The verdict in three sentences
A bespoke partner/reseller portal costs between 25,000 and 60,000 EUR in Dubai in 2026, delivered in 4 to 7 months, with role-based pricing, stock tracking, orders, MDF (market development funds) and training. It turns a reseller network run by email and phone into an autonomous digital channel connected to your ERP and CRM. Typical impact: +20 % reseller orders and -30 % sales workload.
Modules, cost and sales impact
A strong reseller portal combines commercial self-service (pricing, stock, orders) and network enablement (MDF, training, commission tracking). Self-service on pricing and stock is what grows volume fastest.
| Module | Indicative cost | Sales/workload impact |
|---|---|---|
| Catalogue + role-based pricing | 6,000-13,000 EUR | +10 % orders |
| Real-time stock + orders | 6,000-14,000 EUR | -20 % stock calls |
| MDF (market dev funds) | 4,000-9,000 EUR | +5 % network activation |
| Training/certification | 4,000-9,000 EUR | +8 % competence |
| Commission tracking | 5,000-15,000 EUR | -15 % disputes |
| MVP total | 25,000-60,000 EUR | +20 % orders |
These figures are a 2026 order of magnitude, excluding hosting (100 to 350 EUR/month) and annual maintenance (15 to 20 % of the build).
Why bespoke rather than a standard PRM
A PRM (Partner Relationship Management) SaaS covers network enablement, but handles role-based pricing and real-time stock poorly, and connects awkwardly to your ERP. Bespoke unifies order, price and commission in a single experience.
| Criterion | PRM SaaS | Bespoke portal |
|---|---|---|
| Year 1 cost (50 resellers) | 12,000-36,000 EUR | 25,000-60,000 EUR |
| Role-based pricing | Limited | Native and granular |
| Real-time stock | Rarely | Native (via ERP) |
| Order taking | External | Built-in |
| ERP/CRM integration | Connectors | Bespoke |
| 3-year cumulative cost | 36,000-108,000 EUR | +8,000-18,000 EUR maintenance |
Over the medium term, a per-seat PRM SaaS becomes more expensive while leaving order and stock outside the portal: bespoke brings it all together and pays off.
Mini case study
Thomas, sales director of a B2B manufacturer in Dubai, runs 48 resellers generating 1.8 M EUR of annual revenue. His team of 4 salespeople spent about 35 % of their time handling pricing, availability and purchase orders by phone.
After a 48,000 EUR portal connected to their ERP and CRM, reseller orders grew 20 % (+360,000 EUR revenue, ~54,000 EUR margin at 15 %) and sales workload fell 30 %, freeing the equivalent of a half-time salesperson (~22,000 EUR/year). The portal pays for itself in under 8 months on additional margin alone.
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FAQ
How much does a bespoke reseller portal cost in 2026?
Between 25,000 and 60,000 EUR in Dubai for an MVP, depending on modules (role-based pricing, stock, MDF, training, commissions) and ERP/CRM integration.
Can we manage different pricing per reseller type?
Yes, this is a strength of bespoke: role-based grids, volume discounts, account-negotiated prices, applied automatically at order time.
How long to deliver?
Budget 4 to 7 months, scoping included. Commission tracking and ERP/CRM integration are the items that extend the timeline.
Can we track reseller commissions?
Yes: automatic rule-based calculation, history, downloadable statements. This sharply reduces commission disputes, often a time sink for the sales team.
What sales impact can we expect?
An order of magnitude of +15 to 25 % reseller orders thanks to 24/7 self-service on pricing and stock, and -30 % sales workload on admin tasks.
Let's scope your project. Tell us your number of resellers, your ERP/CRM and an indicative budget (25,000-60,000 EUR): we'll scope the high-ROI modules. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
