The verdict in three sentences
A templated brochure site is enough if your goal is simply to exist online, and it fits within 5,000-9,000 EUR. A bespoke premium build (14,000-26,000 EUR) pays off the moment the site must generate qualified B2B leads and hold its own against national competitors. Between the two, the real variable is not the sticker price but the cost per lead over 24 months.
2026 price grid for a brochure website in Berlin
The ranges below reflect what Berlin agencies and independent studios charge in 2026 (order of magnitude, excluding recurring costs).
| Tier | Pages | Bespoke | Price 2026 | Timeline |
|---|---|---|---|---|
| Adapted template | 5-7 | Low | 5,000 - 9,000 EUR | 3-4 wks |
| Semi-bespoke | 8-12 | Medium | 9,000 - 14,000 EUR | 5-7 wks |
| Premium bespoke | 12-20 | High | 14,000 - 26,000 EUR | 6-10 wks |
| Premium + motion/3D | 15-25 | Very high | 26,000 - 40,000 EUR | 10-14 wks |
A senior designer day rate in Berlin sits between 600 and 850 EUR in 2026; an experienced front-end developer between 550 and 780 EUR. A premium bespoke build typically consumes 20-35 person-days.
What the price gaps really hide
| Line item | Template | Premium bespoke |
|---|---|---|
| Strategy/UX workshops | 0-1 d | 3-5 d |
| Design mockups | 2-3 d | 6-10 d |
| Responsive build | 3-4 d | 6-9 d |
| Content & on-page SEO | 0-1 d | 4-6 d |
| Custom animations | No | 3-6 d |
| QA & accessibility | 1 d | 2-3 d |
Annual maintenance (updates, security, small changes) costs 1,000-2,600 EUR/year depending on scope. Managed hosting runs around 45-100 EUR/month. Ignoring these lines distorts every quote comparison.
Mini case study
Jonas, managing director of a 28-person industrial SME in Berlin-Adlershof, is weighing a 7,000 EUR template against a 18,000 EUR premium build. His current site produces 4 quote requests per month at an average project value of 20,000 EUR. Moving to premium, the agency projects +70% conversion via targeted industry pages, i.e. ~3 extra leads/month. At a 20% close rate, that is ~0.6 won projects/month, or 144,000 EUR of incremental annual revenue. The 11,000 EUR premium is recouped in under one month of marginal revenue.
FAQ
Need a professional website?
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Why a 1-to-4 gap between template and bespoke?
A template reuses an existing structure; premium funds strategy workshops, original design and industry pages. That is 5-8 person-days versus 20-35, which explains the gap.
Does the price include copywriting?
Rarely with a template. With premium, budget 4-6 days of editorial and SEO production, i.e. 2,800-4,500 EUR baked into the quote.
What maintenance budget for year one?
Between 1,000 and 2,600 EUR depending on the number of changes. Add 45-100 EUR/month for managed hosting and backups.
How long to deliver a premium site?
Six to ten weeks for a standard bespoke build, up to 14 weeks with motion design or 3D. Client sign-off on mockups is the main timeline driver.
Can payment be staged?
Yes: the 2026 norm is 30% on order, 40% at mockup sign-off, 30% at go-live. Some agencies offer an all-inclusive monthly plan.
Let's scope your project. Tell us your sector, page count and lead targets, and we'll calibrate the tier (template, semi or premium) with a realistic indicative budget. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
