The verdict in three sentences
An office relocation company in a major city like London that signs contracts of EUR 15,000 to 120,000 should invest EUR 7,000 to 14,000 in a conversion-led website: volume calculator, site survey booking form and case studies with figures. Combined with a Google Ads budget of EUR 1,000 to 2,000 per month, the site targets a qualified cost per lead of EUR 80 to 150, more than a directory contact at EUR 30 to 60 but with a signing rate three to four times higher. A single average EUR 40,000 contract won through the site pays for the whole project.
The website budget in 2026
Buyers are facilities managers, office managers and CFOs. They compare 3 to 5 providers and look for proof: references, method, insurance, lead times.
| Component | 2026 range | Role in the sale | Priority |
|---|---|---|---|
| 12 to 20-page site, custom design | EUR 3,500 to 6,000 | Image of a reliable provider for large accounts | Essential |
| Volume calculator (desks, m², archives, servers) | EUR 1,500 to 3,500 | Estimate in 2 minutes, qualified lead with data | Essential |
| Site survey form with slot selection | EUR 800 to 1,500 | Turns a visitor into a meeting | Essential |
| 4 to 6 case studies with figures | EUR 1,000 to 2,000 | Proof: 180 desks moved over one weekend | Strongly advised |
| Service pages (IT relocation, archives, furniture, cleaning) | EUR 600 to 1,500 | SEO on specialised queries | Strongly advised |
| CRM integration (HubSpot, Pipedrive) | EUR 500 to 1,200 | Sales follow-up on leads | Advised |
| Maintenance and analytics tracking | EUR 90 to 200/month | Cost per lead measurement | Essential |
The calculator is the component that makes the difference: by asking for the number of desks, floor area, archive volume and target date, it produces a price range and hands the sales rep an already qualified file.
Acquisition channels compared
| Channel | Cost per contact 2026 | Average signing rate | Cost per signed contract | Brand control |
|---|---|---|---|---|
| Directories and lead marketplaces | EUR 30 to 60 | 3 to 5% (contact shared with 3 to 5 competitors) | EUR 900 to 1,500 | Low |
| Google Ads to the site with calculator | EUR 80 to 150 | 12 to 18% | EUR 600 to 1,000 | High |
| SEO (after 6 to 9 months) | EUR 20 to 50 | 10 to 15% | EUR 200 to 400 | High |
| LinkedIn Ads targeting facilities managers | EUR 120 to 250 | 8 to 12% | EUR 1,200 to 2,500 | High |
| Outbound calling | EUR 40 to 80 per meeting | 10 to 15% | EUR 400 to 700 | Medium |
| Client referrals | Close to zero | 30 to 40% | Very low | High |
The directory lead looks cheaper, but it is sold to several competitors at once, which drives prices down. The lead from your site arrives with an estimated volume and a survey date: it is exclusive and further along in the decision.
Queries to target
Queries such as "office relocation London", "commercial removals" and "IT relocation services" show costs per click of EUR 3 to 8. A dedicated page per service and per area (City, Canary Wharf, West End, outer boroughs) improves ad quality scores and cuts cost per click by 15 to 25%.
Mini case study
Sophie, sales director of a commercial relocation company, buys 70 contacts a month on lead platforms at EUR 45 each, i.e. EUR 3,150 per month for 3 signed contracts on average. She invests EUR 11,500 in a website with a calculator, then EUR 1,500 a month in Google Ads. By month 4, the site generates 14 leads at EUR 107 and 2 contracts, while she cuts platforms to 30 contacts (EUR 1,350) for 1.5 contracts. Monthly result: EUR 2,850 of spend instead of EUR 3,150, for 3.5 contracts instead of 3. With an average contract of EUR 38,000, the extra half contract represents EUR 19,000 of revenue per month, and the site pays for itself in its first full month.
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FAQ
How much does a website for an office relocation company cost?
Budget EUR 7,000 to 14,000 for a site with a volume calculator, site survey form and case studies. A brochure site without tools costs EUR 3,500 to 6,000 but generates few qualified leads.
What Google Ads budget should I plan?
Between EUR 1,000 and 2,000 per month in a major metro area, for 7 to 20 leads depending on the season. Demand peaks in June and September, with clicks 20 to 30% more expensive.
Should I drop directories?
Not right away. Scale them down gradually as the site and SEO ramp up, comparing each channel's cost per signed contract every month.
Should the calculator show a price?
A range is enough, for example EUR 18,000 to 26,000 for 80 desks. It reassures the buyer without committing the company before the site survey.
How long until the site is live?
6 to 9 weeks, including 2 weeks to calibrate the calculator on your last 20 real quotes.
Let's scope your project. Kolonell builds B2B websites for commercial movers with a volume calculator, site survey form and cost per lead tracking, for EUR 7,000 to 14,000 and go-live in 6 to 9 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
