The verdict in three sentences
For an orthodontic practice in Amsterdam, a serious website costs between 4,000 and 8,500 EUR excl. VAT in 2026, depending on the number of treatment pages, a treatment simulator and the level of medical copywriting. Integrating an online booking tool is quick and cheap, while before/after photos and healthcare advertising rules take review time. Plan 5 weeks and maintenance of 80 to 150 EUR per month.
What makes the quote vary
Two quotes for "an orthodontist website" can differ by a factor of two. The gap rarely comes from design: it comes from content and features.
| Item | Basic version (EUR excl. VAT) | Full version (EUR excl. VAT) | What changes |
|---|---|---|---|
| Design and build (2 practices) | 1,500 | 2,800 | Pages per location, directions, teams |
| Treatment pages (20 pages) | 1,000 | 2,200 | Healthcare copywriter, diagrams |
| Treatment simulator | 0 | 1,500 | Age, malocclusion type, indicative duration and budget |
| Online booking integration | 150 | 300 | Button or widget per practitioner and location |
| Before/after gallery | 300 | 800 | Consent, blurring, compliant captions |
| Local SEO (2 Google profiles) | 400 | 900 | "Orthodontist Amsterdam" pages plus second location |
| Indicative total | 4,000 | 8,500 | Excluding professional photography |
The simulator is the biggest budget line, but also the one that best qualifies enquiries. A parent who has already seen an 18 to 24 month duration and an order-of-magnitude out-of-pocket cost arrives at the first appointment with fewer objections.
Professional rules: what is allowed online in 2026
Dutch and wider EU healthcare advertising rules allow information but require it to be fair, verifiable and non-comparative. Before/after photos are the most sensitive point.
| Content | Allowed? | Precaution |
|---|---|---|
| Treatments and techniques | Yes | Objective information, no promised result |
| Fees and insurance coverage | Yes | State fees and indicative reimbursement |
| Before/after photos | Yes, with care | Written consent, representative cases, no retouching |
| Featured patient testimonials | Avoid | No cherry-picked reviews for promotion |
| Comparison with peers | No | Prohibited |
| Titles and qualifications | Yes | Only recognised titles (registered orthodontist) |
A review by the practitioner and, when in doubt, a check with the professional association adds about one week to the schedule.
5-week schedule
| Week | Step |
|---|---|
| 1 | Scoping, site structure, simulator choice |
| 2 | Mockups and treatment page copy |
| 3 | Build, booking tool, simulator |
| 4 | Compliance review, photos, local SEO |
| 5 | Testing and launch |
Mini case study
Dr Anna de Vries, orthodontist in Amsterdam (hypothetical persona), opens a second practice in Amstelveen. She chooses a 6,800 EUR excl. VAT quote with simulator and 20 treatment pages, plus 110 EUR per month maintenance.
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Calculation: a teenage fixed-brace treatment represents about 3,000 to 3,500 EUR in fees. If the site generates 4 extra first consultations per month with a 50% conversion rate, that is 2 treatments per month, or about 6,500 EUR. The website and its first year of maintenance (6,800 + 1,320 = 8,120 EUR) are covered in just over a month of new treatments.
FAQ
Is a treatment simulator essential?
No, but practices report qualified enquiries rising from about 30% to over 50%. A simple 5-question version costs roughly 800 to 1,500 EUR excl. VAT.
Is a third-party booking tool enough?
Yes. The booking subscription (often 100 to 150 EUR per month per practitioner in 2026) is billed separately, and embedding it takes less than half a day.
Can we show before/after photos?
Yes, with written consent from the patient or parents, no retouching and a factual caption. Plan 8 to 12 representative cases.
One site per practice or one shared site?
A shared site with a page per location is cheaper (about 1,500 EUR less) and concentrates SEO authority, while keeping two separate Google profiles.
What does 80-150 EUR monthly maintenance cover?
Security updates, backups, hosting, small edits (hours, staff) and 1 to 2 hours of monthly improvements depending on the plan.
Let's scope your project. We define your treatment pages, simulator and booking integration across both practices, with an indicative budget and a 5-week schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
