The verdict in three sentences
For a 150-employee packaging manufacturer, the profitable website is not an online brochure but a filterable technical catalog paired with a quote basket that captures dimensions, flute type, quantities and printing from the very first request. The budget sits between 25,000 and 60,000 EUR depending on the number of items and the depth of the ERP connector. The measurable goal is simple: move from a 72-hour to a 24-hour response time and cut the back-and-forth that loses tenders.
The budget for an industrial B2B website in Berlin in 2026
The ranges below are 2026 estimates from Berlin and Brandenburg agencies and studios specialized in industry.
| Item | 2026 range (EUR, excl. VAT) | Timeline | Comment |
|---|---|---|---|
| Corporate site and capability pages (15 to 25 pages) | 10,000 to 20,000 | 5 to 7 weeks | Know-how, certifications, sustainability |
| Technical catalog, 200 items with filters | 6,000 to 14,000 | 3 to 4 weeks | Dimensions, material, flute, load |
| Multi-product quote basket | 4,000 to 9,000 | 2 weeks | Quantities, printing, target dates |
| Import of product data and PDF spec sheets | 2,000 to 5,000 | 1 to 2 weeks | Often underestimated |
| ERP connector (SAP Business One, abas, proALPHA) | 5,000 to 15,000 | 2 to 4 weeks | Automatic creation of lead and request |
| English or Polish version | 2,500 to 6,000 | 2 weeks | Export and neighboring markets |
| Maintenance and hosting | 200 to 600 per month | Ongoing | Depends on SLA |
The ERP connector is the most variable item. Simply pushing requests to sales administration as a structured file costs about 5,000 EUR, while a two-way sync with items and customer price lists can exceed 15,000 EUR.
What the quote basket changes for the sales team
A generic contact form produces messages like “please call me about boxes”. A quote basket requires the information needed for pricing.
| Indicator | Classic contact form | Catalog and quote basket (estimate) |
|---|---|---|
| Complete requests at first contact | 25 to 35% | 70 to 80% |
| Exchanges before pricing | 3 to 4 | 1 |
| Average response time | 72 h | 24 h |
| Sales time per request | 50 minutes | 20 minutes |
| Quote conversion rate | 15 to 20% | 22 to 28% |
| Off-target requests (consumers, tiny quantities) | 30% | 10% with minimum order shown |
Three fields make the difference: internal dimensions (L x W x H), estimated annual quantity and printing type (unprinted, one to four color flexo, offset). Showing a minimum order quantity also filters out unprofitable requests.
Where Kolonell fits
Kolonell, an agency based in Dakar, uses a fixed FCFA price grid. An industrial corporate site with a catalog matches the Premium tier, 2,000,000 to 3,500,000 FCFA (3,050 to 5,340 EUR). An advanced quote basket with an ERP connector is a custom application, 2,500,000 to 4,000,000 FCFA (3,810 to 6,100 EUR) for a simple scope, and 4,000,000 to 7,000,000 FCFA (6,100 to 10,670 EUR) for two-way integration. These are our own rates, not Berlin market prices. Dakar is one to two hours behind Berlin depending on the season.
Mini case study
Jonas, sales director at a 150-employee corrugated packaging maker near Berlin, receives 90 requests per month. His three technical sales reps spend 50 minutes per request, or 75 hours per month. With the quote basket that drops to 20 minutes, or 30 hours: 45 hours freed every month for prospecting.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
His conversion rate rises from 18% to 24%, about 5 more orders per month with an average first contract of 7,000 EUR. That is 35,000 EUR of additional monthly revenue, at a 25% gross margin, or about 8,750 EUR. A 45,000 EUR project, ERP connector included, pays back in just over five months.
FAQ
How much does a B2B website for a packaging manufacturer in Berlin cost in 2026?
Expect 25,000 to 60,000 EUR excluding VAT for a site with a 200-item technical catalog and quote basket. The ERP connector accounts for 5,000 to 15,000 EUR of that budget.
Should prices be shown online?
Rarely in corrugated packaging, since price depends on dimensions, quantity and printing. Showing indicative prices for 5 to 10 standard items still reassures buyers and filters out about 20% of off-budget requests.
How long does it take to load 200 items?
Allow 1 to 2 weeks if data sits in a clean spreadsheet, 3 to 4 weeks if it must be rebuilt from PDFs. Budget 2,000 to 5,000 EUR for the import.
Is a 3D configurator worth it?
It boosts engagement but costs an extra 20,000 to 50,000 EUR. It makes sense for high-value custom packaging, rarely for standard boxes.
How do you measure return on investment?
Track complete requests, response time and quote conversion rate. A 5-point gain in conversion is often enough to pay back the site in under 6 months.
Let's scope your project. Send us your number of items, your ERP and your request volume: we will price the site and quote basket on our Premium or custom application grid. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
