The verdict in three sentences
For an M&A boutique advisory firm in Amsterdam, a credible website costs roughly EUR 12,000 to 30,000 at a local agency in 2026 and often more than EUR 35,000 at a premium studio, before translation and compliance review. The Kolonell fixed grid (Starter EUR 2,700, Growth EUR 4,500, Premium EUR 8,200) covers design, native English or French copywriting, a project manager reachable in the CET time zone and 3 months of support. The real gap shows over three years, once you add the hidden costs that local quotes do not always spell out.
What a selling owner looks for on your site before the first call
The founder of a family business in Brabant preparing a succession, the CFO of a scale-up in Amsterdam-Noord or the deal partner of a private equity fund do not read your site like a brochure. They look for three signals: knowledge of their sector, the real seniority of the partners who will run the mandate, and discretion. Typical searches look like "sell-side advisor food sector Netherlands", "bedrijf verkopen adviseur Amsterdam" or "buy-side boutique Benelux tech".
| Page | What it must prove | Common mistake |
|---|---|---|
| Home | Sector focus and target deal size, in one sentence | Generic slogan about excellence |
| Sectors | Understanding of the value drivers in each sector covered | List of 15 sectors with no content |
| Transactions | Real, publicly announced tombstones, with client consent | Logos without permission or invented values |
| Partners | Background, languages spoken, sectors covered, LinkedIn profile | Stock photos |
| Approach | How a sell-side or buy-side mandate runs, indicative duration | Jargon with no concrete steps |
| Confidential contact | Minimal form, processing notice compliant with the AVG | Fields asking for revenue and EBITDA at first contact |
| Legal and status | Company details, privacy policy, cookies | Non-compliant cookie banner |
The regulatory status of an M&A boutique depends on its activities: some work involving financial instruments may fall under the AFM, other work does not. On data, the AVG (the Dutch name for the GDPR) and the Autoriteit Persoonsgegevens govern your contact form and cookies. Have these points checked by your counsel. This is not legal advice.
Amsterdam agencies or a fixed grid: what does the site really cost?
The local ranges below are a 2026 ballpark, drawn from typical agency quotes and public rate pages. They vary with the studio's reputation and the level of customisation.
| Option | Design budget | Timeline | Usually included |
|---|---|---|---|
| Amsterdam freelancer | EUR 4,000 to 10,000 | 4 to 8 weeks | Design and build, copywriting rarely included |
| Local agency | EUR 12,000 to 30,000 | 8 to 12 weeks | Workshops, custom design, CMS |
| Premium agency (Zuidas, centre) | EUR 35,000 to 80,000 | 3 to 5 months | Brand strategy, photography, launch campaign |
| Kolonell Starter | EUR 2,700 | 3 to 4 weeks | Polished firm site, native copywriting, 3 months of support |
| Kolonell Growth | EUR 4,500 | 3 to 4 weeks | Richer sector and transaction pages, native copywriting |
| Kolonell Premium | EUR 8,200 | 4 to 6 weeks | Multilingual tier, languages set in the quote |
For a boutique that wants a Dutch version alongside English, Premium is the relevant tier. Gated areas (data room, client portal), integrations with a deal flow CRM and any custom application are priced on quote. Tier details are on the international offer.
Hidden costs and total cost over three years
The design price is only part of the story. An M&A boutique should budget third-party items whichever provider it picks.
| Item | Local agency | Kolonell Premium | Status of the figure |
|---|---|---|---|
| Design | EUR 20,000 | EUR 8,200 | Mid local range / fixed grid |
| Dutch translation (about 10,000 words) | EUR 1,800 | EUR 1,800 | Market assumption |
| Partner portraits | EUR 1,500 | EUR 1,500 | Market assumption |
| Legal and compliance review | EUR 2,000 | EUR 2,000 | Market assumption |
| Maintenance after 3 months (33 months at EUR 200) | EUR 6,600 | EUR 6,600 | Market assumption, Kolonell on quote |
| Total over 3 years | EUR 31,900 | EUR 20,100 | Estimate |
The EUR 11,800 gap comes almost entirely from design. The other items stay the same, which is why they belong in the budget from day one.
When a local agency is the better choice
To be fair: an Amsterdam studio is the better option if you want weekly in-person workshops at the Zuidas, copy conceived first in Dutch by local writers, or if your group already mandates a brand agency. It also makes sense when the project includes a connected data room and a complex investor portal from launch.
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Whatever you choose, ask these questions before signing:
- Who writes the sector pages, and have they written for financial advisory firms before?
- How are tombstones cleared with former clients before publication?
- Does the contact form collect only the data you actually need?
- Who owns the domain, the CMS and the access credentials after delivery?
- What does maintenance cover after the first 3 months, and at what price?
Mini case study
Illustrative example. Keizer Lane Partners, a six-partner boutique focused on the sale of industrial SMEs, receives a local quote of EUR 24,000 for an English and Dutch site. It chooses Kolonell Premium at EUR 8,200, adds EUR 1,800 of Dutch translation (market assumption) and EUR 1,500 of portraits (market assumption), for EUR 11,500 in total. The saving on design is 24,000 − 11,500 = EUR 12,500, which the managing partner redirects to four sector studies published on the site.
FAQ
How much does an M&A boutique website cost in Amsterdam in 2026?
Expect EUR 12,000 to 30,000 at a local agency and more than EUR 35,000 at a premium studio, as a ballpark. The Kolonell grid runs from EUR 2,700 (Starter) to EUR 8,200 (Premium), excluding translation and legal review.
Can we publish our deal values?
Only information that is already public and with the client's consent. Most boutiques show a tombstone without a value, with sector and role, which is enough to demonstrate experience.
Do we need a Dutch-language site?
If your clients are Dutch family businesses, yes, at least for the home, sector and contact pages. That need falls under the Premium tier at EUR 8,200, with translation as a third-party cost of about EUR 1,800 (market assumption).
How long before the site goes live?
Three to four weeks for Starter and Growth, four to six weeks for Premium. Add one to two weeks for former clients to clear the tombstones.
Is maintenance included?
Three months of support are included in every tier. After that, maintenance is priced on quote, while the local market sits around EUR 150 to 300 a month (market assumption).
Let's scope your project. A Premium English and Dutch site for your boutique, delivered in four to six weeks, can be scoped in a single call. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
