The verdict in three sentences
For a 75-employee corrugated packaging manufacturer, a serious B2B catalogue website costs 8,000 to 15,000 € excl. VAT in 2026, depending on the number of formats, the depth of technical filters and integrations. The two options that really move the return on investment are the quantity simulator (+2,500 €) and PIM or ERP synchronisation (+4,000 €), which avoids re-keying 300 product sheets every time a board grade changes. With a well-designed online sample request, a cost per lead under 60 € is a realistic target from the first year.
What a packaging catalogue website costs in 2026
The price depends less on design than on the structure of product data. A catalogue of 300 formats (regular slotted cases, folding cartons, trays, inserts) needs a clean technical sheet model: flute, board weight, internal dimensions, print, food contact, FSC certification.
| Item | Essential version | Full version | Comment |
|---|---|---|---|
| UX design and mock-ups | 2,000 € | 3,500 € | Buyer journey, format sheet, comparison tool |
| 300-format catalogue + technical filters | 3,000 € | 5,000 € | Flute, dimensions, board weight, FSC, food contact |
| Online sample request | 800 € | 1,500 € | Sample basket, delivery address, qualification |
| Industry pages (food, cosmetics) | 1,200 € | 2,000 € | Sales pitch, standards, references |
| Technical SEO and core copywriting | 1,000 € | 3,000 € | 20 to 40 optimised pages |
| Core total | 8,000 € | 15,000 € | Options excluded |
| Quantity simulator | + 2,500 € | + 2,500 € | Indicative price per tier from 1,000 to 50,000 units |
| PIM or ERP synchronisation | + 4,000 € | + 4,000 € | Akeneo, Exact, SAP Business One, Microsoft Dynamics |
All prices excl. VAT, 2026 order of magnitude for an experienced agency or studio. A solo freelancer may charge 30 % less, but the technical catalogue and ERP sync are rarely within their scope.
Features that generate qualified leads
A packaging buyer at a cosmetics manufacturer does not want a "contact us" form. They want to filter, compare, receive a sample and get an indicative price. Each feature below has a measurable impact on the volume and quality of enquiries.
| Feature | Indicative cost | Expected effect on leads | Priority |
|---|---|---|---|
| Technical filters (dimensions, flute, print) | Included in core | Search time divided by 3 | Essential |
| Sample request in 3 clicks | 800 to 1,500 € | 25 to 40 % of inbound leads | Essential |
| Tiered quantity simulator | 2,500 € | Leads with declared volume, sales cycle 1 to 2 weeks shorter | High |
| PDF technical sheet downloads | 400 € | Email capture on 10 to 15 % of qualified visits | Medium |
| Customer portal (reorders, history) | 3,000 to 6,000 € | Online reorders, fewer calls to sales admin | Phase 2 |
| PIM or ERP synchronisation | 4,000 € | No double entry, up-to-date prices and stock | High beyond 150 formats |
The sample request is the best purchase-intent signal in packaging. It should capture industry, estimated annual volume and project date, in no more than 6 fields.
Timeline, schedule and recurring budget
Allow 8 to 10 weeks from scoping to launch: 2 weeks of scoping and data modelling, 2 weeks of mock-ups, 3 to 4 weeks of development, 1 to 2 weeks of catalogue import and acceptance testing. The most frequent cause of delay remains gathering photos and technical sheets on the manufacturer's side.
Recurring budget: hosting and maintenance from 90 to 250 € per month, plus 300 to 800 € per month if you outsource SEO and content. A Google Ads budget of 800 to 1,500 € per month on queries such as "custom corrugated box manufacturer" usefully complements organic search in the first year.
Mini case study
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Jeroen, sales manager at a 75-employee corrugated packaging plant near Rotterdam, invests 13,500 €: full core at 11,000 € plus the quantity simulator at 2,500 €. He postpones ERP sync to phase 2. With 1,000 € per month of Google Ads plus SEO, the site generates an average of 28 qualified leads per month from month four. Cost per lead in year one: (13,500 + 12,000 of advertising) / (28 x 9 effective months) = about 101 €, then 36 € in year two once the site is paid off. With a 12 % conversion rate and an average first order of 9,000 €, year one brings about 27 orders, or 243,000 € of new revenue.
FAQ
How much does a catalogue website for a packaging manufacturer cost in 2026?
Budget 8,000 to 15,000 € excl. VAT for a 300-format catalogue with technical filters and sample requests. The quantity simulator adds 2,500 € and PIM or ERP sync about 4,000 €.
Should packaging prices be shown on the website?
Rarely as firm prices, since they depend on volume, print and paper prices. A simulator with tiers from 1,000 to 50,000 units gives an order of magnitude and qualifies the lead without committing the sales team.
How long does it take to put 300 formats online?
Between 8 and 10 weeks on average, including 1 to 2 weeks of catalogue import and checks. With ERP sync, the import is automated but technical scoping takes 1 extra week.
Is ERP synchronisation essential?
It becomes profitable beyond 150 formats or if your sheets change more than once a quarter. For 4,000 €, it saves 2 to 4 days of re-keying per price update.
What cost per lead should a B2B packaging maker target?
A target under 60 € per qualified lead is realistic from year two. In year one, 80 to 120 € is common while SEO takes over from paid advertising.
Let's scope your project. Send us your number of formats, customer industries and current ERP: we will price a B2B catalogue between 8,000 and 15,000 €, delivered in 8 to 10 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
