The verdict in three sentences
A pharmaceutical company cannot publish its products like a consumer brand: information on prescription medicines must be restricted to healthcare professionals, with genuine access verification. The right website rests on two sealed areas, a library of versioned leaflets and SmPCs and a sign-off workflow by the responsible pharmacist before anything goes live. In Dublin, count 40,000 to 100,000 EUR; in Algiers the same scope sits at 3 to 8 million DZD over 12 to 16 weeks.
What compliance actually requires from the website
The head of regulatory affairs carries the risk. In Ireland, the IPHA Code of Practice and HPRA rules restrict promotion of prescription medicines to the public. In Algeria, advertising to the public for reimbursable or prescription medicines is tightly regulated and promotional material must be approved. The technical translation is the same: what is public stays corporate (group, plant, quality, careers, commitments), and product content stays behind controlled access.
| Requirement | Functional translation | Budget impact (order of magnitude) |
|---|---|---|
| Public / professional separation | Two areas, separate menus and search engines | 15 to 20% of the build |
| Professional status verification | Registration number with the medical or pharmacy council, manual or semi-automatic validation | 400,000 to 1,200,000 DZD |
| Up-to-date leaflets and SmPCs | Versioned PDF library, visible revision date, archive | 300,000 to 800,000 DZD |
| Sign-off before publication | Writer, responsible pharmacist, legal workflow | 500,000 to 1,500,000 DZD |
| Pharmacovigilance | Adverse event reporting form routed to the dedicated team | 200,000 to 500,000 DZD |
| Traceability | Log of publications and access, kept for several years | included in the CMS or +10% |
2026 budgets: Algiers, Dublin and the Kolonell alternative
Prices vary mostly with the number of products (30 or 300 SKUs), the number of languages (French, Arabic with RTL layout, English) and integration with an existing product master.
| Scope (2026 market estimates) | Algiers, local agency | Dublin, Irish agency |
|---|---|---|
| Corporate site only, 15 to 25 pages | 1.5 to 3 million DZD | 15,000 to 35,000 EUR |
| + HCP area with verification | 3 to 5 million DZD | 30,000 to 60,000 EUR |
| + sign-off workflow and versioned library | 5 to 8 million DZD | 40,000 to 100,000 EUR |
| Trilingual FR / AR / EN | +20 to +35% | +15 to +25% (EN / GA rarely) |
| Delivery time | 12 to 16 weeks | 14 to 20 weeks |
| Annual maintenance | 10 to 15% of build | 12 to 18% of build |
These figures are market estimates. Kolonell handles this kind of project as a custom web application on its 2026 grid: medium complexity 4 to 7 million FCFA (6,100 to 10,670 EUR), complex 7 to 15 million FCFA and up (10,670 to 22,870 EUR and up) when the workflow and prescriber verification are built in detail. Maintenance ranges from 35,000 to 120,000 FCFA a month depending on service level.
Technical choices that prevent a painful audit
Three decisions matter more than design. First, authentication: a single password shared among medical reps is the first weakness auditors flag. Second, versioning: an SmPC replaced without an archive makes it impossible to prove what was online on a given date. Third, hosting: registered professionals' data is personal data, covered by GDPR in Ireland and Law 18-07 in Algeria.
| Choice | Budget option | Recommended option |
|---|---|---|
| HCP access | Shared password | Individual account, council number, optional MFA |
| CMS | WordPress with plugins | Headless CMS with native roles and workflow |
| Leaflets | PDFs replaced by hand | Versioned library with revision date |
| Hosting | Shared hosting | Dedicated server or cloud with logging |
| Search | Global search | Separate public and professional indexes |
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Nadia, head of regulatory affairs at an 80-SKU generics manufacturer in Algiers (illustrative scenario), receives about twenty SmPC requests a month by email and phone, each handled in 30 minutes by a pharmacist, so 10 hours a month. The chosen website costs 5.5 million DZD with HCP area and workflow. After launch, 80% of requests go through direct download: 8 hours saved a month, about 96 hours a year. A Dublin manufacturer with the same volume would spend roughly 60,000 EUR for the same outcome. The real gain lies elsewhere: every publication carries the dated sign-off of the responsible pharmacist, which sharply reduces the risk of releasing unapproved information.
FAQ
Can medicine names appear on the public side?
The product list with INN and dosage form can appear in the corporate area if it stays informative. Detailed indications, dosing and promotional claims stay in the HCP area, which often holds 60% of product content.
How do you check that a registrant is really a doctor or pharmacist?
The common method combines the professional council registration number with manual validation within 24 to 48 h. For 500 to 2,000 registrants a year, half a day of work per week is enough.
Is an Arabic version needed?
For an Algerian manufacturer communicating with pharmacies, yes in most cases. RTL support adds 20 to 35% to design and testing budgets.
How long does an SmPC update take?
With a well-designed workflow, under 24 h between receiving the approved document and publishing it. The previous version stays archived with its validity period.
Can the website handle pharmacovigilance reports?
Yes, through a dedicated form sent to the pharmacovigilance team with acknowledgment of receipt. The form alone costs 200,000 to 500,000 DZD depending on routing and fields.
Let's scope your project. Tell us the number of SKUs, languages and your current sign-off process: we price the application on our 2026 grid, 4 to 7 million FCFA for a medium scope, with a 12 to 16 week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

