The verdict in three sentences
A partner extranet (orders, documents, custom pricing) for a distribution network is budgeted at 25,000 to 70,000 EUR in 2026, depending on the depth of ERP integration. The main ROI comes from a 30 to 50% cut in calls and emails from your resellers, plus higher order value through 24/7 self-service ordering. The challenge is not technical but organisational: role management and tiered pricing drive 60% of the budget.
The functional tiers of a reseller extranet
Structure the project in three tiers to control budget and ship a useful core fast.
| Tier | Key features | Range (EUR) | Lead time |
|---|---|---|---|
| Essential | Reseller accounts, catalogue, docs, static pricing | 25,000 - 35,000 | 4-5 mo |
| Business | + Online orders, group pricing, real-time stock | 40,000 - 55,000 | 5-6 mo |
| Advanced | + Two-way ERP integration, credit, volume discounts, API | 60,000 - 70,000+ | 6-7 mo |
Role management (network admin, regional manager, reseller, sub-account) appears from the Essential tier and grows more complex thereafter. Custom pricing by group or by reseller is the most development-intensive item.
ERP integration, the heart of the budget
An extranet disconnected from your ERP forces double entry that destroys ROI. Real-time connection (stock, prices, credit, order status) accounts for 30 to 45% of the total budget depending on the case.
| Integration type | Complexity | Indicative cost (EUR) | Benefit |
|---|---|---|---|
| Daily catalogue export (file) | Low | 3,000 - 6,000 | Prices current D+1 |
| Read API stock/pricing real-time | Medium | 8,000 - 15,000 | Reliable availability |
| Order injection into ERP | High | 10,000 - 20,000 | Zero re-keying |
| Credit + accounting sync | High | 8,000 - 18,000 | Auto overdue block |
Favour a two-way API if your ERP exposes one; otherwise a synchronisation middleware adds 8,000 to 15,000 EUR but secures data reliability.
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Mini case study
Thomas runs the sales network of an electrical-equipment wholesaler in Lyon: 65 resellers, a 4-person sales-admin team. Each rep spends around 10 hrs/week on the phone giving prices, availability and order status. A Business extranet at 48,000 EUR with stock/order API cuts these calls by 40%, freeing 16 hrs/week across the team. Valued at 35 EUR/hr, that is ~29,000 EUR/year saved, plus an estimated 8% rise in order volume outside office hours. Maintenance 15%/yr = 7,200 EUR. Net ROI reached in year 2.
FAQ
How long to deliver a partner extranet? Count 4 to 7 months depending on tier and ERP complexity. An Essential core (accounts, catalogue, docs, pricing) can ship in 4 months, deep ERP integration adding 2-3 months.
Can we manage different prices per reseller? Yes, that is the heart of a B2B extranet: group grids, volume discounts, account-negotiated prices. Budget 6,000 to 12,000 EUR for a robust custom pricing engine.
What concrete gain can I expect? A 30 to 50% drop in support calls and emails, plus 24/7 ordering. On a 60+ reseller network, this often frees the equivalent of a half-time sales-admin role.
Do we need a mobile app? A responsive extranet is enough in 80% of cases. An installable PWA adds 5,000 to 12,000 EUR if your resellers order from the field.
How do you secure access? Strong authentication, strict per-account data partitioning, logging. A reseller must never see another's prices: this partitioning is tested rigorously before go-live.
Let's scope your project. Tell us your reseller count, your ERP and your custom-pricing needs: we'll price the extranet at the right tier. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
