New website for a private equity firm in Singapore: real cost vs local agencies (2026)

The verdict in three sentences

For a private equity firm in Singapore, the website first serves deal flow: owners of regional mid-sized companies, investment bankers and intermediaries use it to check strategy, sectors, ticket size and team before a first call. A local agency commonly charges 25,000 to 60,000 SGD (roughly 19,000 to 46,000 USD) for this scope, while a fixed remote grid such as Kolonell's runs from 2,900 USD (Starter) to 8,900 USD (Premium), with a project manager reachable in your time zone. The gap is real, but the total budget depends mostly on content, compliance review and any LP portal, which is priced on quote.

What the site must prove, page by page

A PE firm's audience is small and demanding. An owner considering selling 60% of the business wants to understand how you create value, not read slogans. LPs sit in regulated territory: fund marketing is regulated, and if your firm holds a licence from MAS, marketing content must meet its requirements. The public site therefore stays general on performance. This is not legal advice.

Expected pages: strategy and thesis; target sectors (for example healthcare, logistics, B2B services in Southeast Asia); ticket range and deal types (majority, minority, buy-and-build); portfolio, only with the consent of the companies' management; value creation approach; team and partners; news; an intermediaries page with direct contact; careers; legal notices and a privacy policy compliant with the PDPA, overseen by the PDPC.

What does each option really cost?

Local ranges are 2026 ballparks drawn from typical Singapore agency quotes and public agency rate pages; the SGD to USD conversion is approximate. Tier details are on the international offer.

Hidden costs and three-year total cost

Quotes are hard to compare because several items sit outside the design fee: team photography, translation into Chinese or Bahasa by a third-party provider if your target owners expect it, review by your compliance team, CRM integration for deal flow, and a secure LP portal (on quote, whoever the provider).

Maintenance lines are market assumptions, not rates. The arithmetic: 27,000 + 2,300 + 16,600 = 45,900 USD on one side, 4,900 + 2,300 + 13,200 = 20,400 USD on the other.

When a local agency is the better choice

To be honest: a Singapore agency makes sense if you want weekly in-person workshops with the partners, on-site video and photo production, or a supplier already approved by your group and used to your procurement process. It also makes sense if your brand is being fully reworked, name and identity included, beyond the website.

Questions to ask any provider: who writes the thesis and value creation pages? Can your team update the portfolio without a developer? How does the intermediaries form minimise the data collected under the PDPA? What accessibility level is targeted (WCAG 2.2 AA)? What does an LP portal cost, and who hosts it?

Mini case study

*Illustrative example.* Straits Meridian Capital, a 400 million USD mid-market fund writing 15 to 50 million USD tickets in healthcare and B2B services across Southeast Asia. The managing partner receives a local quote of 42,000 SGD (roughly 32,300 USD) excluding copywriting, and a Kolonell Growth proposal at 4,900 USD with copywriting included. He adds 3,500 USD of third-party translation into Simplified Chinese for 6 pages. The design gap: 32,300 − (4,900 + 3,500) = 23,900 USD, which he reallocates to an LP portal priced on quote.

FAQ

How much does a private equity website cost in Singapore in 2026?

With a local agency, 25,000 to 60,000 SGD (roughly 19,000 to 46,000 USD) is a common ballpark. The Kolonell grid runs from 2,900 USD to 8,900 USD, with the LP portal and integrations on quote.

Can we show fund returns on the website?

Fund marketing is regulated, notably by MAS for licensed firms, so caution is needed. Most funds limit the public site to strategy, sectors and portfolio, and keep figures for an LP area.

How long does a new site take?

Allow 3 to 4 weeks on Starter or Growth and 4 to 6 weeks on Premium with Kolonell, against 3 to 5 months often quoted by premium local agencies. Internal compliance review adds 1 to 2 weeks.

Can the portfolio be published without consent?

No: show only holdings whose management has agreed. Many funds publish 60 to 80% of their positions and keep the rest confidential.

Is maintenance included?

The first 3 months of support are included; after that it is priced on quote. Budget a market assumption of a few hundred dollars a month.

Let's scope your project. Thesis, portfolio and team pages on the Growth tier, delivered in 3 to 4 weeks, with an LP portal priced separately if needed. See the international offer or request a free quote: detailed reply within 48 hours.