The verdict in three sentences
A one-page site is perfect for a single-offer small firm that sells on relationships, not on Google: it costs 1,500 to 3,500 EUR but caps your search visibility. Multipage, at 4,000-9,000 EUR, opens one page per service and per city, multiplying SEO entry points. If you want to be found on several queries, one-page is a false economy.
The two formats by the numbers
The one-page entry ticket is tempting, but cost per lead generated tells another story.
| Criterion | One-page | Multipage (10-15 p.) |
|---|---|---|
| 2026 cost | 1,500 - 3,500 EUR | 4,000 - 9,000 EUR |
| Timeline | 2-4 weeks | 6-10 weeks |
| Target keywords | 2-3 | 15-40 |
| Service pages | 1 | 1 per offer |
| Local (SEO) pages | No | Yes |
| Blog / content | Hard | Native |
A service firm targeting three towns around Dublin cannot rank three local pages on a one-page site: it mechanically loses geo-targeted traffic.
The real SEO impact
Google indexes pages, not sections. A one-page concentrates everything on one URL: beyond 2-3 keywords, intents cannibalize each other. A multipage dedicates a page to each intent (service A, service B, town X), multiplying capturable queries by 5 to 8 and improving conversion through relevance.
| Impact | One-page | Multipage |
|---|---|---|
| Est. organic traffic/month | 50-200 | 300-1,500 |
| Queries in top 10 | 2-4 | 15-50 |
| Cost per lead (estimate) | high | 2-3x lower |
| Content scalability | low | high |
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Aoife, owner of a small HR consultancy in Dublin, weighs a one-page at 2,800 EUR against a multipage at 6,500 EUR. She targets four services and two towns. On the one-page she ranks on 3 keywords and captures about 120 visits/month. On multipage, with 6 dedicated pages, she reaches about 650 visits/month after 8 months and 4 extra qualified leads monthly. At 800 EUR of value per client, the 3,700 EUR gap is recouped in under 2 months of additional leads.
FAQ
Can a one-page rank well? On 2 to 3 close keywords, yes. Beyond that, intents cannibalize on a single URL and Google cannot decide which query to serve: ranking caps out structurally.
When is one-page the right choice? For a single-offer small firm selling by word of mouth, an event, or a market test. If Google is not your acquisition channel, paying for multipage would be waste.
Is multipage more expensive to maintain? Slightly: budget 250-400 EUR/month maintenance versus 150-250 for a one-page. But the SEO return more than covers the gap from the first quarter.
How many pages for a service firm? Aim for 10 to 15: home, one page per service (3-6), local pages if you cover several towns, about, contact, and a blog for durable SEO content.
Can I start one-page then move to multipage? Yes, but it often means rebuilding the site. Better to plan the multipage architecture from the start if SEO is part of your 12-month goals.
Let's scope your project. Tell us your services and target towns: we size the optimal architecture, one-page or multipage, between 2,500 and 9,000 EUR. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
