The verdict in three sentences
In Riyadh, a new website for a luxury property developer costs between SAR 10,000 and 400,000 depending on the provider, roughly USD 2,700 to 107,000 (2026 ballpark, typical local agency quotes). Kolonell's fixed grid is USD 2,900 for Starter, USD 4,900 for Growth and USD 8,900 for Premium, Premium being the multilingual tier, here in Arabic and English, with the RTL scope set in the quote. The real gap between offers sits in the hidden costs (content, photography, translation, compliance review, CRM integrations), which you should price line by line before comparing.
What a luxury developer's site must prove in Riyadh
Your buyers are Saudi families, expatriate executives and overseas investors, often working through a broker. Before they ask for a showroom visit, they check four things online: the developer's real track record, the architecture, the location and the handover schedule. A site full of beautiful images with no master plan and no credible delivery date loses this audience in seconds.
| Page | What it must prove | Common pitfall |
|---|---|---|
| Home | Clear positioning and flagship projects | Heavy video that slows mobile |
| Developer track record | Delivered projects, real and verifiable | Unbuilt schemes shown as references |
| Project page | Architect, location, schedule, floor plans | 3D renders without an artist's impression label |
| Availability | Unit types and current status | Table frozen since launch |
| Neighbourhood and access | Distances, roads, nearby amenities | Vague claims with no map |
| Broker partners | Sales kit, registration process | Form lost in a generic inbox |
| Contact and showroom | Fast reply, opening hours, booking | Call-backs taking several days |
Enquiry speed matters as much as design: a buyer comparing three schemes in north Riyadh calls back first the developer who answered within the hour. Renders must be labelled as artist's impressions, and no figure on units sold or yields should appear unless it is documented. Property advertising and off-plan sales are regulated in Saudi Arabia, and the Personal Data Protection Law (PDPL), enforced by SDAIA since September 2023, applies to your enquiry forms. Have your counsel validate these points. This is not legal advice.
What the site really costs: freelancer, local agency or Kolonell
The local ranges below are 2026 ballpark figures drawn from typical Riyadh agency quotes, converted at the pegged rate of about SAR 3.75 per USD 1. Kolonell prices are fixed prices in USD.
| Provider | 2026 range | Approximate equivalent | Typical timeline | Often included |
|---|---|---|---|---|
| Riyadh freelancer | SAR 10,000 to 30,000 | USD 2,700 to 8,000 | 4 to 8 weeks | Design and build, little strategy |
| Mid-sized local agency | SAR 40,000 to 120,000 | USD 10,700 to 32,000 | 8 to 14 weeks | Arabic and English, CMS, basic SEO |
| High-end local agency | SAR 150,000 to 400,000 | USD 40,000 to 107,000 | 3 to 6 months | Art direction, on-site workshops |
| Kolonell Starter | USD 2,900 | fixed price | 3 to 4 weeks | Compact showcase site, one copy language |
| Kolonell Growth | USD 4,900 | fixed price | 3 to 4 weeks | Project pages, blog, analytics tracking |
| Kolonell Premium | USD 8,900 | fixed price | 4 to 6 weeks | Multilingual tier, languages set in the quote |
Every Kolonell tier includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks (4 to 6 for Premium) and 3 months of support. Broker-only areas, buyer portals and CRM or ERP integrations are on quote. For a luxury developer in Riyadh, Premium at USD 8,900 is usually the logical starting point, since Arabic is the entry language of the market. Full details are on the international offer page.
Hidden costs and the three-year total
The build price is often only half the real budget. The items below come up in almost every developer project, whoever the provider.
| Item over 36 months | Kolonell Premium | Mid-sized local agency |
|---|---|---|
| Website build | USD 8,900 | USD 25,000 (about SAR 94,000) |
| Arabic copywriting or adaptation | USD 2,500 (market assumption) | USD 1,500 (market assumption) |
| Photography and video of delivered projects | USD 3,000 (market assumption) | USD 3,000 (market assumption) |
| Compliance review of content | USD 1,500 (market assumption) | USD 1,500 (market assumption) |
| Maintenance after the included period | 33 months x USD 400 = USD 13,200 (market assumption) | 36 months x USD 600 = USD 21,600 (market assumption) |
| Three-year total | USD 29,100 | USD 52,600 |
Kolonell maintenance beyond the 3 included months is on quote: the USD 400 per month figure is a market assumption used to compare like for like. 3D renders, if the architect does not supply them, are extra on both sides.
When a local agency is the better choice
A Riyadh agency is a better fit if you need weekly in-person workshops, Saudi Arabic copywriting handled in-house, a tender that requires a locally registered entity, or a virtual showroom linked to a unit reservation system. Kolonell built the website of Orven Properties, a real estate company in Dubai, for example, but a new-city masterplan with dozens of integrations calls for a different format.
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Before signing, ask every provider these questions:
- Who writes the Arabic copy, and is it reviewed by a native Saudi speaker?
- How will availability be updated, and by whom?
- Where is form data hosted, and how is the PDPL taken into account?
- What reply time is targeted for a buyer or broker enquiry?
- Who owns the code, the domain name and the content when the contract ends?
Mini case study
Illustrative example: Faisal runs Qasr Lane Developments, a builder of high-end residences in north Riyadh. He receives a local agency quote of SAR 94,000, about USD 25,000. Choosing Kolonell Premium at USD 8,900, he adds USD 2,500 for Arabic adaptation and USD 3,000 for photography (market assumptions), for USD 14,400. On the agency side, with USD 4,500 of extras on top of USD 25,000, the build phase reaches USD 29,500, so he saves USD 15,100, which he moves to construction video and buyer roadshows.
FAQ
How much does a luxury developer website cost in Riyadh in 2026?
Expect SAR 40,000 to 120,000 (about USD 10,700 to 32,000) at a mid-sized local agency, as a 2026 ballpark. At Kolonell the grid is fixed: USD 2,900, 4,900 or 8,900 depending on the tier.
Which tier fits a site in Arabic and English?
Premium, at USD 8,900, is the multilingual tier: languages and RTL scope are set in the quote. Third-party Arabic copywriting is still a cost to plan, about USD 2,500 as a market assumption.
How quickly can the site go live?
Allow 4 to 6 weeks for Premium once content, floor plans and renders are ready. A high-end local agency often quotes 3 to 6 months.
Can we publish yields or the number of units sold?
Only real, documented data validated by your counsel. Renders should be presented as artist's impressions, with no handover promise you cannot keep.
Is a broker area included?
No, gated areas, portals and CRM integrations are priced on quote. The public site can still include a dedicated broker form and a downloadable sales kit from day one.
Let's scope your project. A Premium site in Arabic and English, with project pages and broker journeys, delivered in 4 to 6 weeks for USD 8,900. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
