The verdict in three sentences
A private eye clinic in Accra, Lagos or Nairobi that wants to grow its refractive surgery business (about $800 to $2,000 per eye depending on the technique, 2026 ballpark) needs a website that informs, screens eligible patients and fills the diary. On Kolonell's brochure-site grid, the project costs €1,220 to €5,340 depending on the tier, with an eligibility checker, online booking and SMS reminders at about $0.01 to $0.04 each, delivered in 5 to 8 weeks. The maths is straightforward: 3 extra procedures a month pay for the site within a quarter.
What patients look for before booking
A patient considering myopia surgery compares two or three clinics on their phone, usually in the evening. They want to know whether they qualify, what it costs, who operates, with which laser, and how long recovery takes. If the site only offers a landline number, they move on to the next clinic.
| Site block | Expected content | Effect on bookings |
|---|---|---|
| Eligibility checker | age, prescription stable for 12 months, known corneal thickness, pregnancy | screens out 30 to 40 % of ineligible requests before the assessment |
| One page per technique | LASIK, PRK, SMILE, phakic lenses, with indications and contraindications | cuts repetitive phone questions |
| Price ranges | per-eye ranges by technique, pre-op assessment billed separately | reassures and qualifies the patient's budget |
| Medical team | surgeons, qualifications, registration, number of procedures performed | builds trust |
| Equipment | laser model, topographer, OCT | decisive argument against competitors |
| Online booking | bookable assessment slots, SMS confirmation | open 24/7, no overloaded switchboard |
| SMS reminders | 2 days and 1 day before, pre-assessment instructions (stop contact lenses) | 20 to 30 % fewer no-shows |
A word of caution: a healthcare website informs, it does not promise outcomes. Pages must state that final eligibility is decided at the assessment, and the clinic's communication must follow local medical council rules.
Website price and running costs
Kolonell's 2026 brochure-site grid applies, in euros with the FCFA reference:
| Tier | 2026 price | Scope for an eye clinic |
|---|---|---|
| Starter | €1,220 to €1,830 (800,000 to 1,200,000 FCFA) | 5 pages, techniques overview, appointment request form |
| Growth | €1,830 to €3,050 (1,200,000 to 2,000,000 FCFA) | one page per technique, health blog, simple eligibility checker, analytics |
| Premium | €3,050 to €5,340 (2,000,000 to 3,500,000 FCFA) | full checker, slot booking, SMS reminders, advanced local SEO, animation |
| Maintenance | €53 / €114 / €183 per month | security, backups, price and slot updates |
| SMS reminders | about $0.01 to $0.04 per SMS, 2026 ballpark | 600 SMS a month, roughly $6 to $24 |
If the clinic wants an online patient record, teleconsultation or a link to its practice management software, the scope goes beyond a brochure site and becomes a web application, quoted separately. Health data then requires suitable hosting and access controls under local data protection law, such as Ghana's Data Protection Act, Nigeria's NDPA or Kenya's Data Protection Act.
Timeline and project flow
Plan for 5 to 8 weeks: 1 week of scoping with the lead surgeon, 1 to 2 weeks of mock-ups, 2 to 3 weeks of development and booking setup, 1 to 2 weeks of copy approved by the medical team and QA. Medical approval of the copy is often the longest step: allow for two review rounds.
On search, queries such as "LASIK Accra", "laser eye surgery Lagos price" or "myopia surgery Nairobi" are still lightly contested in 2026. A well-written page per technique can rank within 3 to 6 months.
Mini case study
Dr Mensah, partner at a private eye clinic in Accra, performs 10 refractive procedures a month. The average price is the equivalent of €1,000 per eye, and 90 % of patients treat both eyes. He assumes a 25 % contribution margin after consumables, equipment and staff.
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- Investment: Premium site at €3,800, standard maintenance at €114 a month, 600 SMS a month at roughly €0.02, or about €11.
- First-quarter cost: €3,800 + 3 × €114 + 3 × €11 = €4,175.
- Gain if the site brings 3 extra procedures a month: 3 × 2 eyes × €1,000 = €6,000 of monthly revenue, €1,500 of margin a month and €4,500 over the quarter.
The site pays for itself within a quarter. The eligibility checker has a second effect: irrelevant assessments drop, and the team frees up about 6 hours of consultation time a month.
FAQ
Can we show refractive surgery prices on the website?
Yes, as indicative per-eye ranges by technique, stating that the final quote follows the assessment. Patients who know the budget before their appointment cancel less often.
Does the eligibility checker replace the assessment?
No. It asks 6 to 8 simple questions to guide the patient and clearly states that only the pre-op assessment, with topography and pachymetry, decides eligibility.
How much do SMS reminders cost each month?
Roughly $0.01 to $0.04 per SMS depending on the country and provider. For 300 appointments with two reminders each, the bill stays between $6 and $24 a month.
How fast can the website go live?
In 5 to 8 weeks. The timeline depends mostly on the surgeon's availability to approve medical copy and on supplying photos of the equipment.
Do patients really book online?
Increasingly so: in the clinics we observe, 25 to 40 % of requests arrive outside opening hours. Without online booking, some of those patients call a competitor the next morning.
Let's scope your project. Tell us about your techniques, equipment and how your diary works, and we will propose a patient journey and a launch schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
