The verdict in three sentences
The best partner pitch does not sell a website: it asks three questions, lets the prospect name their problem, then points them to the right Kolonell pole. A warm referral closes around 35 % versus 8 % cold, because the trust is already there. By passing a qualified lead, you trigger the sales commission and the lifetime 5 % recurring on showcase maintenance.
The three questions that qualify
Drop the monologue. Three questions are enough to know whether a prospect is ready and which pole fits. Each answer tells you what to pass to Kolonell.
| Question | What it reveals | Likely pole |
|---|---|---|
| How do clients find you today? | No online presence | Showcase |
| Do you already sell, and how do you get paid? | Wave/OM payment need | E-commerce |
| Do you want other sellers listing with you? | Platform ambition | Marketplace |
If the prospect hesitates, stay on the showcase site: it is the fastest entry point (7 to 14 days cycle) and most accessible (250,000 FCFA Starter). You upsell later.
Warm versus cold: the closing rate
The difference is not marginal. Here is a 2026 order of magnitude for a partner passing leads to Kolonell.
| Approach type | Closing rate | Leads per sale | Effort per sale |
|---|---|---|---|
| Warm referral | 35 % | ~3 | Low |
| Lukewarm network (2nd circle) | 20 % | ~5 | Medium |
| Cold outreach | 8 % | ~12 | High |
| Inbound web form | 25 % | ~4 | Low |
In practice, 1 qualified lead in 4 signs when you mix these channels. Focus on your first circle: shopkeepers you know, professionals, associations. That is where the rate climbs to 35 %.
The three objections and their answers
Three objections always come up. Prepare them word for word.
Price. "250,000 FCFA is one month of shop rent, but the site works 24/7 and pays for itself with two or three clients." Timeline. "A Starter showcase is live in 5 to 10 days, not three months." Usefulness. "70 % of clients search Google before calling; without a site you are invisible against competitors who have one." You do not negotiate: you plant the seed, Kolonell handles the quote.
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The recurring lever, often forgotten
The one-off sale is the visible peak. Recurring is the submerged part that builds passive income. Showcase maintenance bills at 50,000 to 200,000 FCFA/month, and you earn a lifetime 5 % on it.
| Client maintenance | Your 5 % / month | Over 12 months | Over 10 clients / yr |
|---|---|---|---|
| 50,000 FCFA | 2,500 FCFA | 30,000 FCFA | 300,000 FCFA |
| 100,000 FCFA | 5,000 FCFA | 60,000 FCFA | 600,000 FCFA |
| 200,000 FCFA | 10,000 FCFA | 120,000 FCFA | 1,200,000 FCFA |
Mini case study
Moussa, a barber turned partner in Thies, uses the script with his entrepreneur clients. In one month he has eight conversations, passes five leads; two sign (~35 % on his first circle). Two Starter showcase sites = 150,000 FCFA in sales commission. Both clients take maintenance at 100,000 FCFA/month: 10,000 FCFA/month recurring for Moussa. Repeating that pace, after six months he has twelve maintained clients, i.e. 60,000 FCFA/month of passive income on top of sales.
FAQ
How long should the ideal pitch last? Five minutes. Three questions, one restatement of the need, one sentence steering toward Kolonell. Beyond that you oversell and tire the prospect.
Do I need prices memorized? No, an order of magnitude is enough: showcase from 250,000 FCFA, e-commerce from 1,000,000 FCFA. Kolonell sets the exact quote. Just keep the ranges to reassure.
What about "I'll think about it"? Pass the lead anyway: Kolonell follows up cleanly. A lead stays attributed to you for 90 days, so a two-week pause loses you nothing.
Is a sales kit provided? Yes, Kolonell provides a kit: script, per-pole arguments, demo examples, price grid. You create nothing.
How many leads to live off this? At a 25 % rate, you need about 12 leads/month to sign 3 deals. That is reachable with an active network and a few follow-ups.
Let's talk about your project. Become a Kolonell affiliate partner and earn 15 % on the sale + a lifetime 5 % recurring on showcase sites, paid via mobile money. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
