The verdict in three sentences
For an office supplies distributor in Dublin serving 400 businesses that order today by email and phone, a B2B online store costs 30,000 to 70,000 EUR with an Irish agency (2026 market estimate) and ships in 8 to 12 weeks. The features that make the difference are company accounts with several buyers, reorder lists, downloadable purchase orders and invoices and payment on terms or by card and SEPA Direct Debit. Payback comes from saved processing time and fewer order errors, typically within 6 to 9 months.
Must-have B2B features and their share of budget
A B2B office supplies store has little in common with a consumer site: the buyer orders the same 30 to 50 items every month, often after a manager's approval, and needs a compliant invoice for accounting.
| Feature | Concrete use | Share of budget | Indicative timeline |
|---|---|---|---|
| Multi-buyer company accounts | One account per company, several buyers, per-buyer limit | 15 % | 1 to 2 weeks |
| Approval workflow | Buyer submits, manager approves above 400 EUR | 10 % | 1 week |
| Reorder lists | Saved monthly list, one-click reorder | 10 % | 1 week |
| Customer pricing | Negotiated discounts per account or volume | 15 % | 1 to 2 weeks |
| Purchase orders and PDF invoices | Downloadable, numbered, VAT compliant | 15 % | 1 to 2 weeks |
| Payments | Net 30, card, SEPA Direct Debit | 20 % | 2 weeks |
| Back office and stock | Picking, delivery zones, low-stock alerts | 15 % | 2 weeks |
On compliance, plan for Irish VAT at 23 % on most office supplies and for Peppol e-invoicing, already required by public sector buyers and coming for B2B under the EU's ViDA rules.
Options and their costs in 2026
For reference, the same project for a distributor in Abidjan, with Wave and Orange Money payments, costs 2,500,000 to 4,000,000 FCFA with Kolonell.
| Option | Upfront cost | Recurring cost | Main limitation |
|---|---|---|---|
| PDF catalogue and email orders | 0 to 500 EUR | heavy keying time | Errors, no customer history |
| Consumer store (WooCommerce, standard Shopify) | 8,000 to 20,000 EUR (estimate) | 100 to 400 EUR per month | No company accounts or approvals |
| Custom B2B store, Dublin agency | 30,000 to 70,000 EUR | 600 to 1,200 EUR per month | Higher upfront budget |
| Kolonell B2B store | 2,500,000 to 4,000,000 FCFA (3,810 to 6,100 EUR) | maintenance 35,000 to 75,000 FCFA per month (50 to 110 EUR) | Remote team in Dakar |
| Payment method | Indicative 2026 fees | Typical use | |
| Net 30 on account | no fees, bad debt risk | Large companies, public bodies | |
| SEPA Direct Debit | about 0.35 EUR per debit | Recurring monthly orders | |
| EU card via Stripe | about 1.5 % + 0.25 EUR | SMEs, one-off orders | |
| Non-EU card | about 3.25 % + 0.25 EUR | International subsidiaries |
Fees are orders of magnitude to confirm with each provider. Dublin agency prices are market estimates.
Mini case study
Aoife, managing director of an office supplies distributor in Dublin, receives 1,200 orders a month from 400 businesses by email and phone. Each order takes 15 minutes to process (reading, quoting, confirming, invoicing): 300 hours a month, with about 4 % of orders containing an error.
With the B2B store, 60 % of orders become self-service: 180 hours saved, or 5,400 EUR a month at 30 EUR per loaded hour. Errors fall from 48 to 12 a month; at 60 EUR average cost per error (return, redelivery), that saves 2,160 EUR. Total: 7,560 EUR a month, minus 800 EUR of maintenance and hosting, or 6,760 EUR net. For a 50,000 EUR project, payback comes in about 7.4 months.
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FAQ
Will our customers really stop emailing orders?
Not all, and they do not need to. Email stays open, but reorder lists move roughly 50 to 60 % of recurring orders to the store within 6 months as an order of magnitude.
Can each company have its own prices?
Yes, each company account sees its own discounts, negotiated per item, category or volume. Allow 1 to 2 weeks of setup for 400 accounts.
How do payment terms work?
You enable net 30 account by account, with a credit limit. Above it, the store offers card or SEPA Direct Debit to settle the order.
Does the store work on mobile?
Yes, it is built mobile first, with pages under 1.5 MB, so office managers can reorder from a phone in under a minute.
What does adding an office furniture catalogue cost?
If furniture follows the same ordering logic, adding product pages needs no development. A made-to-measure furniture configurator is priced separately, usually 1 to 3 weeks of work.
Let's scope your project. Tell us your number of business customers, your catalogue and your payment methods, and we will price your B2B e-commerce store at 2,500,000 to 4,000,000 FCFA, with an 8 to 12 week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

