The verdict in three sentences
For the same brief, quotes for a premium brochure website in Amsterdam range from €8,000 to €25,000: the gap is not the page count but the custom design, animations, number of mockups and included revision cycles. A low quote often hides a template, a single mockup and zero revisions. Use a 12-point checklist to compare what is actually delivered, not just the headline price.
The lines that explain the price gap
Two quotes can both say "responsive 10-page brochure site" and yet be worlds apart. Here is where the difference opens up in 2026.
| Quote line | Entry level | Premium | Typical gap |
|---|---|---|---|
| Design | Adapted template | Custom | +€4,000 to +€8,000 |
| Animations (Framer/GSAP) | None | Micro-interactions | +€1,500 to +€3,000 |
| Mockups delivered | 1 | 3 to 5 | +€1,200 to +€2,500 |
| Revision cycles | 0 – 1 | 2 – 3 | +€800 to +€1,800 |
| SEO copywriting | Not included | 8-12 pages | +€1,200 |
| Post-launch warranty | 15 days | 90 days | Included |
A €8,000 quote and a €20,000 quote are not selling the same product: one delivers a correct site, the other a differentiating conversion asset.
The 12-point checklist to compare objectively
| # | Point to check | Why it is decisive |
|---|---|---|
| 1 | Custom or template? | Brand differentiation |
| 2 | Number of mockups | Real direction choice |
| 3 | Included revision cycles | Avoids hidden fees |
| 4 | Animations and interactions | Premium perception |
| 5 | SEO copywriting included | Organic traffic |
| 6 | 301 redirect map | Ranking retention |
| 7 | Guaranteed PageSpeed score | Mobile conversion |
| 8 | Accessibility (WCAG AA) | Compliance and image |
| 9 | Warranty duration | Fixes at no extra cost |
| 10 | Retainer contract | Longevity |
| 11 | Code ownership | Independence |
| 12 | Payment schedule | Cash flow |
A premium quote ticks all 12 points explicitly. A vague quote leaves half of them "to be discussed": that is where change orders are born.
Mini case study
Thomas, director of a 12-person consultancy in Amsterdam, compares three quotes: €8,200, €14,500 and €23,000. Applying the checklist, he finds the €8,200 quote rests on a template, one mockup and zero revisions, with SEO as a €2,100 add-on. The €14,500 quote includes custom design, 3 mockups, 2 revisions, SEO and 90-day warranty. He picks the second: a €6,300 gap for a differentiating site with no foreseeable change orders. Over 24 months, avoiding two average €1,600 change orders, the real gap shrinks to €3,100 for a clearly superior asset.
FAQ
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Why such a gap for the same brief?
Because the brief never specifies the level of custom design, animation and revisions. Those three lines account for most of the gap between an €8,000 and a €20,000 quote.
Is an €8,000 site necessarily bad?
No. For a simple need on a tight budget, a well-built template is a rational choice. The risk is comparing it to custom work as if they were identical.
Should I pay for revisions?
Insist on 2-3 included revision cycles. Beyond that, a clear hourly rate (€90-€130) avoids nasty surprises.
Does the price include SEO?
Not always. Check whether copywriting and optimisation of 8-12 pages are included; otherwise budget about €1,200 more.
Who owns the code at the end?
It must be in writing. On a premium project, insist on code ownership and full access to hosting and the CMS.
Let's scope your project. Send us your three quotes and your brief: we decode them line by line and deliver a transparent premium quote with no hidden change orders. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
