The verdict in three sentences
A premium brochure redesign with animations and a pro area costs 12,000 to 28,000 EUR ex. VAT in 2026, with animation level the main price driver. The day rate sits between 500 and 750 EUR and the timeline between 8 and 13 weeks, depending on WebGL complexity. The real return comes from the reseller portal and a bespoke design that lift B2B conversion by 15 to 30%.
Premium template vs bespoke design
A wine merchant wants to stand out: estate storytelling, tasting animations, protected B2B catalogue. The choice between premium template and bespoke shapes the whole budget.
| Approach | Cost EUR ex. VAT | Timeline | Customisation | B2B conversion |
|---|---|---|---|---|
| Premium template | 2,000 - 4,000 | 3-4 wks | Low | +5 to +10% |
| Template + custom | 8,000 - 13,000 | 6-8 wks | Medium | +10 to +18% |
| Bespoke design | 15,000 - 22,000 | 9-12 wks | High | +18 to +30% |
| Bespoke + WebGL | 22,000 - 28,000 | 11-13 wks | Maximum | +25 to +30% |
A premium template dresses a project up quickly but caps differentiation. For a house that sells its story, bespoke justifies its cost through brand impact and conversion.
What drives the animation quote
Animations are not an aesthetic whim: well-dosed, they hold attention and steer toward the pro form. Here is the 2026 cost by animation type.
| Animation type | Additional cost EUR ex. VAT | Perf impact | Typical use |
|---|---|---|---|
| CSS micro-interactions | 800 - 1,500 | None | Buttons, hovers |
| GSAP scroll | 2,000 - 4,500 | Low | Reveals, parallax |
| Page transitions | 1,500 - 3,000 | Low | Smooth navigation |
| WebGL / 3D bottle | 4,000 - 8,000 | Medium | Immersive hero |
| Reseller portal | 3,500 - 6,000 | None | Protected catalogue, net prices |
The pro area is not an animation but it is often the best-ROI item: it turns a brochure site into a real B2B sales tool.
Mini case study
Sophie, sales director of a wine merchant house in Amsterdam, invests 20,000 EUR ex. VAT in a bespoke redesign with a reseller portal. Before, her 40 resellers ordered by email, with an average basket of 2,800 EUR and 2 orders/month each. With the protected catalogue and net prices online, reordering becomes self-service: resellers move to 2.6 orders/month. Across 40 resellers, that adds 24 monthly orders at 2,800 EUR, i.e. 67,200 EUR of additional revenue per month. The redesign pays for itself in the first week of use.
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FAQ
Is a premium template enough for a high-end house?
Rarely. At 2,000-4,000 EUR it helps, but it caps differentiation and you look like competitors using the same theme. Bespoke protects your brand.
Do animations slow the site down?
Well optimised (GSAP, lazy-loading, AVIF), micro-interactions and scroll reveals barely affect LCP. Only heavy WebGL requires care on mobile.
How much does a reseller portal earn?
It automates reordering and frees your sales team. Across a network of 30 to 50 resellers, it frequently raises order frequency by 15 to 30%.
What timeline for a bespoke redesign with WebGL?
Expect 11 to 13 weeks in 2026. WebGL and 3D product add 2 to 3 weeks of production and cross-browser testing.
Can I start with a template and move to bespoke?
Yes, but refactoring often costs 20 to 30% more than getting it right from the start. Better to frame the ambition upfront.
Let's scope your project. Specify your desired animation level, whether you need a pro area and your indicative budget, and we will frame the bespoke build. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
