The verdict in three sentences
For an oilfield services company based in Dubai, the corporate website is reviewed by operators' procurement and HSE auditors before every prequalification. A site that meets their bar costs between 60,000 and 160,000 AED in 2026 and is delivered in 8 to 12 weeks, with an Arabic version strongly recommended. The pages that matter are HSE statistics, certifications (ISO 45001, IOGP standards) and In-Country Value: Emirati staff, local suppliers, training.
What operators' procurement teams check on your site
Before inviting a contractor to tender, an operator's procurement and HSE teams run a desk review. Your website is often the first document they read, sometimes from Abu Dhabi, Houston or London. If it does not show the items below, you start at a disadvantage.
| Item checked | What the buyer expects | Website page |
|---|---|---|
| HSE performance | TRIR, LTIF, hours without lost time incident over 3 years | HSE, updated yearly |
| Certifications | ISO 45001, ISO 9001, ISO 14001 with validity dates | Quality and certifications |
| IOGP alignment | Life-saving rules, contractor management | HSE |
| In-Country Value | ICV certificate score, Emiratisation, local spend | ICV and sustainability |
| Resources | Yards, equipment, fleet, capacities | Assets and locations |
| References | Completed projects, operators served, contract length | References, with client approval |
| Governance | Leadership, compliance, anti-bribery policy | About and ethics |
In-Country Value deserves special attention. In the UAE, major operators weigh ICV certificate scores in tender evaluation, and procurement teams must document them. A page showing, for example, a current ICV score, the share of Emirati staff in management and annual spend with UAE suppliers makes their job easier and strengthens your position.
What an oilfield services website costs in 2026
| Package | 2026 price | Timeline | Scope |
|---|---|---|---|
| Corporate essential | 60,000 AED | 8 weeks | 15 pages in English and Arabic, HSE, certifications, references, contact by service line |
| Corporate advanced | 100,000 AED | 10 weeks | Essential + supplier portal (prequalification files), careers, news |
| Corporate premium | 160,000 AED | 12 weeks | Advanced + secure client area, interactive HSE and ICV report, photo and video shoot at the yard |
| Maintenance and security | 1,200 to 4,000 AED per month | Ongoing | Updates, backups, monitoring, yearly HSE figures refresh |
| High-availability hosting | 5,000 to 14,000 AED per year | Ongoing | CDN, SSL certificate, web application firewall |
The supplier portal is the most profitable option: buyers download your current certificates, insurance policies and attestations without endless email exchanges. It also avoids sending expired documents, a frequent reason for a prequalification being put on hold.
Choosing your vendor
| Vendor type | 2026 budget | Timeline | Watch point |
|---|---|---|---|
| Freelancer | 20,000 to 45,000 AED | 4 to 8 weeks | Arabic, security and follow-up often limited |
| Specialist B2B agency (Kolonell) | 60,000 to 160,000 AED | 8 to 12 weeks | HSE brief to validate with your QHSE team |
| Large international agency | 250,000 to 550,000 AED | 12 to 20 weeks | High cost, sector knowledge varies |
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In every case, involve your QHSE manager from the discovery phase. Their figures are the ones that will be read, and an error on an incident rate or a certificate date costs more than the website.
Mini case study
Rashid is CEO of a 220-employee oilfield services company headquartered in Dubai with a yard in Jebel Ali. He is on two operators' vendor lists and is targeting new maintenance contracts. He picks the Corporate advanced package at 100,000 AED with maintenance at 2,500 AED per month, or 130,000 AED in year one.
A single industrial maintenance contract worth 18,000,000 AED per year at a 12 % margin brings in 2,160,000 AED. If the site helps win one such contract over three years, its cost represents about 6 % of one year's margin on that contract, as a 2026 order of magnitude. The supplier portal also saves around fifteen hours of admin work per prequalification.
FAQ
Should we publish our HSE statistics online? Yes, in summary form: TRIR, LTIF and hours without lost time incident over three years. Buyers compare these figures, and their absence reads as a weakness.
Can we name operators as references? Only with their written approval. Many operators allow a sober mention of the type of service, without a logo. Allow 2 to 6 weeks to obtain approvals.
Is an Arabic version essential? Strongly recommended for government-linked operators and local stakeholders, while procurement works mainly in English. It represents 15 to 20 % of the budget, technical translation included.
How do we secure the supplier portal? Named accounts, two-factor authentication, a download log and hosting behind a web application firewall. Budget 20,000 to 35,000 AED for this module.
How often should the site be updated? HSE statistics and certificates at least once a year, news and vacancies monthly. A site frozen for two years worries an auditor.
Let's scope your project. We build your oilfield services corporate website with HSE pages, In-Country Value content and a supplier portal, from 60,000 to 160,000 AED, delivered in 8 to 12 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
