The verdict in three sentences
A new website for a plastic surgery practice in Miami costs roughly 8,000 to 25,000 USD with a freelancer or small studio, 25,000 to 60,000 USD with a local agency and 60,000 to 120,000 USD or more with a premium medical marketing agency, as a 2026 ballpark from typical agency quotes. Kolonell builds the same core site on a fixed grid of 2,900 USD (Starter), 4,900 USD (Growth) or 8,900 USD (Premium), with integrations, patient portals and ongoing maintenance on quote. The real comparison is the 3 year total cost plus the compliance and content work that every option needs, and that is what this article lays out.
What Miami agencies actually charge in 2026
Miami has a dense market of medical marketing agencies, many of them bundling the website with paid ads, social media and photography retainers. That bundle explains part of the price gap. The table below isolates the website project.
| Option | 2026 ballpark for the site (USD) | Typical timeline | What usually comes with it |
|---|---|---|---|
| Freelancer or small studio | 8,000 to 25,000 | 6 to 10 weeks | Theme based design, copy supplied by the practice |
| Local digital agency | 25,000 to 60,000 | 10 to 16 weeks | Custom design, basic copy, project manager |
| Premium medical marketing agency | 60,000 to 120,000+ | 12 to 24 weeks | Brand work, photo and video shoots, ads retainer pitch |
| Kolonell Starter | 2,900 | 3 to 4 weeks | Focused site, native English copy, 3 months of support |
| Kolonell Growth | 4,900 | 3 to 4 weeks | Wider procedure library, conversion tracking, 3 months of support |
| Kolonell Premium | 8,900 | 4 to 6 weeks | Multilingual tier (languages set in the quote), advanced design |
Agency figures are prudent ranges drawn from typical quotes and public rate pages, not a survey. Every Kolonell tier includes a project manager reachable in Eastern Time, native English copywriting and delivery in 3 to 4 weeks (4 to 6 for Premium). For a Miami practice that receives a large share of Spanish speaking patients, Premium is the relevant tier; the languages are fixed in the quote. Details are on the international offer page.
What a plastic surgery site in Miami has to prove
Patients compare surgeons before they compare prices. They check board certification as actually held, hospital privileges, the procedures the surgeon really performs and how the consultation works. The site is where that verification happens.
- Surgeon pages: training, board certification stated exactly, memberships, hospital or surgical facility affiliations.
- Procedure pages: one page per procedure (rhinoplasty, breast augmentation, abdominoplasty, facelift, liposuction), with candidacy, risks, recovery timeline and what happens at consultation.
- Consultation process: virtual or in person, fees if any, what to bring, travel patients from Latin America or other states.
- Financing and pricing approach: how quotes are given, financing partners if used, without misleading "from" prices.
- Before and after galleries: only with documented patient consent, captions explaining that results vary, nothing that implies a guaranteed outcome.
- Accessible, minimal forms: name, contact, procedure of interest. Detailed medical history belongs in a secure intake system, not a website form.
Two regulatory layers frame this content. The Florida Board of Medicine sets advertising rules for physicians, and the FTC enforces rules on endorsements, testimonials and fake reviews. Practices that are HIPAA covered entities must be careful with tracking pixels and form data on pages that touch health information. Website accessibility claims under ADA Title III are frequent; a WCAG 2.1 or 2.2 AA target protects the practice and the patient. CAN-SPAM applies to email campaigns. This is not legal advice: your healthcare counsel reviews the final content.
Hidden costs and the 3 year total
The quoted website price is never the full budget. Some costs sit with third parties whatever the option, and maintenance runs for years.
| Cost line (3 years, USD) | Local agency | Kolonell Growth | Notes |
|---|---|---|---|
| Website build | 40,000 | 4,900 | Agency at mid range of the ballpark |
| Photography of surgeons and office | 4,000 | 4,000 | Third party in both cases |
| Spanish translation of key pages | 5,000 | 5,000 | Third party medical translator |
| Healthcare counsel review of content | 3,500 | 3,500 | Paid to your lawyer |
| Scheduling or CRM integration | Often bundled | On quote, not counted | Depends on your practice software |
| Maintenance and hosting, 33 months after handover | 21,450 (650 per month, market assumption) | 11,550 (350 per month, market assumption) | Kolonell maintenance is on quote after the 3 included months |
| Indicative 3 year total | 73,950 | 28,950 | Market assumptions, not quotes |
The arithmetic: 40,000 + 4,000 + 5,000 + 3,500 + 21,450 = 73,950 USD for the agency route, and 4,900 + 4,000 + 5,000 + 3,500 + 11,550 = 28,950 USD with Growth. The gap of about 45,000 USD narrows if you need an integration on quote, but third party costs are the same in both columns, so they never justify the difference on their own.
When a Miami agency is the better choice
A local agency earns its fee when you need things a remote studio does not provide: on site photo and video shoots every quarter, a team managing paid ads and social media daily in English and Spanish, in person workshops with your coordinators, or a full rebrand with a new practice name. If your plan is a single provider for the website plus 5,000 to 15,000 USD per month of ongoing marketing, an integrated Miami agency can make sense. If the goal is a credible, compliant, fast site you own, with marketing handled separately, the fixed grid is hard to beat on cost.
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Questions to ask any provider, including us: who writes the procedure copy and who validates it medically? Who owns the domain, hosting account and code? How are tracking tools configured on pages with health information? What does maintenance cost after handover? What accessibility standard is tested, and how?
Mini case study
Illustrative example, fictional practice. Dr. Elena Ruiz runs Bayfront Aesthetic Surgery in Coral Gables with one associate surgeon. A local agency quotes 48,000 USD for the site and 750 USD per month for maintenance. She compares it with Kolonell Premium at 8,900 USD, English and Spanish set in the quote, with maintenance estimated at 400 USD per month as a market assumption. Over 3 years: agency 48,000 + 33 × 750 = 72,750 USD; Premium 8,900 + 33 × 400 = 22,100 USD. The difference, 50,650 USD, roughly matches the fees of a few procedures; she keeps a local photographer at 4,000 USD and still spends far less.
FAQ
Why is a Miami agency quote so much higher than the fixed grid?
Agency quotes often include brand work, shoots and a retainer pitch, with rates of 150 to 250 USD per hour. The fixed grid covers the website itself, with integrations and extra services on quote.
Can we show before and after photos?
Usually yes with documented written consent and honest captions, but Florida and FTC rules on testimonials apply. Your counsel should validate the gallery; plan 2,000 to 5,000 USD for that review.
Is a Spanish version included?
Premium is the multilingual tier and the languages are set in the quote. With Starter or Growth, Spanish pages can be scoped separately; translation by a medical translator typically runs 0.15 to 0.30 USD per word.
How long does the project take?
Starter and Growth deliver in 3 to 4 weeks, Premium in 4 to 6 weeks, once your surgeon bios and photos are ready. Content validation by your team is the usual bottleneck.
What about patient portals or online booking?
Gated areas, portals and integrations with practice software are on quote. A simple booking link to your existing scheduling tool is often enough at launch.
Let's scope your project. Tell us your procedures, your surgeons and whether Spanish is needed, and we will confirm the tier, the timeline and any integration on quote. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
