The verdict in three sentences
A Los Angeles private equity firm's website works first for the business owner in Burbank or Irvine who just took your call, the banker sending you a deal and the LP checking your seriousness before a meeting. Local agencies usually charge $25,000 to $60,000 for this kind of site, against a fixed Kolonell grid of $2,900, $4,900 or $8,900. The real cost depends mostly on what is not in the quote: content, team photography, compliance review and an LP portal.
What does a fund website cost in Los Angeles, and what does each price include?
Local ranges are a 2026 ballpark based on typical Los Angeles County agency quotes and public agency rate pages. The Kolonell grid is fixed.
| Provider | 2026 range | What is usually included | Usual timeline |
|---|---|---|---|
| Freelance designer and developer | $8,000 to $20,000 | Adapted theme, 6 to 10 pages, little copywriting | 6 to 10 weeks |
| Local generalist agency | $25,000 to $60,000 | Custom design, CMS, positioning workshop | 10 to 16 weeks |
| High-end finance specialist studio | $60,000 to $150,000 | Brand, copy, photography, motion | 4 to 6 months |
| Kolonell Starter | $2,900 | Essential custom site, native copywriting | 3 to 4 weeks |
| Kolonell Growth | $4,900 | Fuller site, structured portfolio and team pages | 3 to 4 weeks |
| Kolonell Premium | $8,900 | Multilingual tier, languages set in the quote | 4 to 6 weeks |
Every Kolonell tier includes a project manager reachable in your time zone (Pacific Time), native English or French copywriting, delivery within the timelines above and 3 months of support. A secure LP portal, data room, CRM integrations and any custom application are on quote. Details are on the international offer.
What a fund's site must prove, page by page
An owner considering selling a family business wants to know whether you understand the sector and the size of the company. An intermediary wants your criteria in thirty seconds. An LP wants to see a team, a method and restraint.
| Page | Main audience | What it must show |
|---|---|---|
| Strategy and investment criteria | Intermediaries, owners | Check size, target EBITDA, geography, deal types |
| Sectors | Owners | Sectors actually covered (for example B2B services, consumer, healthcare) |
| Portfolio | Everyone | Real holdings, with the companies' consent, current or realized status |
| Value creation | Owners, management teams | Operating approach, resources provided, no return figures |
| Team | LPs, intermediaries | Bios, backgrounds, direct contacts |
| For business owners | Founders selling | How a deal unfolds, confidentiality, typical timeline |
| Careers | Recruits | Culture, open roles, analyst program |
A word of caution: fund communications are regulated. In the US, the SEC Marketing Rule applies to registered investment advisers and covers, among other things, presented performance, testimonials and endorsements. The prudent route is to publish no IRR, multiples or performance on public pages and to keep them for the LP portal after review by your compliance officer. This is not legal advice.
Hidden costs and total cost over 3 years
The site price is only part of the spend. The items below are third-party costs or market assumptions to budget whichever provider you pick.
| Item | Local agency (estimate) | With Kolonell Growth (estimate) |
|---|---|---|
| Website build | $40,000 | $4,900 |
| Team and office photography in LA | $3,000 to $6,000 | $3,000 to $6,000 (third party) |
| Compliance review by the CCO or outside counsel | $2,000 to $8,000 | $2,000 to $8,000 (third party) |
| Hosting and licenses, 3 years | $1,500 to $4,000 | $1,500 to $4,000 |
| Maintenance after launch, 3 years | $15,000 to $40,000 (market assumption) | on quote after the 3 included months |
| WCAG 2.1 or 2.2 AA accessibility | often an add-on | scoped in the quote |
Using midpoints (40,000 + 4,500 + 5,000 + 2,750 + 27,500), a local agency's total cost over 3 years comes to about $79,750. With Kolonell Growth, the known fixed part is 4,900 + 4,500 + 5,000 + 2,750 = $17,150, excluding maintenance on quote.
On general regulation: there is no single federal privacy law, but the CCPA as amended by the CPRA applies in California and calls for a serious privacy notice. ADA Title III website accessibility suits are frequent. Newsletters to investors and intermediaries fall under CAN-SPAM.
When is a local agency the better choice, and what should you ask?
A Los Angeles agency is the better choice if you are launching a new fund brand with real identity work, if you want video shot on site every quarter, or if your LP portal must ship at the same time as the site. It also helps when the investment committee wants in-person workshops in Century City.
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Questions to ask any provider: who writes the investment criteria, how many compliance review rounds are planned, who owns the CMS and domain, how portfolio pages get updated after an exit, and what the annual cost is once support ends.
Mini case study
Illustrative example. "Arroyo Ridge Capital" (a fictional name), a seven-partner lower middle market fund in Santa Monica, receives a local quote of $48,000. It picks Kolonell Premium at $8,900 for an English and Spanish version, languages set in the quote, then adds $5,000 of photography and $6,000 of outside counsel review. Total: $19,900.
The gap with the local agency, $48,000 minus $8,900, or $39,100, covers the future LP portal requested on quote. The site goes live in 4 to 6 weeks once bios and portfolio pages are approved.
FAQ
Why are Los Angeles agencies so expensive?
Salary and office costs in the city are among the highest in the US, and many agencies bundle full brand work. Hence quotes of $25,000 to $60,000 for a fund website.
Can we show our performance on the site?
It is risky on public pages, since the SEC Marketing Rule governs how performance is presented. Common practice is to keep it for an LP portal, on quote, after compliance review.
What do we do with exited holdings?
Keep them marked "realized" with the company's consent, which shows a track record. Plan 6 to 12 portfolio pages at launch, real holdings only.
How long until we are live?
3 to 4 weeks on Starter or Growth, 4 to 6 weeks on Premium, once content is ready. Compliance review often adds 1 to 2 weeks on your side.
Is the LP portal included?
No: secure areas, data rooms and integrations are on quote. The public site can launch first and the portal follow.
Let's scope your project. A fund website on Growth at $4,900 or Premium at $8,900, with strategy, portfolio and team pages, ships in 3 to 6 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.