The verdict in three sentences
A custom wholesale platform costs between 40,000 and 95,000 EUR in 2026, depending on the depth of B2B features. The decisive components are the minimum order quantity (MOQ), tiered pricing, reseller accounts and credit limits. Well designed, it raises the average basket by 15 to 30% through tiers and automates reorder purchasing.
What wholesale features cost
A wholesale platform is not a consumer store: buying behavior (large quantities, recurring orders, reseller accounts) requires specific features. Here are the 2026 ranges.
| Feature | Role | 2026 order of magnitude |
|---|---|---|
| MOQ & multiple quantities | Minimum and pack tiers | 3,000 - 7,000 EUR |
| Tiered pricing | Price by quantity | 5,000 - 12,000 EUR |
| Reseller accounts & validation | Pro KYC, approval, roles | 6,000 - 13,000 EUR |
| Quick order by reference | SKU entry, CSV import | 4,000 - 9,000 EUR |
| Credit limits | Deferred payment, limits | 6,000 - 14,000 EUR |
| ERP / stock integration | Pricing, availability, invoices | 12,000 - 30,000 EUR |
A base of MOQ + tiers + reseller accounts already places the project around 40,000 EUR. Adding credit and ERP pushes ambitious projects toward 90,000 EUR and beyond.
The effect of tiers on average basket
Tiered pricing pushes the reseller to order more to reach the next tier. Here is the 2026 numeric effect on a reference basket.
| Tier | Unit price | Typical client basket |
|---|---|---|
| 1 - 49 units | 10.00 EUR | 350 EUR (35 u.) |
| 50 - 99 units | 9.20 EUR (-8%) | 552 EUR (60 u.) |
| 100 - 249 units | 8.50 EUR (-15%) | 1,020 EUR (120 u.) |
| 250 + units | 7.90 EUR (-21%) | 2,370 EUR (300 u.) |
A reseller who would order 35 units often moves to 50 to unlock the tier: the basket climbs from 350 to 552 EUR, or +58%. Across the whole portfolio, the average effect lands between 15 and 30% of extra basket.
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Mini case study
Karim, manager of a mobile accessories wholesaler in Marseille, generates 1.8M EUR revenue on 4,500 orders/year, 400 EUR average basket. He invests 68,000 EUR in a wholesale platform with MOQ, tiered pricing, reseller accounts and ERP integration. The tiers lift the average basket by 20%, to 480 EUR: on 4,500 orders that adds 360,000 EUR revenue/year. At 18% gross margin, that is 64,800 EUR of extra margin — the investment is recouped in 13 months, before counting the sales time saved by reorder automation.
FAQ
How much does a wholesale platform cost in 2026? Between 40,000 and 95,000 EUR custom, depending on B2B features (MOQ, tiers, reseller accounts, credit) and ERP integration.
Do tiered prices really increase sales? Yes: by encouraging buyers to reach the next tier, they raise the average basket by 15 to 30%. It is often the highest-ROI feature of the platform.
How do you manage reseller accounts? With pro KYC (documents, validation) and per-buyer roles. This component costs 6,000 to 13,000 EUR and avoids exposing your wholesale prices to the public.
Are credit limits essential? For wholesale, often yes: resellers expect deferred payment. Plan credit limits and automatic blocking on overrun, for 6,000 to 14,000 EUR.
How long to go live? 12 to 18 weeks for a full wholesale platform with ERP. A first scope (catalog + tiers + accounts) can ship in 8 to 10 weeks.
Let's scope your project. Tell us your catalog, price tiers and ERP: we'll price a wholesale platform between 40,000 and 95,000 EUR with tiers and reseller accounts. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.