The verdict in three sentences
For a Singapore importer that supplies trade customers in Malaysia, Indonesia, Vietnam and the Philippines, an online catalogue with B2B ordering costs 40,000 to 85,000 SGD (2026 market ballpark) and takes 12 to 16 weeks. The feature that drives both price and value is multi currency pricing with customer specific price lists, because distributors in each market expect quotes in their own currency. Keeping account managers in the approval loop protects credit terms while removing most of the manual order entry.
Scope for a regional ASEAN importer
Regional importers typically run from a Singapore warehouse or a bonded facility, with resellers ordering by email, WhatsApp or spreadsheets. The platform should give each account its catalogue, its currency and its terms, then pass a clean order to the ERP.
| Feature | What it solves | Indicative cost (2026 estimate) |
|---|---|---|
| Customer specific catalogue | Brands and ranges per market and distribution agreement | 5,000 to 10,000 SGD |
| Multi currency price lists (SGD, MYR, IDR, VND, PHP, USD) | Quotes in the buyer's currency, controlled FX rules | 6,000 to 12,000 SGD |
| Account manager approval | Credit check, quantity and discount adjustments | 4,000 to 8,000 SGD |
| Quick order and reorder | SKU entry, CSV upload, repeat past orders | 3,000 to 6,000 SGD |
| Order tracking and documents | Status, shipment, invoices, packing lists | 4,000 to 9,000 SGD |
| ERP integration | Stock, prices, customers and invoices in sync | 10,000 to 22,000 SGD |
| Mobile performance for regional buyers | Fast on mid range phones and patchy networks | 3,000 to 7,000 SGD |
Currency rules deserve a workshop of their own: decide whether prices are set per currency or converted from SGD, how often rates refresh and who absorbs FX movement between order and invoice. GST treatment of local versus export sales should follow IRAS guidance and your tax adviser, not a developer's assumption.
Budget and timeline
The ranges below reflect a typical Singapore agency quote in 2026 for the scope above.
| Line | Low | High | Weeks |
|---|---|---|---|
| Discovery, currency and pricing rules | 4,000 SGD | 8,000 SGD | 1 to 2 |
| UX and UI design | 5,000 SGD | 10,000 SGD | 2 to 4 |
| Catalogue, ordering and approval build | 14,000 SGD | 30,000 SGD | 4 to 11 |
| ERP integration | 10,000 SGD | 22,000 SGD | 6 to 13 |
| Testing, pilot with 15 resellers, launch | 7,000 SGD | 15,000 SGD | 12 to 16 |
| Total | 40,000 SGD | 85,000 SGD | 12 to 16 |
As a nearshore option, Kolonell's prices for a medium custom application are 6,100 to 10,670 EUR (4,000,000 to 7,000,000 FCFA), and 10,670 to 22,870 EUR and more (7,000,000 to 15,000,000 FCFA and more) for a complex one. A multi currency catalogue with ERP integration usually belongs in the complex range. Kolonell's monthly maintenance runs from 53 EUR to 183 EUR. Whatever the supplier, reseller data falls under the PDPA, so ask where it is hosted and who can access it.
Mini case study
Illustrative example: Wei Ling, managing director of an industrial consumables importer in Singapore, receives 1,200 orders a month from 300 resellers in five countries. Her team spends about 20 minutes per order re-keying lines and checking prices and currency, around 400 hours a month. With self service ordering and a 5 minute approval step, that drops to 100 hours, freeing 300 hours, about 10,500 SGD a month at a loaded 35 SGD per hour. If pricing errors fall from 4% to 1% at an average 150 SGD cost per credit note and reshipment, she saves another 5,400 SGD a month. On a 65,000 SGD project, payback is close to 4 months.
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FAQ
Should we show prices in each reseller's currency?
In most ASEAN markets, yes: buyers compare offers in their own currency. Expect 6,000 to 12,000 SGD for robust multi currency price lists with clear FX rules.
Why keep an account manager approval step?
It protects credit limits and lets your team adjust quantities against stock. Approval typically takes 3 to 5 minutes, against 15 to 20 minutes for a fully manual order.
Can resellers pay online?
Card and bank transfer payments can be added, but most regional B2B trade stays on account with 30 to 60 day terms. Online payment usually adds 3,000 to 8,000 SGD depending on the gateway and currencies.
How long until resellers actually use it?
Plan a pilot with 10 to 15 resellers, then roll out market by market over 6 to 8 weeks. Adoption above 50% of order volume within 6 months is a realistic target when account managers push it.
What does it cost to run?
Hosting, support and small changes typically cost 1,000 to 3,000 SGD a month in Singapore (2026 market ballpark). Kolonell's maintenance plans run from 53 to 183 EUR a month, hosting quoted separately.
Let's scope your project. Tell us your markets, currencies, reseller count and ERP, and we will return a scoped budget and a 12 to 16 week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
