The verdict in three sentences
A new website for a plastic surgery practice in Los Angeles usually costs $20,000 to $60,000 at a local medical marketing agency in 2026, and more at premium studios, while Kolonell's fixed grid is $2,900, $4,900 or $8,900, with patient portals and practice management integrations on quote. The real cost sits outside the build: photography, compliance review of claims and before-and-after images, and three years of maintenance often double the first invoice. What the site must prove is simple to state and impossible to fake: who the surgeon is, which credentials they actually hold, what each procedure involves and what recovery looks like.
How Los Angeles patients choose, and what the site must show
In Beverly Hills, Santa Monica or the Valley, a patient usually compares three to five practices before booking a consultation. They search “rhinoplasty surgeon Beverly Hills”, “tummy tuck recovery time Los Angeles”, “board-certified plastic surgeon Santa Monica reviews” or “cirujano plástico Los Ángeles en español”. Then they read slowly, often on a phone, often at night.
| Page | What it must prove | Common mistake |
|---|---|---|
| Surgeon profile | Training, board certification actually held, hospital privileges | Vague titles or claims that cannot be verified |
| One page per procedure | What it involves, who is a candidate, risks, recovery timeline | Copy that lists only benefits |
| Before-and-after gallery | Real patients, consent on file, consistent lighting, context | Retouched or unexplained images |
| Consultation process | Steps, fee policy, virtual or in person | Hidden fee policy and no clear next step |
| Reviews and testimonials | Genuine, unedited, properly disclosed | Cherry-picked or incentivized reviews |
| Financing and FAQ | Payment options, recovery questions | Generic FAQ copied from a template |
| Accessibility and privacy | Usable by everyone, minimal health data in forms | Detailed medical questions in an unsecured form |
Advertising rules apply: the Medical Board of California oversees physician conduct, advertising included, and the FTC's rules on endorsements and reviews cover testimonials. Never promise results, avoid superlatives and keep health information in web forms to a minimum; HIPAA obligations depend on whether the practice is a covered entity. This is not legal advice.
What does a new site cost in Los Angeles in 2026?
Local figures are 2026 ballparks drawn from typical agency quotes and public agency rate pages in Los Angeles, not from a survey.
| Option | 2026 ballpark (USD) | Usual timeline | What is usually included |
|---|---|---|---|
| Freelancer | 5,000 to 15,000 | 6 to 10 weeks | Template site, limited procedure content |
| Local medical marketing agency | 20,000 to 60,000 | 10 to 16 weeks | Custom design, procedure pages, basic SEO |
| Premium LA aesthetic studio | 60,000 to 150,000+ | 4 to 6 months | Brand, video, photo direction, advanced galleries |
| Kolonell Starter | 2,900 | 3 to 4 weeks | Focused site for a single-surgeon practice |
| Kolonell Growth | 4,900 | 3 to 4 weeks | Broader structure: procedure library, gallery, FAQ |
| Kolonell Premium | 8,900 | 4 to 6 weeks | Multilingual tier, languages set in the quote |
All Kolonell tiers include a project manager reachable during Pacific time business hours, native English or French copywriting, delivery in 3 to 4 weeks (4 to 6 for Premium) and 3 months of support. Online booking linked to your practice management software, patient portals and CRM integrations are priced on quote. See the international offer.
The costs missing from the first quote
| Cost item | Local agency route (3 years) | Kolonell Growth route (3 years) | Note |
|---|---|---|---|
| Build | 45,000 | 4,900 | Agency figure: middle of the range |
| Professional photography | 3,000 | 3,000 | Market assumption, same for both |
| Compliance review of claims and galleries | 1,500 | 1,500 | Market assumption, by your counsel |
| Maintenance and hosting after launch | 16,500 (500 a month, 33 months) | 6,600 (200 a month, 33 months) | Market assumption; Kolonell maintenance on quote |
| Total over 3 years | 66,000 | 16,000 | Approximate |
Other items may come on top: an accessibility audit (ADA Title III website lawsuits are frequent in California, and the usual target is WCAG 2.1 or 2.2 AA), a privacy notice suited to the CCPA as amended by the CPRA if you meet the thresholds, and a Spanish translation by a medical translator.
When a local agency makes more sense, and what to ask
A Los Angeles agency is the better choice if you want on-site photo and video shoots directed by the same team, a paid media program run alongside the site, or a deep integration with your practice management and booking software backed by in-person workshops. It also makes sense for a multi-location group with a marketing team that wants a single local partner. Kolonell fits a practice that wants a credible, compliant and fast site at a fixed price, and handles media buying separately.
Questions to ask:
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- Who writes the procedure pages, and who checks them against advertising rules?
- How are before-and-after images stored, consented and labeled?
- What patient data do the forms collect, and where does it go?
- Is the site tested against WCAG 2.1 or 2.2 AA?
- Who owns the domain, the site and the photos?
Mini case study
Illustrative example: Westwood Contour Surgery, a fictional two-surgeon practice in Los Angeles, wants a site in English and Spanish. It compares a local agency quote of $52,000, translation and photo shoot included, with Kolonell Premium at $8,900, plus a Spanish medical translation at about $1,800 (market assumption) and a photo shoot at about $3,500 (market assumption).
Kolonell route: 8,900 + 1,800 + 3,500 = $14,200, which is $37,800 less than the agency quote. Online booking linked to the practice software is priced on quote in both cases, as is maintenance after the 3 months included by Kolonell.
FAQ
How much does a plastic surgery practice website cost in Los Angeles in 2026?
As a 2026 ballpark, expect $20,000 to $60,000 at a local medical marketing agency and up to $150,000 or more at a premium studio. Kolonell's grid is $2,900, $4,900 or $8,900, with integrations on quote.
Can we publish before-and-after photos?
It is common, provided you have written patient consent, unretouched images and clear context. Have your counsel review the gallery before publication, which usually takes 1 to 2 weeks.
How long does it take to launch the site?
With Kolonell, 3 to 4 weeks once content is approved, 4 to 6 weeks for Premium. A local agency typically quotes 10 to 16 weeks.
Does our website need to be ADA accessible?
ADA website lawsuits are frequent in California, and the reference target is WCAG 2.1 or 2.2 AA. An external accessibility audit costs roughly $2,000 to $8,000 as a ballpark, depending on site size.
Do we need a Spanish version?
In Los Angeles, a large share of prospective patients speak Spanish, and a Spanish version reviewed by a medical translator is often a sound investment. At Kolonell it falls under the Premium multilingual tier at $8,900, with languages set in the quote.
Let's scope your project. A practice site with procedure pages, a properly framed gallery and a clear consultation path, on the Growth or Premium tier, live in 3 to 6 weeks once content is approved. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
