The verdict in three sentences
A B2B website for an offshore contact center in Antananarivo targeting Montreal and France costs 6,000,000 to 12,000,000 MGA in 2026, about EUR 1,200 to 2,400 (USD 1,300 to 2,600), for a 5-week timeline. A buyer in Quebec or France compares 4 to 6 providers in Madagascar, Morocco and Mauritius: your site must prove within two minutes the quality of your French, data security and the ability to start a pilot. The pilot request form is the page that wins contracts; everything else exists to lead there.
What a client looks for on your website
A customer service manager at a Montreal insurer or a Lyon e-retailer has a precise checklist before booking a call. The following pages answer it directly.
| Page | Key content | 2026 indicative price (MGA) | EUR equivalent |
|---|---|---|---|
| Home | Headcount, languages, time zone, anonymized references | 1,000,000 to 2,000,000 | EUR 200 to 400 |
| Services (3 pages) | Customer service, content moderation, back office | 1,500,000 to 3,000,000 | EUR 300 to 600 |
| Security and GDPR | Standard contractual clauses, access control, ISO 27001 if obtained | 800,000 to 1,500,000 | EUR 160 to 300 |
| Team and hiring | Training, attrition rate, supervision | 600,000 to 1,200,000 | EUR 120 to 240 |
| Pilot request | Qualifying form: volume, channels, hours | 700,000 to 1,300,000 | EUR 140 to 260 |
| SEO and content | Keywords on call center outsourcing Madagascar, 4 articles | 900,000 to 2,000,000 | EUR 180 to 400 |
| Hosting and domain, 1 year | Server in Europe or Canada, HTTPS | 500,000 to 1,000,000 | EUR 100 to 200 |
| Total | Depending on scope | 6,000,000 to 12,000,000 | EUR 1,200 to 2,400 |
Hosting close to your buyers improves speed for Quebec and French visitors and simplifies the data protection argument.
Positioning against Morocco, Mauritius and Senegal
Clients mainly compare hourly cost, language quality and risk. Your site should show clear ranges rather than a contact-us-for-pricing line.
| Destination | 2026 billed hourly rate, order of magnitude | Main strength | Concern to address |
|---|---|---|---|
| Madagascar | EUR 9 to 14 per production hour | Cost, polished French, young talent pool | Power and internet stability |
| Morocco | EUR 15 to 22 | Proximity, mature sector | Rising costs, attrition |
| Mauritius | EUR 16 to 24 | Bilingualism, legal framework | Cost, talent pool size |
| Senegal | EUR 10 to 15 | French, time zone close to France | Floor size |
| Tunisia | EUR 13 to 19 | Large account experience | Economic context |
| Quebec onshore | EUR 30 to 40 (CAD 45 to 60) | Proximity | Cost |
For Madagascar, the security page must address infrastructure objections: dual internet providers, generator, UPS, a tested continuity plan. These details convince more than a slogan.
The pilot form: the page that signs contracts
A typical pilot lasts 4 to 8 weeks with 5 to 15 agents. The form should ask for monthly contact volume, channels (phone, chat, email, social), hours and target start date. It qualifies the prospect and lets you reply within 24 h with a priced proposal. Add online booking with slots converted to Montreal and Paris time.
Mini case study
Hery, founder of a contact center in Antananarivo (180 agents), orders a 9,000,000 MGA website (about EUR 1,800), delivered in 5 weeks, to win clients in Montreal. He targets 10-agent pilots.
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A 10 full-time seat contract represents about 1,600 hours per month. At EUR 11 per hour, that is EUR 17,600 in monthly revenue. If the site brings 4 qualified pilot requests per quarter and one in four becomes a contract, Hery signs 4 contracts per year. Even at a 25% gross margin, a single contract yields about EUR 4,400 per month, more than twice the website cost in the first month.
FAQ
Do we need an English version in addition to French?
To target Quebec and France, French is enough at first. An English version adds 1,500,000 to 3,000,000 MGA (EUR 300 to 600) and becomes useful for English-speaking Canadian clients.
Should we display hourly rates?
A range, for example EUR 9 to 14 per production hour, filters prospects and shortens sales cycles. The final price depends on volume, hours and channel.
What can we say about data protection without certification?
Describe your real measures: European Commission standard contractual clauses, named access, workstations without USB ports, encrypted recordings. For Quebec, mention Law 25. An ISO 27001 certification then costs EUR 15,000 to 40,000 to obtain.
How long until we are visible on Google?
On call center outsourcing Madagascar queries, competition is moderate: 3 to 6 months with 4 in-depth articles and a few links from industry directories.
Can the website be paid in ariary?
Yes, the quote can be issued in MGA with payment in 2 or 3 installments: 50% on order and 50% at go-live, for example.
Let's scope your project. Describe your services, headcount and target markets: we price the website, security page and pilot form in MGA, delivered in 5 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
