The verdict in three sentences
In 2026, an international NGO that must report to its donors invests between 90,000 and 180,000 MAD (roughly 8,300-16,600 EUR) in an accessible, multilingual website. The three non-negotiable requirements are WCAG 2.1 AA accessibility (audit included at 25,000 MAD), a secure donor portal and an interactive activity report. Done well, this site is not a cost but a lever: up to +52% in online donations on a comparable case.
The budget for a compliant NGO site
An NGO site has a dual audience: institutional donors who demand transparency and accessibility, and individual donors who want to give in three clicks. The budget must fund real accessibility (not cosmetic), accountability and conversion. Here is the typical breakdown in MAD.
| Item | 2026 range (MAD) | Timeline |
|---|---|---|
| Multilingual institutional base | 45,000 - 80,000 | 3-5 weeks |
| WCAG 2.1 AA audit + remediation | 25,000 | 2 weeks |
| Donor portal (recurring gifts) | 40,000 | 2-3 weeks |
| Interactive activity report | 30,000 | 2 weeks |
| GDPR-compliant EU hosting | 550 MAD/month | ongoing |
| Donor documents area | 15,000 | 1 week |
| Indicative total | 90,000 - 180,000 | 8-12 weeks |
The WCAG 2.1 AA audit at 25,000 MAD is not optional: many donors (EU, UN agencies) now require accessibility in their funding criteria, and an inaccessible site can disqualify a grant application.
Accessibility and online-donation ROI
Accessibility broadens the audience (visual impairments, slow connections, screen readers) and mechanically improves SEO. Combined with a smooth donor portal, it lifts conversion. Here is the measured impact on a comparable case, order-of-magnitude 2026.
| Indicator | Before redesign | After redesign | Change |
|---|---|---|---|
| Annual online donations | 480,000 MAD | 730,000 MAD | +52% |
| Donation conversion rate | 1.1% | 2.0% | +0.9 pt |
| Share of recurring gifts | 12% | 28% | +16 pt |
| Accessibility score | 61/100 | 96/100 | +35 pts |
| Mobile load time | 4.8 s | 1.6 s | -3.2 s |
The donor portal at 40,000 MAD is the engine of the increase: by making recurring giving easier, it stabilizes the NGO's revenue and reassures donors about its sustainability.
Mini case study
Ms. Bennani, communications lead at an international NGO (education, rural health), must renew EU funding conditioned on accessibility. She selects a base at 65,000 MAD, the WCAG audit at 25,000 MAD, the donor portal at 40,000 MAD and the interactive report at 30,000 MAD, for 160,000 MAD. In year one, online donations rise from 480,000 to 730,000 MAD, i.e. +250,000 MAD: the site pays for itself in under eight months, and compliant accessibility secures the donor-funding renewal.
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FAQ
Do donors really require WCAG 2.1 AA accessibility?
Increasingly. EU and UN agencies write it into their criteria. The audit and remediation cost about 25,000 MAD and can condition a grant.
Is the donor portal worth it?
Yes: at 40,000 MAD it increases recurring gifts and can generate +52% in online donations on a comparable case, with payback in under a year.
Why host in the EU?
For the GDPR compliance European donors expect and for performance. Expect about 550 MAD/month, marginal in the budget.
Does the interactive report replace the PDF?
It complements it: the interactive format improves readability and accountability, while a downloadable PDF stays available for donor archiving. Expect 30,000 MAD.
How long to deliver?
Between 8 and 12 weeks, with the accessibility audit and donor portal being the longest items to integrate and test.
Let's scope your project. Tell us your donors, your accessibility requirements and your funding deadline: we frame a compliant NGO site between 90,000 and 180,000 MAD. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.