The verdict in three sentences
For a boutique strategy consultancy in Dublin, a well-built website from a local agency typically costs EUR 12,000 to 35,000 excluding VAT in 2026, and a premium studio often goes past EUR 40,000, while Kolonell's fixed grid is EUR 2,700 (Starter), EUR 4,500 (Growth) and EUR 8,200 (Premium, the multilingual tier). For a firm of two to ten partners, the bigger cost drivers are usually the anonymised case studies, partner photography and three years of upkeep, not the build. A Dublin agency is still the better buy in a few situations, set out below.
Three ways to buy a site in Dublin, priced
The ranges below are prudent 2026 ballparks from typical agency quotes and public rate pages in Dublin, excluding 23% Irish VAT. They are not a survey.
| Route | Typical 2026 cost (excl. VAT) | Who writes the copy | Typical timeline | Usual blind spot |
|---|---|---|---|---|
| Freelance designer on a template | EUR 3,000 to 8,000 | You, in most cases | 3 to 6 weeks | Weak structure for case studies and insights |
| Dublin agency | EUR 12,000 to 35,000 | Shared, often billed separately | 8 to 14 weeks | Copy and photography quoted as extras |
| Premium Dublin or London studio | EUR 40,000 to 90,000+ | Studio copywriter and strategist | 12 to 20 weeks | Budget absorbed by brand work before content |
| Kolonell Starter | EUR 2,700 | Native English or French copywriting included | 3 to 4 weeks | Kept deliberately focused on the core pages |
| Kolonell Growth | EUR 4,500 | Native English or French copywriting included | 3 to 4 weeks | Insights section you then need to feed |
| Kolonell Premium | EUR 8,200 | Native English or French copywriting included | 4 to 6 weeks | Multilingual tier, languages set in the quote |
Every Kolonell tier includes a project manager reachable in your time zone, delivery in 3 to 4 weeks (4 to 6 for Premium) and three months of support. Client portals, gated reports and CRM integrations are on quote. The tiers are compared on the international offer page.
The pages a strategy boutique is judged on
Buyers of strategy work, a chief executive preparing a board offsite, a non-executive chair, an operating partner at a private equity fund, rarely read a whole site. They look for evidence that the partner who will lead the work has done it before, in their sector.
| Page | What the buyer checks | Common mistake |
|---|---|---|
| Partners | Prior firms, sectors, the kind of decisions they have advised on | Generic bios that could belong to any consultancy |
| Sectors and capabilities | Depth in two to five sectors rather than a list of twenty | Claiming every industry and every service |
| Case studies | Anonymised situations, the question asked, the approach, the type of outcome | Client names without permission, or invented results |
| Insights | Recent, signed thinking on the buyer's own issues | A blog last updated two years ago |
| How we work | Team size per engagement, partner involvement, typical duration | Vague promises of "bespoke" work |
| Contact | A direct partner email or a short brief form | A long form with no reply time stated |
| Privacy and accessibility | A clear notice and a usable site | Cookie banners that block reading on mobile |
Case studies must be real, anonymised where needed and approved by the client. Forms and newsletter sign-ups process personal data under the GDPR and the Data Protection Act 2018, with the Data Protection Commission as the supervisory authority. The European Accessibility Act raises expectations on digital accessibility across the EU, even where a small B2B firm may not be directly in scope. If your firm itself provides regulated financial advice, Central Bank of Ireland rules also shape what you publish. This is not legal advice: confirm the specifics with your solicitor.
Kolonell has built the site of TR Signing Group, a signing services company in New Jersey: a different trade, but the same need for a professional services firm to look reliable to clients it has not yet met.
The costs nobody puts on the first quote
Three lines regularly surprise buyers. Content: drafting four to six anonymised case studies takes partner time, often 3 to 5 hours each. Photography: a half-day partner shoot in Dublin commonly runs EUR 800 to 1,500 as a market assumption. Legal review: a solicitor checking the privacy notice and case study wording, often EUR 600 to 1,500, also a market assumption. Translations, if you serve clients in French or German, are a third-party cost unless scoped in Premium.
Here is a three-year view, year by year, with maintenance after the included period treated as a market assumption in every column.
| Period | Freelance | Dublin agency | Premium studio | Kolonell Growth |
|---|---|---|---|---|
| Year 1: build | EUR 6,000 | EUR 22,000 | EUR 55,000 | EUR 4,500 |
| Year 1: photography (third party) | EUR 1,200 (market assumption) | EUR 1,200 (market assumption) | included | EUR 1,200 (market assumption) |
| Year 1: upkeep, 9 months | EUR 150 a month, 1,350 (market assumption) | EUR 400 a month, 3,600 (market assumption) | EUR 800 a month, 7,200 (market assumption) | on quote; at EUR 250 a month, 2,250 (market assumption) |
| Year 2: upkeep | EUR 1,800 (market assumption) | EUR 4,800 (market assumption) | EUR 9,600 (market assumption) | EUR 3,000 (market assumption) |
| Year 3: upkeep | EUR 1,800 (market assumption) | EUR 4,800 (market assumption) | EUR 9,600 (market assumption) | EUR 3,000 (market assumption) |
| Approximate 3-year total | about EUR 12,150 | about EUR 36,400 | about EUR 81,400 | about EUR 13,950 |
When a Dublin agency is the better call
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Choose a local agency if you want workshops in your Merrion Square office every fortnight, if the website is part of a full rebrand with naming and print, if you need deep integration with an existing CRM from launch, or if your procurement policy requires an Irish-registered supplier. Ask any provider, Kolonell included: who writes the case studies and how many partner hours they need; who owns the domain, code and CMS; what upkeep costs after the included period; and how accessibility is checked before launch.
Mini case study
Illustrative example: "Liffey Point Advisory", a fictional Dublin boutique with four partners advising mid-sized Irish and UK groups, receives a Dublin agency quote of EUR 24,000 excluding VAT. Kolonell Growth is EUR 4,500, a difference of EUR 19,500. The partners put EUR 1,200 into a partner photo shoot and EUR 1,000 into a solicitor's review, then budget 20 partner hours for five case studies. At an internal value of EUR 250 an hour, that time represents EUR 5,000, still EUR 12,300 below the agency quote once the build, photography and review are added: 4,500 + 1,200 + 1,000 + 5,000 = 11,700, against 24,000.
FAQ
What does a strategy consultancy website cost in Dublin?
Local agencies typically quote EUR 12,000 to 35,000 excluding VAT in 2026. Kolonell's fixed grid is EUR 2,700, EUR 4,500 or EUR 8,200 depending on the tier.
Which Kolonell tier fits a boutique consultancy?
Growth at EUR 4,500 suits most firms that publish insights regularly. Premium at EUR 8,200 is the multilingual tier, for firms serving clients in more than one language, with languages set in the quote.
How long does it take?
Starter and Growth take 3 to 4 weeks, Premium 4 to 6 weeks, provided partners are available for interviews. Dublin agencies commonly quote 8 to 14 weeks.
Can we name our clients?
Only with written permission; most strategy boutiques publish 4 to 6 anonymised case studies instead. Never publish figures a client has not approved.
What happens after the three months of support?
Maintenance is on quote, based on how often you publish and update. As a market assumption, Dublin providers often charge EUR 150 to 800 a month.
Let's scope your project. Share your partner count, sectors and the case studies you can publish, and we will propose a Starter, Growth or Premium scope with a delivery plan of 3 to 6 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

