is maintenance pricier than elsewhere?
Because it supervises the daily listings feed and guarantees availability. Expect 100 to 300 EUR/month depending on property volume and requested evolutions.
How long to go live?
8 to 12 weeks for a feed portal in 2026. Connecting the feed and configuring geolocated search is the longest technical phase.
Let's scope your project. Tell us your number of listings, your transaction software and your virtual-tour needs, and we'll frame the right portal. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
