The verdict in three sentences
Selling an online store isn't done with a technical pitch but with three ROI-centered sentences: how much the merchant earns, how fast, at what risk. An e-commerce project bills at 1,000,000 to 2,000,000 FCFA, and the Kolonell referral partner earns 12 %, i.e. 120,000 to 240,000 FCFA per sale. The partner's job is to open the door: Kolonell builds, delivers and pays the commission.
The three-sentence script
The pitch that converts has three beats: the observation (the merchant loses sales for not being online), the proof (Wave/Orange Money integrated, tracked delivery), the offer (a turnkey store paid back in a few months). Close on a personalized mobile demo, not a PDF quote.
| Common objection | One-sentence answer |
|---|---|
| "It's too expensive" | "A store pays back in 3-4 months with 15 extra sales/month." |
| "People don't pay online" | "Wave and Orange Money are built in: the customer pays like at the market." |
| "I already have Instagram" | "Instagram attracts; the store collects and tracks orders 24/7." |
| "I'll see later" | "Every month without a store is 300,000-500,000 FCFA of missed sales." |
| "I know nothing about tech" | "Simple dashboard, training included, Kolonell support behind you." |
The partner's commission calculation
Becoming a Kolonell referral partner requires no capital: you bring the qualified contact, Kolonell delivers the project and pays you the commission upon collection. Rates vary by division, and a 5 % recurring share pays for the monthly maintenance you generated.
| Division | Sale commission | Recurring | Typical project value | Partner revenue / sale |
|---|---|---|---|---|
| Showcase site | 15 % | +5 % | 250,000-1,200,000 FCFA | 37,500-180,000 FCFA |
| E-commerce | 12 % | +5 % | 1,000,000-2,000,000 FCFA | 120,000-240,000 FCFA |
| Marketplace | 10 % | +5 % | 2,500,000-12,000,000 FCFA | 250,000-1,200,000 FCFA |
| Institutional | 8 % | +5 % | 5,000,000-25,000,000 FCFA | 400,000-2,000,000 FCFA |
Mini case study
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Aminata is a referral partner in Dakar. She pitches 20 merchants a month; 25 % accept a demo (5 demos), and 40 % of those demos sign (2 sales/month) on e-commerce projects at 1,500,000 FCFA. Her commission: 2 × 12 % × 1,500,000 = 360,000 FCFA a month. Clients subscribe to 60,000 FCFA/month maintenance: she earns 5 %, i.e. 3,000 FCFA/month per client, cumulative. After 6 months, with 12 active clients, her recurring income reaches 36,000 FCFA/month on top of her sale commissions — income that grows without a cap.
FAQ
How much does a partner earn on an online store? At 12 % commission on an e-commerce project of 1,000,000 to 2,000,000 FCFA, the partner earns 120,000 to 240,000 FCFA per sale, plus 5 % recurring on maintenance.
Do you need capital or technical skills? No: the partner brings the contact and the ROI pitch; Kolonell builds, delivers and handles technical support. No investment required.
What conversion rate for a qualified pitch? A qualified pitch typically converts 20 to 40 % of demos into signatures when it's ROI-centered rather than technical.
How many leads to target per month? A regular partner targets 15 to 25 qualified contacts/month to sign 2 to 4 projects, depending on the divisions targeted.
Is the 5 % recurring worth it? Yes: compounded over a base of maintenance clients, it builds passive income that grows every month, on top of sale commissions.
Let's talk about your project. Join the Kolonell referral partner program and earn 12 % on every online store you close. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
