The verdict in three sentences
If you already sell on Facebook and WhatsApp in Bobo-Dioulasso, you have customers: what you lack is a visible catalog, a connected mobile money payment and order tracking. Setting up and running your own store usually costs 10,000 to 30,000 FCFA a month in subscription, far less than a build handed to a contractor. The course Online store: build it, stock it and keep it running (level 3 Advanced, 75,000 FCFA or about 115 EUR, 20 h, taught in French) teaches you to do it yourself, step by step.
Doing it yourself or outsourcing: 2026 figures
In Burkina Faso, customers pay mostly with Orange Money and Moov Money, and many still want to pay on delivery. A store not designed around these habits loses sales. Here are the options, as 2026 orders of magnitude.
| Option | Upfront cost | Monthly cost | Autonomy |
|---|---|---|---|
| Kolonell level 3 course + platform | 75,000 FCFA | 10,000 to 30,000 FCFA | Full, you edit everything yourself |
| Local contractor, simple store | 300,000 to 500,000 FCFA | 10,000 to 30,000 FCFA + paid edits | Low |
| Contractor, full store | 600,000 to 1,000,000 FCFA | 15,000 to 50,000 FCFA | Low to medium |
| Selling on Facebook and WhatsApp only | 0 FCFA | 0 FCFA | No catalog, overloaded inbox |
| Free online tutorials | 0 FCFA | 10,000 to 30,000 FCFA | Medium, methods built for Europe |
| Local in-person training | 100,000 to 250,000 FCFA | 10,000 to 30,000 FCFA | Variable, rigid schedules |
The difference shows after launch: a store you cannot update ages fast, while a trained seller adds new arrivals the same day.
What you build during the 20 hours
The course is hands-on: by the end, your store is online, stocked and ready to take orders. Each module matches a real step.
| Step | What you do | Concrete result |
|---|---|---|
| Platform choice | Compare Shopify, WooCommerce and local solutions | Platform that fits your budget |
| Catalog | Smartphone photos, product pages, prices | 20 products published |
| Payment | Connect mobile money and cash on delivery | Orange Money, Moov Money or Wave depending on the country |
| Delivery | Bobo zones, rates, courier partner | Clear fee grid for the customer |
| Visibility | Link store, WhatsApp, Facebook and Google | First qualified visits |
| Operations | Order tracking, returns, stock | Weekly dashboard |
This course is level 3 of the Ecommerce and online selling track. The full 5-level track costs 350,000 FCFA instead of 450,000 FCFA, up to managing margins and a team.
Learn this skill with Kolonell Academy
Short, practical online courses (taught in French), graded exercises, certificate. Pay with Wave or Orange Money.
Mini case study
Mariam, 31, sells wax prints and Faso Dan Fani outfits from her Facebook page in Bobo-Dioulasso. She spends three hours a day sending photos and prices on WhatsApp. A contractor quotes her 450,000 FCFA for a store. She picks the course at 75,000 FCFA and a platform subscription at 15,000 FCFA a month. Over 12 months, she spends 255,000 FCFA instead of about 630,000 FCFA with the contractor (build plus subscription), saving 375,000 FCFA. If her store generates 25 orders a month with a 3,000 FCFA margin each, she earns 75,000 FCFA of monthly margin: the course pays for itself in about one month, as a 2026 order of magnitude.
FAQ
Do I need to code to build my store? No, the course uses no-code platforms. A computer or a good smartphone, a connection and about 20 hours of work are enough.
Can I accept Orange Money and Moov Money in Burkina Faso? Yes, the course shows how to connect mobile money or, failing that, set up reliable cash on delivery. The choice depends on the platform and payment provider, with fees of 1 to 3% as an order of magnitude.
How much does an online store cost per month once live? Count 10,000 to 30,000 FCFA in subscription, plus a domain name of about 10,000 to 15,000 FCFA a year. Payment fees apply to each sale.
How many orders can I expect? A small, well-run store commonly makes 20 to 60 orders a month after 3 to 6 months. This is not a guarantee: it depends on the product, prices and your consistency.
How do I enroll? The 75,000 FCFA enrollment is paid with Wave or Orange Money. Access is immediate and the certificate is issued at the end of the course.
Take the next step. Enroll in Online store: build it, stock it and keep it running: 20 h, 75,000 FCFA, Kolonell Academy certificate, taught in French. Pay with Wave or Orange Money. Questions? WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

