The verdict in three sentences
An office relocation company whose website mainly attracts households wastes its acquisition budget: one 150-desk move is worth as much as 40 flat moves. The site must speak to facilities managers, office managers and finance directors, with a desk-based quote engine and costed case studies. Budget 8,500 to 16,500 GBP and 7 to 10 weeks in London in 2026, plus 1,300 to 2,600 GBP a month of B2B Google Ads.
Why a B2B site separate from consumer removals
The managing director of a 35-person company handles about 80 moves a year: floor relocations, archive transfers, office furniture, server rooms. The current site looks like a household remover's, with a 'volume in cubic metres' form and photos of boxes. Result: 70% of enquiries are 700 to 2,200 GBP jobs that the firm declines or subcontracts.
A facilities manager planning a relocation thinks differently: number of workstations, number of floors, access and goods lifts, business continuity (weekend moves), archive confidentiality, furniture recycling and WEEE certificates. The site must use this vocabulary and these criteria from the home page.
| Component | Content | 2026 budget | Timeline |
|---|---|---|---|
| B2B core site | 20 to 30 pages, services by move type | 4,300 to 7,300 GBP | 4 to 6 weeks |
| Quote engine | Desks, floors, distance, options | 2,200 to 4,800 GBP | 2 to 3 weeks |
| 15 costed case studies | Writing, photos, results | 1,300 to 2,600 GBP | 2 weeks in parallel |
| Sector pages | Head offices, law firms, healthcare, data centres | 500 to 1,100 GBP | 1 week |
| Tracking and CRM integration | Ads conversions, CRM push | 350 to 700 GBP | 3 to 5 days |
| Total | Full site | 8,500 to 16,500 GBP | 7 to 10 weeks |
The desk-based quote engine
The quote engine does not replace the site survey. It gives a credible range that qualifies the prospect and filters out off-target requests. The user enters the number of desks, origin and destination floors, distance, archives (in linear metres) and options (weekend, furniture dismantling, server room, recycling). The engine shows, for example, '120 desks, Mayfair to Canary Wharf, 300 linear metres of archives: 33,000 to 45,000 GBP' and offers a free site survey.
| Move size | Indicative range | Preparation lead time | Target share of enquiries |
|---|---|---|---|
| 10 to 25 desks | 7,000 to 13,000 GBP | 2 to 4 weeks | 25% |
| 25 to 60 desks | 13,000 to 26,000 GBP | 4 to 6 weeks | 35% |
| 60 to 150 desks | 26,000 to 57,000 GBP | 6 to 10 weeks | 25% |
| 150 to 300 desks | 57,000 to 105,000 GBP | 10 to 16 weeks | 12% |
| Archives only (per 100 m) | 2,200 to 3,900 GBP | 1 to 2 weeks | 3% |
These ranges are 2026 orders of magnitude for Greater London, to be configured with your own rate cards.
Case studies and Google Ads: feeding the site
Fifteen costed case studies (size, constraints, timeline, budget, outcome) are the strongest argument for a B2B buyer. Each also targets a query: 'head office relocation London', 'law firm office move', 'clinic relocation'. On Google Ads, 1,300 to 2,600 GBP a month on B2B queries costs 3.50 to 8 GBP per click in London; with a 4 to 6% conversion rate on the quote page, that yields 20 to 35 qualified enquiries a month.
Mini case study
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Sophie, managing director of an office relocation firm in London, invests 13,000 GBP in the site and 1,900 GBP a month in Google Ads. The site generates 26 qualified enquiries a month, 4 of which become contracts. At an average ticket of 24,000 GBP and a 30% gross margin, that is 28,800 GBP of monthly margin. Counting only the 2 extra contracts compared with the old site, the additional 14,400 GBP margin pays back the site in a month and comfortably covers the Ads budget.
FAQ
How much does an office relocation company website cost in London?
From 8,500 to 16,500 GBP with a quote engine, 15 case studies and sector pages. A site without a quote engine starts around 5,000 GBP but qualifies enquiries far less well.
Does the quote engine commit the company to a price?
No, it shows an indicative range with a note that a site survey sets the final quote. Your team can adjust the ranges in 10 minutes.
What Google Ads budget should we plan?
Between 1,300 and 2,600 GBP a month to target 20 to 35 qualified B2B enquiries. Cost per click runs 3.50 to 8 GBP on 'office relocation' queries.
How long until launch?
7 to 10 weeks. Collecting material for the 15 case studies (client approval, photos, figures) often takes 2 to 3 weeks on the company side.
Can we exclude households?
Yes, through a 10-desk minimum in the form and negative keywords in Google Ads. Household enquiries usually fall below 10% of the total.
Let's scope your project. Tell us your yearly move volume and average ticket, and we will price the B2B site and quote engine between 8,500 and 16,500 GBP, delivered in 7 to 10 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
